Jupiter Media Metrix

Jupiter Media Metrix was created via the merger of Jupiter Communications and Media Metrix in June 2000.[1]

The Media Metrix part of Jupiter Media Metrix was subsequently sold to comScore. The AdRelevance product was sold to Nielsen NetRatings[2] in 2002 after the FTC blocked a proposed acquisition of Jupiter Media Metrix by NetRatings, and the Jupiter Research business was sold to INT Media Group in June 2002 for $250,000 plus the assumption of liabilities.[3]

References

  1. ↑ http://ecommerce.hostip.info/pages/657/Jupiter-Media-Metrix-MEDIA-METRIX-ACQUIRES-JUPITER-COMMUNICATIONS.html
  2. ↑ http://www.allbusiness.com/marketing/market-research/192552-1.html
  3. ↑ http://www.allbusiness.com/marketing/market-research/273967-1.html
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