Metz (drink)

Metz is a discontinued Schnapps-based alcopop by Bacardi.

Other brands include Black Metz (black packaging) and Still Metz (blue packaging).

Advertising

Metz was promoted with the "Freelance Scientist" advert starring Julian Barratt as a scientist explaining that Metz caused "Judders" as well as the "Forrest" advert directed by Enda McCallion and featuring the Judderman.

Judderman

The Judderman is the central character in "Forrest", an advert for Metz. An elf/Jack Frost-like creature, the Judderman waylays innocent travellers and tempts them to taste the alcohol, at which they 'judder' due to its being served cold. The advert was known for scaring children and was voted as the scariest advert of all time. There is no information of who plays the two characters in the advert except the Judderman was played by a 193 cm (6 ft 4 in) ballet dancer. There were also an additional two adverts which promoted the Storm brand[1] and Still Metz and Black Metz[2] as well as another commercial where the Judderman puppet is disguised as an old woman and asks "Who will buy my lovely Metz? Who will buy?".[3]

Man in the Mask

Prior to these advertisements, came an advert based on a single character in a red balaclava, doing a piece to camera, in snowy, cold, mountain background. The slogan for the series of adverts was "why does the man in the mask drink Metz". One of the more memorable adverts was the explanation that "every time a stranger enters the village and drinks Metz, they all wonder if it is me, without my mask on" <leans towards camera> "one time, it was".

Other Advertisements

After the Judderman campaign, there was a further Metz advert where a man drinks the drink in a bar and feels the effect of it.[4] The barman scientist is Julian Barratt, better known for The Mighty Boosh.

References

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