Janie Schaffer

Janie Schaffer
Born Janie Godber
25 December 1961 (1961-12-25) (age 54)
Residence London, England
Nationality British
Occupation Director of lingerie & beauty - Marks & Spencer
Children Amber, Daisy, Madison

Janie Schaffer (born 25 December 1961) is a British businesswoman, founder of Knickerbox and currently the director of lingerie and beauty at Marks & Spencer.[1][2] Schaffer is commonly referred to by international media as the ‘knicker queen’.[3][4]

Early life

Born Janie Godber, she attended the London School of Fashion.[3][5]

Business career

Working in her early years as a designer, Janie Schaffer joined Marks & Spencer in 1983 as a trainee buyer.[3][5]

Knickerbox

In October 1986 Janie Schaffer and her future spouse Stephen Schaffer launched lingerie chain Knickerbox with a £75,000 investment loan, opening their first store on Regent Street, London.[6] Within two years the company was making annual profits of over £6 million,[3] and by 1992 the business had expanded to 70 stores.[7] In 1995, with Knickerbox consisting of 140 stores across Britain, Europe and the Far East, the duo decided to sell the company.[5][6] After taking time out to be with her triplet daughters, Janie Schaffer consulted for The Oasis Group, developing and launching the Odille lingerie line.[8]

2008 - present

In January 2008 Janie Schaffer accepted a role as Chief Creative Officer with US retailer Victoria's Secret, a subsidiary of Fortune 500 firm Limited brands Inc with 1,025 stores worldwide.[9] In November 2012 it was announced that Janie Schaffer would be returning to London to take up a full-time position as Director of lingerie and beauty for Marks & Spencer[5][10] and will start in her new role in early 2013.[1]

References

  1. 1 2 Chapman, Matthew (November 5, 2012). "M&S shakes up womenswear team". marketingmagazine.co.uk. Retrieved March 23, 2013.
  2. ↑ Ruddick, Graham (November 5, 2012). "Marks & Spencer let in on Victoria's Secret". telegraph.co.uk. Retrieved March 23, 2013.
  3. 1 2 3 4 Graham, Caroline (November 12, 2012). "The VERY racy past of the lacy Knicker Queen flying in to save M&S: A romance with Princess Diana's biographer, a messy divorce and IVF triplets... the secrets of Janie Schaffer". dailymail.co.uk. Retrieved March 23, 2013.
  4. ↑ Tschudin, Ashley (November 6, 2012). "Marks & Spencer Poaches "The Knicker Queen" From Victoria's Secret". fashionweekdaily.com. Retrieved March 23, 2013.
  5. 1 2 3 4 Butler, Sarah (November 9, 2012). "Marks & Spencer turns to US-based lingerie expert to revive its fortunes". guardian.co.uk. Retrieved March 23, 2013.
  6. 1 2 Creevy, Jennifer (November 6, 2012). "Janie Schaffer: Who is Marks & Spencer's "Knicker Queen"?". retail-week.com. Retrieved March 23, 2013.
  7. ↑ Milner, Richard (2 September 1990). The Mail on Sunday. Missing or empty |title= (help)
  8. ↑ Robson, Julia (March 15, 2004). "Under cover in the high street". telegraph.co.uk. Retrieved March 23, 2013.
  9. ↑ Kilcooley-O'Halloran, Scarlett (November 6, 2012). "Marks & Spencer Hires Victoria’s Secret Chief Creative Officer". vogue.co.uk. Retrieved March 23, 2013.
  10. ↑ Ruddick, Graham (November 5, 2012). "Marks & Spencer turns to Victoria's Secret to boost sales". telegraph.co.uk.
This article is issued from Wikipedia - version of the Tuesday, August 04, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.