Jim Stengel

Jim Stengel
Born James R. Stengel
(1955-05-05) May 5, 1955
Alma mater Franklin & Marshall College (B.A.)
The Pennsylvania State University (M.B.A.)
Occupation

President and CEO of The Jim Stengel Company, LLC
Adjunct Professor of UCLA Anderson School of Management

Former Global Marketing Officer of P&G (2001-2008)
Website www.jimstengel.com

Jim Stengel (born James R. Stengel on May 5, 1955) is an American businessman, author, professor, and public speaker. He served as the global marketing officer of Procter & Gamble from 2001 to 2008.[1] Stengel is currently the president and CEO of The Jim Stengel Company, where he advocates for ideals-driven businesses and brands.[2] In December 2011, he released his first book, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.[3]

Background

Jim Stengel grew up in Lancaster, Pennsylvania, in a family of six children.[4] He graduated from Lancaster Catholic High School in 1973. He received his B.A. from Franklin & Marshall College in 1977. Stengel then spent four years (1977–1981) working for Time Inc. in the Time-Life books division. In 1983, he completed his M.B.A. from The Pennsylvania State University (Smeal College of Business).[5]

Procter & Gamble

Stengel joined Procter & Gamble (P&G) in September 1983.[5] While there, he earned increasing responsibility in P&G’s developing markets, cosmetic, food, and baby-care businesses. Prior to his promotion to global marketing officer, Stengel held the following positions at P&G:[5]

In August 2001, Jim Stengel was named the global marketing officer (GMO) of Procter & Gamble.[5] As GMO, he oversaw an $8 billion advertising budget and had organizational responsibility for nearly 7,000 people. In his seven years as GMO, P&G doubled its sales.[2]

In November 2008, Stengel left his role as global marketing officer at Procter & Gamble.[2]

The Jim Stengel Company

After Procter & Gamble, Stengel set out on a new mission to help grow businesses through a focus on higher ideals. He became president and CEO of the Jim Stengel Company, LLC.[2]

The Jim Stengel Company is both a think tank and a consultancy, conducting proprietary research, generating thought leadership, and applying a new ideals-driven framework to drive business growth in today's global economy. The company’s mission is to inspire global business leaders to achieve higher performance by rethinking their ideal and all behaviors emanating from that ideal. Stengel and his team are currently working with clients in tech, fashion, retail, food service, automotive, and wine/spirits.[2]

Books

In December 2011, Jim Stengel published his first book, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, with Crown Publishing Group. A global analysis of a 10-year growth study involving 50,000 brands was conducted in partnership with Millward Brown Optimor and the UCLA Anderson School of Management.[3] Based on this study, Jim Stengel’s book shows how the world’s 50 best businesses—The Stengel 50—have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes.

Stengel is currently working on his second book with details to be released on his blog in the near future. [6]

Other Projects

Public Speaking

Jim Stengel is a professional speaker with the Washington Speakers Bureau.[1] He has presented at numerous events, including the Cannes Lions International Advertising Festival[7] and the Association of National Advertisers Conference.[8]

Teaching

Stengel has focused on giving back by inspiring the next generation of business professionals. In June 2009, he was appointed an adjunct professor of marketing at the UCLA Anderson School of Management.[2]

In 2011, Stengel served as dean of the first-ever Cannes Creative Academy for Young Marketers at the Cannes Lions International Festival of Creativity.[9]

Advising

Jim is a former member of the board of directors for AOL[10] and Motorola Mobility.[11] He currently serves as an advisor for MarketShare,[4] and for Myrian Capital.[2] In the past, he was on the board of The Advertising Council, was chairman of the Association of National Advertisers, and was chairman of the American Advertising Federation Hall of Fame.[2]

Honors and Public Recognition

Jim Stengel was recognized in 2003, 2004, 2006, and 2007 by Advertising Age as the number-one “Power Player” in marketing.[2] In 2005, he was recognized as Grand Marketer of the Year by Brandweek magazine,[12] the same year P&G was named Marketer of the Year by Advertising Age.[13] In 2011, Jim was named to the first-ever Fortune Executive Dream Team.[14]

References

  1. 1 2 "Jim Stengel." Washington Speakers Bureau. Retrieved November 21, 2011.
  2. 1 2 3 4 5 6 7 8 9 “Jim Stengel Biography.” UCLA Anderson School of Management. Retrieved November 21, 2011.
  3. 1 2 “Jim Stengel Partners with Millward Brown.” Millward Brown. Retrieved November 21, 2011.
  4. 1 2 “Board of Advisors: Jim Stengel.” MarketShare. Retrieved November 21, 2011.
  5. 1 2 3 4 (May 2005). “Biographical Data on James R. Stengel.” Procter & Gamble. Retrieved on November 21, 2011.
  6. ↑ "Jim Stengel". Jim Stengel. Retrieved 22 April 2015.
  7. ↑ Gilbreath, Bob and Stengel, Jim. "The Burning Question." Cannes Lions International Advertising Festival. Retrieved November 21, 2011.
  8. ↑ Neadel, Lesley (October 17, 2008). “ANA 2008 Annual Conference: Jim Stengel's Lessons.” ANA Marketing Maestros. Retrieved November 21, 2011.
  9. ↑ Cannes Lions (April 12, 2011). “Jim Stengel Appointed Dean of the Academy.” Press release. Retrieved November 21, 2011.
  10. ↑ AOL (October 26, 2009). “AOL Names Its Board of Directors.” Press release. Retrieved November 21, 2011. AOL (October 26, 2009).
  11. ↑ Motorola Mobility, Inc. (January 4, 2011). “Motorola Mobility Launches as Independent Company.” Press release. Retrieved November 21, 2011.
  12. ↑ Wasserman, Todd (October 10, 2005). “Grand Marketer of the Year '05: Jim Stengel, Procter & Gamble.” Brandweek. Retrieved November 21, 2011.
  13. ↑ (December 12, 2005). “Marketer of the Year: Procter & Gamble.” Advertising Age. Retrieved November 21, 2011.
  14. ↑ Colvin, Geoff (August 22, 2011). "Fortune's fantasy executive league." Fortune. Retrieved November 21, 2011.

External links

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