Jessie Stricchiola

Jessie Stricchiola is a search engine marketing/SEO professional who in 2003, along with Barbara Coll, established the international, non-profit Search Engine Marketing Professional Organization (SEMPO).[1]

Stricchiola has been working in SEO since 1997, as a consultant in Massachusetts. In 1999 she moved to Los Angeles and founded her own SEO company, Alchemist Media, Inc. It is now based in San Francisco.[2]

Click fraud

Stricchiola and Alchemist Media are credited with having been one of the first to identify and publicly expose click fraud in pay per click Web search engine advertising in 2001. She won significant refunds for her customer from GoTo.com and FindWhat.com.[3]

She has been a speaker at ad:tech,[4] Search Engine Strategies,[5] Search Marketing Expo,[6] Web 2.0 in San Francisco,[7] and PubCon.[8] She is CEO of Alchemist Media Inc., a company she founded in 2002 to provide SEO, PPC, and click fraud detection services.

Stricchiola is co-author of the book The Art of SEO: Mastering Search Engine Optimization, published in 2009 by O'Reilly Media, ISBN 978-0596518868. It was given top reviews by Search Engine Land,[9] the British Computer Society,[10] and ComputerWorld magazine.[11] A second edition was published in 2012.[12]

She has been engaged as a subject matter expert in litigation involving internet and search technology, including the Lane's Gifts & Collectibles class action lawsuit[3][13] settled by Google for $90 million, and a Twitter defamation suit brought against Courtney Love in 2011[14]

See also

References

  1. ↑ founded to promote search engine marketing services 2003
  2. ↑ "Jessie Stricchiola", Real Estate Connect SF, July 2010. Retrieved Jan 11, 2012.
  3. 1 2 "Click Fraud: What Merchants Can Do", James Maguire, ECommerce-Guide.com. Retrieved 2011-12-20.
  4. ↑ ad:tech San Francisco
  5. ↑ Search Engine Strategies
  6. ↑ SMX: the Search Marketing Expo Conference Series
  7. ↑ Web 2.0 Expo
  8. ↑ WebmasterWorld's PubCon
  9. ↑ "A Roundup Of 2009′s Best SEO Books", by Chris Sherman, Dec 1, 2009, Search Engine Land. Retrieved Jan 11, 2011.
  10. ↑ "The Art of SEO. Mastering Search Engine Optimization", review by Angela Wheatcroft, British Computer Society (BCS - The Chartered Institute for IT), April 2010. Retrieved Jan 11, 2011.
  11. ↑ "Web design and promotion: 5 must-read guidebooks", by Todd R. Weiss, ComputerWorld, February 12, 2010.
  12. ↑ Enge, Eric; Spencer, Stephan; Stricchiola, Jessie; Fishkin, Rand (2012). The Art of SEO (Theory in Practice) (2nd ed.). O'Reilly Media. ISBN 978-1449304218.
  13. ↑ http://www.informationweek.com/news/162100620 InformationWeek
  14. ↑ Media Bistro

External links


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