John Vassos
John Vassos (1898 - December 6, 1985) was a noted American industrial designer and artist.
Vassos was born in Romania to Greek parents, and moved when young to Istanbul, Turkey, where he drew political cartoons for his father's newspaper. After serving in the British Naval Support Systems during World War I, he emigrated to Boston in 1919 where he attended the Fenway Art School at night. In 1924 he moved to New York, where he opened his own studio creating window displays, murals, and advertisements. He also attended the Art Students League of New York, studying under George Bridgman, John Sloan, and others.
In 1924, Vassos created his first industrial design, a lotion bottle popular as a hip flask during Prohibition. In 1933 he designed the widely popular Perey turnstile still used in many subway stations. Other notable designs included a streamlined paring knife, Hohner accordions, computers, an electron microscope, corporate logos, and shotguns. These highly functional and visually striking designs include turnstiles, radios, phonograph players, jukeboxes, and pens, and total environments for movie theaters, international expositions, and restaurants. John Vassos’s contributions to public projects like the famous RCA Building for the 1939/1940 New York World’s Fair, have been overlooked for decades. John Vassos Consulting considered RCA, NBC, United Artists, Waterman Pens, Coke-Cola, Wallace Silver, Nedick’s, Mills Industries, and the United States Government among its scores of national clients. For these and other firms John Vassos produced thousands of designs. Between 1927-1935, Vassos also illustrated nine books, including literary works by Oscar Wilde and graphic-oriented books cowritten with his wife.
Vassos designed the cabinets of the RCA Corporation's first commercially available television sets. For the 1939 World's Fair he created a novel TV cabinet in transparent Lucite plastic, as well as futuristic entertainment systems such as a radio, television, and record player housed within a single cabinet. His industrial design contributions at RCA spanned over 40 years and included the design for RCA's first color television camera.
John Vassos was a founder of the industrial design profession in the United States and strived for excellence in the field. He was instrumental in the formation of the Industrial Design Society of America (IDSA) and was its first Chairman of the Board. He insisted that designers should be concerned with the legal status of their profession, and helped establish educational and licensing requirements, and in 1944 along with Alexander Kostellow and others, Vassos developed a four-year educational program for industrial design.
His papers are collected at Syracuse University and at the Archives of American Art in Washington DC. The first autobiography of John Vassos by Danielle Shapiro, Ph.D. is John Vassos: Industrial Design for Modern Life which situates John Vassos among the most influential industrial designers of his generation.
References
- John Vassos New York Times obituary, published Dec. 10, 1985
- John Vassos Papers: Syracuse University
- John Vassos papers, Archives of American Art, Smithsonian Institution
- "Television in the World of Tomorrow," by Iain Baird, ECHOES, Winter, 1997
- Illustrators: John Vassos, JVJ Publishing
- Danielle (Schwartz) Shapiro, "Modernism for the Masses: The Industrial Design of John Vassos," Archives of American Art Journal, Volume 46, 1-2], pp. 4–21. http://www.jstor.org/stable/25435119
- John Vassos: Industrial Design for Modern Life, Spring 2016, University of Minnesota Press, Danielle Shapiro.
- Corrado Farina (IT), Psicoanalisi nero su bianco. John Vassos e le fobie dell'umanità, "Charta", Padova, n. 95, 2008, pp. 50–54.
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