Jiepang

Jiepang
街旁
Type Private
Headquarters Beijing, China
Founder(s) David Liu
CEO David Liu
Slogan(s) "live different"
Website jiepang.com
Type of site Social networking service
Registration Required
Users 5,000,000[1]
Available in Chinese (simplified, traditional)
Launched May 13, 2010
Current status Active

Jiepang (Chinese: 街旁; pinyin: Jiēpáng) is a Chinese social networking service for mobile devices, such as smartphones. Users can download the Jiepang app to track and share life moments with friends. In July 2013, Jiepang launched an all new design in version 5.0, which evolved from its origins as China's leading location-based service (LBS) for the "check in". Jiepang helps users record and track all of their life activities, connect with friends in specific moments and explore communities of people that have similar interests.

In the past, Jiepang was highly similar to Foursquare and was frequently called the Foursquare of China.[2][3][4] But the redesign of Jiepang 5.0 pivots the app away from that reference.[5][6][7]

The service was created in 2010 by David Liu (刘大卫), and is available in simplified and traditional Chinese characters as well as English. As of July 2013, it has 5 million users.[1]

Features

Jiepang provides an application for iOS, Android, and a mobile website.

Jiepang homepage has an easy access check-in toolbar that allows users to post their location, tag friends they are with, share a photo and add comments ("check-in"). Users can choose to have their moments synced to their other social-network accounts on Sina Weibo, Renren, Douban, Qzone, Tencent Weibo, Kaixin001, Fanfou, and Twitter. Each post can also be synced to WeChat moments or individual WeChat conversations.

Users can create a "To Do" list for their private use and add "Tips" to venues that other users can read, which serve as suggestions for great things to do, see or eat at the location.

In addition, users can view their personal page to view history chronologically, by photos, etc.

Activity Tags

Jiepang 5.0 launched 16 activity tags: Food, Coffee, KTV, Movies, Date, Travel, Shopping, Party, Work, Exercise, Drink, Performance, Pets, Sleepless, Selfie, and Mock/Vent. Activity tags help users categorize personal posts to easily reflect on specific moments. Activity tags also allow users to explore their interests by viewing other users' posts within specific categories. Users have the choice of adding one activity tag to each post. Within each activity tag category, users can view all posts shared by friends or explore those from within the whole Jiepang community.

Badges

Badges (Chinese: 徽章; pinyin: huīzhāng) are earned by participating in campaigns via checking into venues with specific hashtags, using a branded photo filter, check-in frequency, time of check-in, etc. Once a badge is earned by a player, it will remain on that user's profile indefinitely.

Specials

"Specials" (Chinese: 惊喜; pinyin: jīngxǐ), are incentives for Jiepang users to record specific moments.

Partnerships

Jiepang has partnered with over 400 global brands, including Starbucks,[3][8][9] Louis Vuitton.,[10][11] Neutrogena,[12] Listerine,[13] McDonald’s, Starwood Hotels, etc.

References

  1. 1 2 "New Jiepang 5.0 Redefines the Check-in". Businesswire. July 18, 2013. Retrieved 18 July 2013.
  2. ↑ Del Rey, Jason (November 7, 2011). "Starbucks Taps China's Foursquare for Huge Holiday Check-in Campaign". Advertising Age. Retrieved August 5, 2012.
  3. 1 2 Chiang, Ben (July 16, 2012). ""Chinese Foursquare" Jiepang Celebrates 2nd Anniversary of Partnership with Starbucks". Business Insider. Retrieved August 5, 2012.
  4. ↑ Yue, Cathy; Olney, Roman (September 22, 2010). "Jiepang – the Chinese Answer to Foursquare". Edelman Digital. Retrieved August 5, 2012.
  5. ↑ Green, David (July 31, 2013). "Jiepang is More than just China's Foursquare: Interview with CEO David Liu". Retrieved July 31, 2013.
  6. ↑ Xiang, Tracey (July 19, 2013). "Jiepang Isn't China's Foursquare Wannabe Anymore". Retrieved July 19, 2013.
  7. ↑ Sauer, Abe (July 26, 2013). "Jiepang: You can stop calling us "China's Foursquare" Now". Retrieved July 26, 2013.
  8. ↑ "Starbucks and Jiepang Valentine's Day Campaign". Youku. 2013. Retrieved 2013.
  9. ↑ Wee, Willis (July 13, 2012). "Most China Check-ins: Starbucks Tops on Jiepang for Second Year Running". Tech in Asia. Retrieved August 5, 2012.
  10. ↑ Indvik, Lauren (June 7, 2011). "Louis Vuitton Takes Checkins to China". Mashable. Retrieved August 5, 2012.
  11. ↑ "Louis Vuitton Pairs with Jiepang for "The Meaning of Travel" Campaign". Jing Daily. July 18, 2012. Retrieved July 18, 2012.
  12. ↑ "Jiepang adds branded photo filters". Tech in Asia. June 18, 2013. Retrieved June 18, 2013.
  13. ↑ "Camera Tastes The Food Before Mouth Does". Youku. Retrieved 2013.

External links

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