Jan-Benedict Steenkamp

Jan-Benedict Steenkamp
Jan-Benedict Steenkamp
Occupation	Marketing Scholar and Author
Organization	UNC Kenan–Flagler Business School
Website	www.brandbreakout.com

Jan-Benedict E.M. Steenkamp is a marketing professor and author. He is the Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is also the co-founder and executive director of AiMark, a global center studying key marketing strategy issues. He is one of the most cited scholars in business and marketing.^[1]

Biography

Steenkamp received his PhD (marketing), Master of Science (business administration) and Bachelor of Science (economics) degrees (all summa cum laude) from Wageningen University in the Netherlands, and a Doctor Honoris Causa from Aarhus University, Denmark.

He worked at Wageningen University from 1989 to 1992. Between 1992 and 2000, he was associate professor and from 1996 onwards full professor at the Catholic University of Leuven, Belgium. At the same time, he was GfK Professor of International Marketing Research at Wageningen University. Between 2000 and 2006, he was CentER Research Professor of Marketing and GfK Professor of International Marketing Research, Tilburg University, Netherlands. In 2006, he joined UNC Kenan-Flagler Business School as C. Knox Massey Distinguished Professor of Marketing and Chairman of the Marketing Area.

He is the co-founder and executive director of AiMark, a global center studying key marketing strategy issues, which works closely with two of the world’s largest market research agencies, Kantar and GfK.^[2] He is a Fellow at the Institute for Sustainable Innovation and Growth (iSIG), Fudan University, Shanghai.

Research and publications

Steenkamp is a leading scholar and widely cited expert on Global Marketing,^[3] Branding,^[4] Marketing Strategy^[5][6] and Emerging Markets.^[7] He has published his research in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Psychometrika, Management Science, Academy of Management Journal, Strategic Management Journal and Harvard Business Review. He is the author of Private Label Strategy and Brand Breakout.^[8]

Awards and honors

In 2005, Steenkamp was awarded the Hendrik Muller lifetime prize for “exceptional achievements in the area of the behavioral and social sciences” by the Royal Netherlands Academy of Arts and Sciences.^[9] In 2013 he was given the EMAC Distinguished Marketing Scholar Award by the European Marketing Academy. In 2015 he received the Gilbert Churchill Award for Lifetime Contributions to Marketing Research from the American Marketing Association.The IJRM-EMAC Steenkamp Award given annually to research papers published in International Journal of Research in Marketing that have made a long term impact on the field of marketing is named in his honor.^[10] He has won several awards for his research. He has won the John D.C. Little award and the Frank Bass award from INFORMS for his work.

Books

• Nirmalya Kumar; Jan-Benedict Steenkamp (2013). Brand Breakout: How Emerging Market Brands Will Go Global. Palgrave Macmillan.
• Nirmalya Kumar; Jan-Benedict Steenkamp (2007). Private Label Strategy: How to Meet the Store Brand Challenge. Harvard Business School Press.
• Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel, eds. (1997). Agricultural Marketing and Consumer Behaviour in a Changing World. Kluwer Academic Publishers.
• Jan-Benedict Steenkamp (1989). Product Quality. Van Gorcum.

Academic publications

• Jan-Benedict E.M. Steenkamp, Alberto Maydeu-Olivares (2015). "Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002-2013". Journal of Marketing Research 52 (3): 287–308. doi:10.1509/jmr.13.0592. Retrieved 2016-04-23.
• Jan-Benedict E.M. Steenkamp, Inge Geyskens (2013). "Manufacturer and retailer strategies to impact store brand share: Global integration, local adaptation, and worldwide learning". Marketing Science 33 (1): 6–26. doi:10.1287/mksc.2013.0801. Retrieved 2016-04-23.
• Inge Geyskens, Jan-Benedict E. M. Steenkamp, Nirmalya Kumar (2006). "Make, Buy, or Ally: A Transaction Cost Theory Meta-analysis". Academy of Management Journal 49 (3): 519–543. doi:10.5465/AMJ.2006.21794670. Retrieved 2016-04-23.
• Jan-Benedict E. M. Steenkamp, Frenkel ter Hofstede, Michel Wedel (1999). "A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness". Journal of Marketing 63 (2): 55–69. doi:10.2307/1251945. Retrieved 2016-04-23.
• Jan‐Benedict E.M. Steenkamp, Hans Baumgartner (1998). "Assessing Measurement Invariance in Cross‐national Consumer Research". Journal of Consumer Research 25 (1): 78–107. doi:10.1086/209528. Retrieved 2016-04-23.

References

1. "Most-Cited Scientists in Economics & Business | Essential Science Indicators". Thomson Reuters. Retrieved 2016-04-12.
2. "Evi Van Uffel (GFK): “De Consument Denkt Niet Meer In Hokjes” | gondola". gondola.be. Retrieved 2016-04-13.
3. "Made in China: Can China build an Apple or Ikea? | CNBC". cnbc.com. Retrieved 2016-04-13.
4. "Store Brands Lift Grocers in Troubled Times | New York Times". nytimes.com. Retrieved 2016-04-13.
5. "Marketing strategies for fast-moving consumer goods | Financial Times". ft.com. Retrieved 2016-04-13.
6. "More Choices in Store: India’s Retailers Are Stocking Up on Private Label Brands | Knowledge@Wharton". knowledge.wharton.upenn.edu. Retrieved 2016-04-10.
7. "Diaspora Marketing | Harvard Business Review". hbr.com. Retrieved 2016-04-13.
8. "The emerging brand battle | The Economist". economist.com. Retrieved 2014-10-29.
9. "Dr Hendrik Muller Prize 2005 for Behavioural and Social Sciences. | De Koninklijke Nederlandse Akademie van Wetenschappen". knaw.nl. Retrieved 2016-04-13.
10. "IJRM-EMAC Steenkamp Award | European Marketing Academy". emac-online.org. Retrieved 2016-04-13.

Further reading

• Don't Be Undersold! - Harvard Business Review
• Diaspora Marketing - Harvard Business Review

External links

• Brand Breakout
• AiMark
• Branding Success in Emerging Market Companies (video) - Bloomberg Television
• How Emerging Markets Compete With Developing World (video) - Wall Street Journal
• Jan-Benedict Steenkamp interviewed by Fudan University’s Peggy Pan
• Google Scholar Citations
• UNC Kenan-Flagler Marketing Department Page