Ivy Park

The activewear clothing line Ivy Park was co-founded by Beyoncé (pictured).

Ivy Park is an activewear clothing line co-founded by American recording artist Beyoncé and London based fashion retailer Topshop, introduced in 2016.[1][2][3] The joint venture of Beyoncé and Topshop was officially announced in October 2014, and operates under the company Parkwood Topshop Athletic Ltd.[4] Originally set for the fall of 2015, the launch was pushed back until the spring of 2016,[5] with an April 14, 2016 official launch date to in store and online retailers.

Launch

On March 31, 2016, Beyoncé officially launched Ivy Park by revealing two covers for the May issue of Elle magazine. The issue includes an in-depth interview where Beyoncé explains her objectives for the brand and it’s impact on women.[6]

That same day, Beyoncé also released a promotional video that gives viewers a glimpse of her workout routine, samples of the clothing line and a narration explaining the origin and significance of the brand and its name; Ivy, representing her Blue Ivy Carter, and Park, representing Parkwood Park in Houston where Beyoncé used to go to exercise and find personal strength.[7]

On April 14, 2016, the 200-piece collection was made available worldwide on the line’s website and at retailers including Topshop, Nordstrom, Zalando, Selfridges, JD Sports, Net-a-Porter, Hudson's Bay, Zalora, Namshi, The Iconic, Glue and Myer.[8] The sportswear line includes tops, bottoms, swimwear and accessories ranging from $30 to $200.[9]

References

  1. ↑ Holmes, Sally (March 31, 2016). "OMG Beyoncé's Fashion Line Is HEEEEEEEREEEEEE". Elle. Retrieved April 2, 2016.
  2. ↑ Duboff, Josh (March 31, 2016). "Beyoncé Introduces Ivy Park, an Activewear Line". Vanity Fair. Retrieved April 2, 2016.
  3. ↑ Carlos, Marjon (March 31, 2016). "Beyoncé’s New Activewear Line, Ivy Park, Has Arrived". Vogue. Retrieved April 2, 2016.
  4. ↑ Milligan, Lauren (October 27, 2014). "CONFIRMED: Beyoncé And Topshop Launch Activewear". Vogue. Retrieved April 2, 2016.
  5. ↑ Fisher, Lauren (November 30, 2015). "BEYONCÉ'S TOPSHOP ATHLEISURE BRAND GETS AN OFFICIAL LAUNCH DATE". Harper's Bazaar. Retrieved April 2, 2016.
  6. ↑ "This Is What Beyoncé's Fashion Line Ivy Park Means". ELLE. 2016-03-31. Retrieved 2016-04-12.
  7. ↑ "This Is What Beyoncé's Fashion Line Ivy Park Means". ELLE. 2016-03-31. Retrieved 2016-04-12.
  8. ↑ "IVY PARK - Stockists". ivypark.com. Retrieved April 2, 2016.
  9. ↑ Carlos, Marjon. "Beyoncé’s New Activewear Line, Ivy Park, Has Arrived". Vogue. Retrieved 2016-04-12.

External links

This article is issued from Wikipedia - version of the Friday, April 29, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.