JWT Jakarta

JWT Jakarta, formerly known as JWT AdForce, is the Indonesian office of the JWT global advertising and marketing company, which is part of the WPP Group.[1]

Overview

Founded in 1989, it was bought out and merged with the JWT advertising company in 1997. The company is currently headed by D.D. Lulut Asmoro as the President Director.[1] JWT Jakarta is located in Menteng, Central Jakarta.[2]

Some notable advertising campaign clients are: Indosat IM3,[3] Indofood (for Chitato,[4] and Pop Mie),[5] Indomilk's CalciSkim,[6][7] Jakarta Monorail,[8] Ford,[9] Nokia,[10] HSBC[11][12] and Johnson & Johnson.[13]

Awards

Most recently, JWT Jakarta earned a bronze at ADFEST 2013 for their guerilla marketing for "Osteocessories " - a campaign to raise awareness about osteoporosis.[14][15]

Previously, they won bronze at ADFEST 2012 for their print advertisement titled "Caravan " for the motion sickness tablet Antimo.[16] They also won that year for their advertisement for Nokia GPS with their campaign called "NOKIA GPS : MORNING/DAY/NIGHT".[17]

Back in 2008, JWT Jakarta won the Spikes Green award for "Baby Tree", a campaign sponsored by the World Wildlife Foundation.[18]

Joint Venture with XM Gravity

Digital agency XM Gravity partnered up with JWT Jakarta to handle all branding, advertising, events, PR and digital marketing affairs related to the much-awaited Jakarta Monorail.[19]

The XM JWT collaboration kicked off in June 2013 with a crowdsourcing initiative that will let Indonesians name the monorail.

The newly formed XM JWT has also won work for Gudang Garam. They will also provide digital marketing strategies to existing JWT Jakarta clients, including American Standard.[20]

References

  1. 1 2 "Diferensiasi Promosi Jadi Trik Jitu Beriklan". SWA. Retrieved November 27, 2013.
  2. ↑ "JWT Jakarta". Retrieved 1 December 2013.
  3. ↑ "JWT Jakarta consolidates all PT Indosat brands". Campaign Brief Asia. Retrieved 16 October 2013.
  4. ↑ "JWT Jakarta wins Indofood Chitato account". Retrieved 23 November 2013.
  5. ↑ "JWT Jakarta Wins Indofood Chitato Account!". Marketing Magazine. Retrieved 16 October 2013.
  6. ↑ "New business wins for JWT Jakarta". Retrieved 22 November 2013.
  7. ↑ "Big Local Win for JWT Jakarta". Retrieved 22 November 2013.
  8. ↑ "New XM-JWT Joint Venture Named AOR For Jakarta Monorail".
  9. ↑ "Best ads by JWT Jakarta". Retrieved 22 November 2013.
  10. ↑ "'As the Crow Flies' Nokia GPS / JWT Jakarta". Retrieved 22 November 2013.
  11. ↑ "HSBC Credit Cards: "FALLEN SUPERHERO" Outdoor Advert by JWT". Retrieved 22 November 2013.
  12. ↑ "HSBC Keeps JWT, Adds Grey and Saatchi to Roster". Retrieved 22 November 2013.
  13. ↑ "NEW XM-JWT JOINT VENTURE NAMED AOR FOR JAKARTA MONORAI". Retrieved 22 November 2013.
  14. ↑ "2013 Winners Showcase". Retrieved 1 December 2013.
  15. ↑ "JWT’S ADFEST MEDAL HAUL SHOWCASES DEPTH OF THE NETWORK ACROSS ASIA". Retrieved 1 December 2013.
  16. ↑ "Antimo "Caravan"". Retrieved 1 December 2013.
  17. ↑ "2013 Winners Showcase". Retrieved 1 December 2013.
  18. ↑ "My Baby Tree from JWT Jakarta wins Green Award at Media Spikes 2008". Retrieved 1 December 2013.
  19. ↑ Prystay, Cris. "New XM-JWT Joint Venture Named AOR For Jakarta Monorail". Retrieved 6 December 2013.
  20. ↑ "New XM JWT joint venture named agency of record for the much anticipated Jakarta Monorail". Retrieved 6 December 2013.

External links

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