John Gheur

John-Patrick Gheur is a digital innovator, creative director, artist, photographer and the co-founder of the Los Angeles-based digital innovation and creative agency, Signature Creative Inc. His collaborative projects and client list include Universal Studios, Sony, Warner Brothers, Coca-Cola, Anheuser Busch, McDonalds, HP, Cunard Cruise Lines, Boost Mobile, Qualcomm, Paramount Pictures, Lionsgate, Mattel, Jack Daniel's, PepsiCo, and Disney, among others.[1][2] His mobile apps from Signature Creative have received recognition from Forbes Magazine,[3] PC Magazine,[4] and The Guardian[5] in the UK.

Early History

Gheur was born in Liège, Belgium in 1968. He trained at the Otis Art Institute/Parsons School of Design in California[6] and his early career was in advertising, design, emerging Internet technologies, imaging and photography. Prior to 1999, Gheur worked with Paramount Television as Director of Client Services for Air Creative[7] overseeing all of Paramount Television's marketing creative work in on-air, outdoor, and print medias. As Executive Creative Director of DNA Studio[8][9] from 1999 until 2004, he was instrumental in collaborating and developing the agency from a small boutique firm to one of the top 50 agencies in the world.[10]

Founding Signature Creative

In 2004, he co-founded Signature Creative after recognizing the need to harness the growing popularity of social media platforms and developing technologies to traditional advertising and branding campaigns. The agency incubates virtual worlds, augmented reality and mobile applications for clients alongside creative branding, design and new media marketing strategies.[11] The agency's clients are regional, national and international, and the agency can integrate design and strategy for online (digital), print, and video with new media and mobile technologies.[12] Originally with a focus on entertainment and youth, the agency now services a broad range of clients that includes, technology, fashion, food, health, lifestyle and non-profit.[13] Notable clients include Qualcomm, Paramount Pictures, Lionsgate, Mattel, Jack Daniel's, PepsiCo, and Disney among others.[14][15]

Gheur, through Signature Creative, has led development of innovative games, apps, and notable cross-platform marketing campaigns that include Ptch—an app for DreamWorks Animation[16][17] enabling creation and sharing of short animated clips of photos, videos, music and comments from social networks—which received recognition from PC Magazine;[18] Disney’s The Lone Ranger Social Campaign;[19][20] and the Paramount Pictures Star Trek Into Darkness App, which uses contextual awareness (geofencing), image recognition and sound recognition to unlock exclusive content and movie tickets.[21][22]

Gheur also conceived The Sunset Strip Music Festival (SSMF) with the City of West Hollywood in 2007. Signature Creative was SSMF's agency of record through 2013—including logo design, digital, motion, print, and the annually redesigned website from 2007 through 2013[23][24]

References

  1. ↑ Signature Creative at Uplinq Conference 2012, San Diego. https://www.uplinq.com/2012/my-uplinq/1250/view. Accessed June 12, 2013.
  2. ↑ Signature Creative Services and Client Projects. http://www.signaturecreative.com/#url=http%3A//www.signaturecreative.com/services/. Accessed June 12, 2013.
  3. ↑ Dreamworks Startup Launches Living Media, Forbes Magazine. December 7, 2012. http://www.forbes.com/sites/lorikozlowski/2012/07/19/dreamworks-startup-launches-living-media/ Accessed May 27, 2013.
  4. ↑ Ptch App - Slick Compilation Videos On Your iPhone, BrothaTech, AppScout, PC Magazine. July 25, 2012. http://appscout.pcmag.com/none/300738-ptch-app-slick-compilation-videos-on-your-iphone. Accessed May 27, 2013
  5. ↑ Ptch Social iPhone App Launches with DreamWorks Animation Backing.July 19, 2012. http://www.guardian.co.uk/technology/appsblog/2012/jul/19/ptch-app-dreamworks. Accessed June 12, 2013.
  6. ↑ Otis Alumni Newsletter. Class of 90s. October 2006. https://intranet.otis.edu/alumni/Class-Notes-pg2_10-06.htm Accessed June 14, 2013
  7. ↑ Colby Acquires Air Creative, Inherits Paramount TV, Angela Dawson. ADWEEK.January 10, 2000 http://www.adweek.com/news/advertising/colby-acquires-air-creative-inherits-paramount-tv-36998 Accessed June 15, 2013
  8. ↑ Eyeblaster Award Honors Rich Media Use. iMedia Connection. October 7, 2002. http://www.imediaconnection.com/content/909.imc Accessed June 14, 2013
  9. ↑ Computer graphics. The Center of the World film (2001). New York Times. http://movies.nytimes.com/movie/241445/The-Center-of-the-World/credits
  10. ↑ Top 100 Interactive Agencies 2002. Advertising Age (Ad Age)Magazine. May 24, 2002. http://adage.com/article/datacenter/top-100-interactive-agencies-2002-ed/106661/. Accessed June 12, 2013.
  11. ↑ Signature Creative website http://www.signaturecreative.com Accessed June 12, 2013.
  12. ↑ Collaboration with The Sexton Co. http://www.sextonco.com/team/signature_creative. Accessed June 12, 2013.
  13. ↑ Signature Creative client projects. http://www.signaturecreative.com. Accessed June 12, 2013.
  14. ↑ Signature Creative at Uplinq Conference 2012, San Diego. https://www.uplinq.com/2012/my-uplinq/1250/view. Accessed June 12, 2013.
  15. ↑ Signature Creative Services and Client Projects. http://www.signaturecreative.com/#url=http%3A//www.signaturecreative.com/services/. Accessed June 12, 2013.
  16. ↑ Work: Ptch App http://www.signaturecreative.com/#url=work/ptch-app
  17. ↑ Ptch social iPhone app launches with DreamWorks Animation backing. The Guardian. News/Technology/Apps http://www.guardian.co.uk/technology/appsblog/2012/jul/19/ptch-app-dreamworks Accessed June 15, 2013
  18. ↑ Ptch App - Slick Compilation Videos On Your iPhone, BrothaTech, AppScout, PC Magazine. July 25, 2012. http://appscout.pcmag.com/none/300738-ptch-app-slick-compilation-videos-on-your-iphone. Accessed May 27, 2013
  19. ↑ Lone Ranger Campaign http://www.signaturecreative.com/#url=work/the-lone-ranger. Accessed June 12, 2013.
  20. ↑ Studios take summer movie hype straight to fans through social media, word-of-mouth OregonLive, by The Associated Press. May 2, 2013 http://www.oregonlive.com/movies/index.ssf/2013/05/studios_take_summer_movie_hype.html Accessed June 15, 2013
  21. ↑ Star Trek Into Darkness App http://www.signaturecreative.com/#url=work/star-trek-app Accessed June 12, 2013.
  22. ↑ Paramount Reveals Star Trek into Darkness App https://www.gimbal.com/paramount-reveals-star-trek-into-darkness-app/ Accessed June 12, 2013.
  23. ↑ Grammy Award Winner Macy Gray Hosts TheSunsetStrip.com “Only in West Hollywood” Launch Event. June 22, 2007. http://thesunsetstrip.com/node/172. Accessed June 12, 2013.
  24. ↑ Board Approves New Sunset Strip Logo. April 29, 2009. http://thesunsetstrip.com/template/april09/index.html Accessed June 12, 2013.

External links

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