Jill Asemota

Jill Asemota is a German / Nigerian model,^[1] fashion influencer, host and entrepreneur.^[2]

Jill Asemota at Berlin Fashion Week (2010)

Life

Jill Asemota was born in Heidelberg (Germany), to a Nigerian father and a German mother. She studied at the International school in Heidelberg. She was brought up bi-lingual, speaking both German and English as her mother tongues. Jill studied media and communication science at the University of Stuttgart. She also gained a diploma in TV journalism at the Bavarian TV academy in Unterföhring.

Jill is based in Germany, but travels a lot for her business.

Career

Jill Asemota started her career as a model in 2003. At the age of 18 she worked in New York and Cape Town (South Africa). When she came back to Germany in 2006, she started to study at the University. Meanwhile studying, she decided to set up her own fashion business. At the age of 23, she founded the fashion label Chaya^[3][4]. Jill Asemota presented Chaya with an own runway show^[5] at Mercedes-Benz Fashion Week in Berlin in 2010. Next to running her label, she also worked as a video contributor for the fashion magazines Instyle and Elle.

Due to her fashion and online expertise, Jill Asemota was asked to be the personal style consultant^[6][7] of renowned German football players from the Bundesliga and National Team.

In this context, in February 2014, she founded the Styleball Blog, a sport-fashion online platform that mainly features the style of athletes. As a model and blogger Jill Asemota cooperated with brands like Adidas, Nike, Hugo Boss, Salvatore Ferragamo, Beats by Dre and Superga.

She also worked with big German media houses such as the TV-Station Sky,^[8] for which she designed limited fashion pieces and took part in the Sky Champions League TV show.

In 2014 she launched her personal fashion blog, run under her own name (JillAsemota.de), in which she gives fashion tips and writes about her travels and her business experience.

Chaya

Chaya is a fashion label founded by Jill Asemota in 2009.

Chaya initially started as a high end fashion line for women (Chaya Couture line^[9][10][11]), but then, in 2011, was transformed into a Shirt Label (Chaya Lifestyle) for men and women. The T-shirts became very successful within a short amount of time, because a lot of German celebrities started to wear Chaya. Among them, German music artists like Kool Savas, Xavier Naidoo and Cro and athletes like Bastian Schweinsteiger, Andre Schürrle, Kevin Trapp,^[12] Dirk Nowitzki and Felix Sturm.

References

1. "Jill Asemota: Backstage bei GNTM". InStyle. Retrieved 2016-05-04.
2. "Chillin’ With Jill Asemota". genevieveng.com. Retrieved 2016-05-02.
3. "kool savas | bamarang". projectbamarang.wordpress.com. Retrieved 2016-05-04.
4. CHAYALIFESTYLE (2011-10-31), Making of Chaya Lifestyle Shooting, retrieved 2016-05-04
5. "Mercedes-Benz Fashion Week Berlin - Focus On Fashion Chaya - Mercedes-Benz Fashion Week Berlin AutumnWinter 2010#18". www.fashionweek-berlin.mercedes-benz.de. Retrieved 2016-05-02.
6. "Frühstücksfernsehen - Talk: Modisch wie Beckham & Co.". www.sat1.de. 2015-10-20. Retrieved 2016-05-02.
7. "LORIS KARIUS - VermilionPlayground". www.thisisvermilion.de. Retrieved 2016-05-04.
8. CHAYALIFESTYLE (2013-05-01), CHAYA at SKY Samstag Live!, retrieved 2016-05-04
9. "Shop of the week: Chaya Couture". www.fashiondaily.tv. Retrieved 2016-05-02.
10. "Chaya Couture". www.fashiondaily.tv. Retrieved 2016-05-02.
11. "Chaya Couture on Pantone Canvas Gallery". canvas.pantone.com. Retrieved 2016-05-04.
12. Run Ffm (2015-02-05), KEVIN TRAPP X RUN FFM // KT01 COLLECTION LOOKBOOK 2015, retrieved 2016-05-04