Jane Clarke (media industry)

Jane Clarke is the Managing Director of the Coalition for Innovative Media Measurement (CIMM).[1]

Clarke spent more than 30 years in the media industry measuring and analyzing the behavior of consumers. Prior to joining CIMM, Clarke was at Time Warner where she led media measurement initiatives. She was also a co-chair of the Advertising Research Foundation’s 360 Media & Marketing Super Council and worked on the Council for Research Excellence’s Video Consumer Mapping Study.[2]

References

  1. ↑ "Buying Into the Buzz". Broadcasting & Cable (NewBay Media, LLC.). 2013-08-18.
  2. ↑ "CIMM Taps Jane Clarke". Multichannel News. 12 December 2009.
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