Jhajariya

Jhajhariya
Place of origin India
Region or state Rajasthan
Main ingredients Corn, milk, ghee, sugar, raisins, nuts
Cookbook: Jhajhariya  Media: Jhajhariya

Jhajhariya is a delicacy made of corn, milk, ghee and sugar garnished with raisins and nuts. Grated or coarsely ground fresh sweet corn is slowly roasted in ghee for few hours until it loses most of its moisture and assumes a dry granular form.[1]

The term Jhajariya is referenced in the advertisement for Google entitled Reunion that went viral.[2][3]

There is a video on YouTube[4] which describes the recipe for making the same.

References

  1. ↑ Regional Cuisine, Rajasthan- Sweets:Jhajariya
  2. ↑ Google's India Strategy: One Teardrop At A Time?
  3. ↑ Demand for Jhajariya on the rise after Google’s ‘Reunion’ ad goes viral; sweet shop owners confused
  4. ↑ http://www.youtube.com/watch?v=BK5EjMG0ieQ
This article is issued from Wikipedia - version of the Wednesday, April 13, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.