Jason Snyder

Jason Alan Snyder
Born United States Cleveland, Ohio
Occupation Inventor, Technologist, Futurist
Known for Inventor of Luci, Co-founder of MPOWERD, Inventor of JAGTAG
Notable work Luci, JAGTAG

Jason Alan Snyder is an Inventor, Technologist and Futurist. He is a pioneer in using robotics and artificial intelligence for the production of advertising and marketing.[1][2][3][4] He currently serves as the Chief Technology Officer for 'Momentum Worldwide', an experiential marketing and shopper marketing advertising agency that is part of McCann Erickson and the Interpublic Group of Companies. He took over the position in March 2013.[5][6]

Early life

Snyder attended boarding school at both The Woodhall School[7] in Bethlehem, Connecticut and TASIS[8] in Lugano, Switzerland. While at Woodhall, Snyder was friends with the author and editor Sean Wilsey. [9]

Education

Snyder completed his undergraduate work at Erasmus University Rotterdam.[10] He received and MBA in Marketing from Heriot-Watt University.[11] He also attended the London School of Economics and Political Science where he graduated with a Global Masters in Management.[12]

Achievements

Snyder is the named inventor on many patents.[13][14]

Snyder created the “foundation patents”[15][16] for many contemporary mobile marketing services and products such as Google Glass and Google Goggles.

Snyder’s JAGTAG print version of the Sports Illustrated swimsuit edition.

Snyder’s JAGTAG image recognition system required no software, download, or mobile web access on the handset. Snyder’s invention used images from a camera enabled feature phone and Multimedia Messaging Service to send and receive content.[17] His system reached every mobile phone capable of text messaging in the United States.[18][19] JAGTAG’s uses included marketing messages, sweepstakes, coupons, and mobile customer relationship management (CRM).[20] Snyder’s JAGTAG was the first mobile technology enhancement to the print version of the Sports Illustrated swimsuit edition.[21][22] It was also used for the first mobile 2D code advertisement by Nike, Inc.[23]

In 2000, he produced, and led the experience design, for a webcast of the Paralympic Games with three live streams, 12 hours a day for 14 days from Sydney, Australia. This event was announced as "the largest webcast in history".[24]

He was given the Innovator Award by the Internationalist in 2015 for his work.[25]

Career

Snyder invented the technology for and co-founded[26] the mobile technology company JAGTAG.

Snyder co-founded the company MPOWERD, a benefit corporation that manufactures and markets clean energy products powered by Solar Energy. One of Snyder's most acclaimed inventions, 'Luci'[27] is manufactured and marketed by MPOWERD.[28]“Luci” is a solar powered inflatable lantern that was widely accepted and received in many countries.[29] He is on the Advisory board for MPOWERD.[30]

Snyder is a judge[31] for the 2016 AdWeek Isaac Awards "celebrating invention in media, advertising & marketing and technology."

He also serves as an Advisor for the Calyx Institute [32] founded by Nicholas Merrill.

References

  1. ↑ Mike Shields. "Can’t Make It to the U.S. Open? Send a Robot in Your Place". WSJ.
  2. ↑ "The future role of artificial intelligence in advertising".
  3. ↑ "A Brand Marketer's Guide To The Robot Uprising".
  4. ↑ "4 Ways to Catch Robots' Attention With Your Marketing". AdWeek. 3 January 2016.
  5. ↑ Nesh Pillay. "Momentum Worldwide elevates Jason Alan Snyder to chief technology officer role".
  6. ↑ "Jason Alan Snyder Named Momentum Worldwide Chief Technology Officer, NA". PR News. 7 April 2015. Retrieved 29 February 2016.
  7. ↑ "Woodhall School in Bethlehem, CT Celebrates 30th Convocation". PRWeb. 6 June 2013.
  8. ↑ https://switzerland.tasis.com/uploaded/documents/PDF_07_08_About_us/Publications/TASIS_TODAY_FALL_2007.pdf
  9. ↑ https://books.google.com/books?id=x7BS7IuoMKkC&pg=PT689&lpg=PT689&dq=jason+snyder+woodhall&source=bl&ots=a9Ds2mJCAY&sig=fidErzQZRJgN5twK50DClvh_kts&hl=en&sa=X&ved=0ahUKEwjzwIOtr4TMAhXFNT4KHfLnCfcQ6AEIMTAE#v=onepage&q=jason%20snyder%20woodhall&f=false
  10. ↑ https://www.linkedin.com/in/jasonalansnyder
  11. ↑ https://angel.co/heriot-watt-university/alumni/peopleo
  12. ↑ "Momentum-NA, Inc.: Private Company Information - Businessweek". Businessweek.com.
  13. ↑ "Meet the embodiment of the new agency creative". DigiDay. 24 April 2015. Retrieved 29 February 2016.
  14. ↑ "Jason Alan Snyder Inventions, Patents and Patent Applications - Justia Patents Search".
  15. ↑ http://www.mediapost.com/publications/author/4696/jason-alan-snyder/
  16. ↑ http://www.momentumww.com/news/2015/6/1/press-release-momentums-jason-alan-snyder-to-debate-the-potential-impact-of-smartwatches-to-the-swiss-fine-watch-industry
  17. ↑ http://www.capstonemedia.com/what-is-a-jagtag/
  18. ↑ http://www.mediapost.com/publications/article/154448/mobile-marketing-firm-augme-buys-jagtag.html?print
  19. ↑ http://www.mobilecommercedaily.com/jagtag-2d-bar-codes-available-on-87-percent-of-us-handsets
  20. ↑ http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-News/Augme-Technologies-Acquires-JagTag---76726.aspx
  21. ↑ http://mashable.com/2010/02/09/sports-illustrateds-swimsuit-issue-mobile/#qoelu9D8YZq3
  22. ↑ http://www.mobilemarketer.com/cms/news/media/3654.html
  23. ↑ http://www.mobilemarketer.com/cms/news/messaging/2629.html
  24. ↑ "WeMedia Inc. Announces Largest Webcast in History - Live Now - Press Release.".
  25. ↑ "Jason Alan Snyder Chief Technology Officer, North America — Momentum Worldwide - Agency Innovators 2015".
  26. ↑ http://mmaglobal.com/node/10632
  27. ↑ http://www.google.com/patents/US20140118997
  28. ↑ "This Little Solar Powered Lantern Named 'Luci' Is Having A Big Impact". Forbes.com. 15 April 2015. Retrieved 29 February 2016.
  29. ↑ "This solar-powered lantern is exactly what your summer parties need". BusinessInsider. 19 June 2015. Retrieved 29 February 2016.
  30. ↑ "MPOWERD Team - Jason Alan Snyder".
  31. ↑ http://www.isaacawards.com/jurymaster/?year=2016&jury_type_id=1&judge_id=4445
  32. ↑ "Advisory Panel".
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