Joel Borg

Joel Borg is a Swedish PR strategist, pioneer and a prominent figure in the music industry. Born in Sweden June 1, 1983.

He co-founded Music magazine Denimzine (1998–2009) when he was 14. Started working for Luger (Live Nation) in 2006. At Luger Borg was one of the founders for Swedish festivals like Way Out West, Where The Action Is and Stockholm Music & Arts. He was also the spokesperson for these festivals between 2007-2014. Over the years he has worked with Swedish artists like Lykke Li, First Aid Kit, Robyn, The Knife, Refused and The Hellacopters. Also, via his role at the festivals, came in contact with international artists like Kanye West, Prince, HAIM, Neil Young, Alicia Keys, M.I.A, Patti Smith, Björk, Bon Iver, OFWGKTA and Kraftwerk to name a few.

He also runs a live club in Stockholm, Malmoe and Gothenburg called What We Do Is Secret / WWDIS. Where artists like The Dead Weather, Wu Lyf, Tame Impala, White Fence, Kurt Vile & The Violators and The Black Lips have played over the years. He is also a frequently hired DJ all around the globe.[1]

In the end of 2014 Swedish National Radio announced that Borg and his colleague Niklas Lundell will leave Luger to start their own company Borg & Lundell from January 2015.

Interviews & Features

Freunde Von Freunden [2]

Under The Radar Magazine [3]

Stereogum [4]

Kentucky Seven [5]

References

  1. ↑ http://www.yelp.com/events/new-york-shakin-all-over-with-dj-jonathan-toubin-and-guest-joel-borg-sweden
  2. ↑ http://www.freundevonfreunden.com/sv/interviews/joel-borg/
  3. ↑ http://www.undertheradarmag.com/reviews/way_out_west_festival_2013_day_three_cat_power_james_blake_and_more/
  4. ↑ http://www.stereogum.com/1433602/way-out-west-2013-day-3-kendrick-lamar-cat-power-disclosure-more/news
  5. ↑ http://www.kentuckyseven.se/blogg/way-out-west-joel-borg/
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