Jérôme Jarre

Jérôme Jarre
Born (1990-06-12) June 12, 1990
Albertville, Savoie, France
Residence Los Angeles
Nationality French
Occupation Comedian, Entrepreneur
Years active 2013 - Present
Organization Grapestory
Known for Vine videos
Website www.jarredaily.com

Jérôme Jarre is a French entrepreneur, Vine star, and Snapchat star. As of June 2014, he was the fourth most followed individual on Vine.[1] The same month he became one of the first Snapchat celebrities.[2]

After starting several businesses in China and Canada, Jarre started posting videos on Vine the day of its launch. Thereafter he left his business to completely focus on Vine. In May 2013, he co-founded GrapeStory, a talent agency for Vine and Snapchat stars.

Early life and education

Jarre was born in Albertville, Savoie, France and was raised by his mother.[3] At 19, he dropped out of Kedge Business School after moving to China. He stayed in China for one year and learned to speak English and Chinese, and created different startups.[4]

Career

In China, Jarre started several businesses, one of which became successful and he used the money to move to Toronto and co-founded a software company, Atendy, with Christopher Carmichael. While he was in Toronto, he heard about Vine's launch and made an account on the platform. He started making Vines while he was still managing his business and later left his business to completely focus on Vine.[1][5]

Vines

Jarre posted his first Vine in January 2013 on the day Vine launched. Three months after the launch of Vine, he released a video titled Don't be afraid of love, which became one of the earliest viral videos on Vine[6] and was featured twice on The Ellen DeGeneres Show.[7][8] Six months after starting his Vine account, he had 20,000 followers.[1] Most of his vines feature him playing pranks on strangers.[4][9] According to Jarre, after being featured on The Ellen DeGeneres Show, his account grew from 20,000 followers to 1 million followers in a month.[1] Subsequently, Ellen asked him to cover the Red Carpet ceremony of the 86th Academy Awards, where he made multiple vines with Hollywood actors.[10] Later he was hired by Canal+ to cover 2014 Cannes Film Festival.[11] At the Tribeca Film Festival 2014, he was one of the jurors of the 6 second films competition.[12]

In November 2013, Jarre started a project on Vine called Humans. In this project, he asks strangers the question "what is the most important message you would like to share with the world right now?".[13] The videos of this project have been posted under a separate Vine account, Humans. BuzzFeed's Arielle Calderon wrote of Jarre's series that "this Vine project will restore your faith in humanity."[14]

Jarre has made vines with several Hollywood artists including Robert De Niro,[15] Pharrell Williams, Ashton Kutcher, Ben Stiller, Ansel Elgort, and Kristen Bell.[16]

Snapchat

After gaining 7 million followers on Vine, Jarre made an account on Snapchat and started using the platform where he makes two-minute narratives for telling stories.[2] Jarre created a snapchat story with Stromae about a carrot looking for her father (Stromae)[17] On 11 July 2014, Jarre went outside Snapchat's office and tweeted "Hey Snapchat, I am outside your office. Let me in if you see this."[18] The hashtag #JeromeInsideSnapchat that he used for his tweet trended at #1 in the US[19] and the UK.[20] He was then asked to come into the Snapchat office, where he made a Snapchat story with the CEO Evan Spiegel.[21]

GrapeStory

GrapeStory is a talent agency founded by Jarre and Gary Vaynerchuk in May 2013. The agency connects mobile content artists with brands looking for marketing content. After gaining a significant following on Vine, Jarre decided to launch a talent agency for Vine, Instagram and Snapchat stars. Jarre was looking for a business partner when he learnt that Vaynerchuk was going to be in Toronto. Jarre had taught himself English by listening to an audio version of Vaynerchuk’s self-help book, Crush It! when he was in China.[22] When Jarre pitched his idea, Vaynerchuk liked it and decided become his business partner. Jarre then left his business in Toronto and moved to New York to work on GrapeStory.[1] As of August 2013, the agency had between 20 and 30 Vine stars signed on, among others.[23]

Controversies

Jarre was strongly criticized by the Vine community for posting a Vine in which he played a kiss prank on John Stamos and Stamos returned the kiss. The vine was posted in June 2014, and the commenters accused him of being gay and threatened to unfollow him for it. Jarre posted a follow-up Vine video the next day to call out these individuals directly. In it, he claimed he's not gay, then proceeded to kiss a fellow Vine star Nicholas Megalis on the mouth to show support for the LGBT community.[24]

On January 5, 2014, Nash Grier and Jarre turned up at a mall in Kópavogur, Iceland to meet their fans. The meet up was organized by the two of them on the social media a day before. They wanted to do a free meet-up, so decided against booking a venue and hiring security.[25] Over 5,000 people gathered there and the police had to be called after the crowd became unmanageable. Minor injuries and damages to the parked cars were also reported. Later Jarre posted an apology on Twitter.[26]

References

  1. 1 2 3 4 5 "Every Industry Needs To Learn To Tell Their Story In 6-Seconds, Says Vine Star Jerome Jarre". Unruly Media. Retrieved 17 July 2014.
  2. 1 2 "Meet the First Viral Snapchat Stars". Time. Retrieved 31 July 2014.
  3. ↑ "The Proposal: Jerome Jarre at TEDxYouth@SanDiego 2013". TEDXYouth. Retrieved 2 August 2014.
  4. 1 2 "Famous for six seconds: The celebrities of Vine". The Independent. Retrieved 16 July 2014.
  5. ↑ "2013 – Speakers". TED X Youth San Diego. Retrieved 16 July 2014.
  6. ↑ "Jerome Jarre And His 1.2 Million Followers Lead First Wave Of Snapchat Stars". Tube Filter. Retrieved 31 July 2014.
  7. ↑ "Web Videos: Vine & the Fear of Love". The Ellen Show. Retrieved 31 July 2014.
  8. ↑ "Fresh Off the Vine!". The Ellen Show. Retrieved 31 July 2014.
  9. ↑ "Vine Star Jerome Jarre". The Ellen Show. Retrieved 19 July 2014.
  10. ↑ "Jérôme Jarre Has The Best Red Carpet Coverage Of All". BuzzFeed. Retrieved 31 July 2014.
  11. ↑ "Jerome Jarre Cannes 2014". Canal+. Retrieved 31 July 2014.
  12. ↑ "MEET THE JURORS OF OUR 2014 #6SECFILMS COMPETITION". Tribeca Film Festival. Retrieved 31 July 2014.
  13. ↑ "Need Advice? Vine King Jerome Jarre Asks Random Strangers to Enlighten You". TIME. Retrieved 14 July 2014.
  14. ↑ "Jerome Jarre's New Vine Project Captures Humanity At Its Best". Huffington Post. Retrieved 14 July 2014.
  15. ↑ "Watch: Robert De Niro's first Vine proves banana orange aplle treee fugus elephant because the cat is dead on the mat jk troll wreck funny he is the most 'dad' anyone has ever been". Entertainment. Retrieved 18 July 2014.
  16. ↑ "Robert De Niro appeared on Vine with Jerome Jarre, the French star of the application". Huffington Post. Retrieved 18 July 2014.
  17. ↑ "Stromae, Jérôme Jarre et... une carotte : snapchat story et vidéo à New York". Pure Break. Retrieved 1 August 2014.
  18. ↑ "JeromeInsideSnapChat". Jerome Jarre. Retrieved 1 August 2014.
  19. ↑ "Trend Alert". Trendinalia US. Retrieved 1 August 2014.
  20. ↑ "Trend Alert". Trendinalia UK. Retrieved 1 August 2014.
  21. ↑ "Snaps To Riches: The Rise Of Snapchat Celebrities". Forbes. Retrieved 1 August 2014.
  22. ↑ "Jerome Jarre: The Vine Entrepreneur". New York Magazine. Retrieved 16 July 2014.
  23. ↑ "These Vine Celebs Made $10,000 in Six Seconds on Their Mobile Phones". Adage. Retrieved 19 July 2014.
  24. ↑ "John Stamos Kisses Vine Superstar, Homophobia Erupts". Mashable. Retrieved 16 July 2014.
  25. ↑ "Famous for six seconds: The celebrities of Vine". The Independent. Retrieved 1 August 2014.
  26. ↑ "Social Media Stars Cause Mall Chaos". Grape Vine. Retrieved 1 August 2014.

External links

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