Jason Fairbourne

Jason Fairbourne is a pioneer in the field of microfranchising,^[1] the founder of the Fairbourne Consulting Group,^[2] and is the Peery Fellow at the Ballard Center for Economic Self-Reliance at Brigham Young University’s Marriott School of Management.^[3] He is the author of MicroFranchising: Creating Wealth at the Bottom of the Pyramid, as well as many other articles and publications.

Microfranchising

Fairbourne created Microfranchising, and it is defined as the systematization and replication of microenterprises in developing markets.

Bibliography

Books and articles by Jason Fairbourne:

• Fairbourne, Jason S., Gibson, Stephen W. & Gibb, W.: MicroFranchising: Creating Wealth at the Bottom of the Pyramid. Edward Elgar Pub, 2008, ISBN 978-1-84844-053-1
• Fairbourne, Jason, ‘Microfranchising’, Marriott Alumni Magazine, Summer 2007, Marriott School, Brigham Young University, at http://marriottschool.byu.edu/marriottmag/summer07/features/atwork1.cfm (accessed May 15, 2008)
• Fairbourne, Jason, Lisa J. Christensen, and David Lehr. "A Good Business for Poor People." Stanford Social Innovation Review (2010): 43-49.

Notes

1. ↑ http://www.microcapital.org/microcapital-brief-jason-fairbourne-of-brigham-young-university-advocates-use-of-microfranchising-in-conjunction-with-microfinance/
2. ↑ http://www.fairbourne.co/
3. ↑ http://news.byu.edu/archive10-aug-peery.aspx