KHKX

KHKX
City of license	Odessa, Texas
Broadcast area	Midland-Odessa
Branding	Kicks 99 Country
Frequency	99.1 FM (MHz)
First air date	2001
Format	Country
ERP	100,000 watts
Class	D
Owner	Brazos Communications West, LLC
Sister stations	KMCM, 95.1 BOB FM
Website	http://www.kicks99.net, http://www.myspace.com/kicks991

KHKX (99.1 FM), branded as "Kicks 99 Country", is a radio station that serves the Midland–Odessa metropolitan area with country music and live high school football for Odessa High School and Permian High School.^[1] They are a former affiliate for the Dallas Cowboys and broadcast the #1 rated country morning show in the Midland-Odessa area with Mike and Dana.^[2]

History

KHKX is fairly new to the Odessa-Midland area, having been established in 2001. In an effort to attract listeners to their network, they managed to sign Mike and Dana from rival Cumulus Station KGEE. When KCRS-FM came under new ownership in Premiere Radio Networks in 1997, they announced they would discontinue broadcasting live high school football games on the FM frequency and instead focus all sports on KCRS (AM). After six months of searching, the Ector County Independent School District was able to announce KHKX had picked up the rights to broadcast high school football and would bring the team over from KCRS-FM that had broadcast football for 8 years. They also managed to acquire the Dallas Cowboys Radio Network from 2000-2006. The increased money from these new sponsors eventually allowed them to acquire KMCM from Music City Mall, allowing them to monopolize the live football broadcasts for the Odessa games, and 95X, which they re-branded as Bob FM and picked up the rights for Midland Christian High School football games.

References

External links

Radio stations in the Odessa-Midland, Texas market

By FM frequency	88.1 88.7 89.5 90.5 90.9 91.3 92.3 93.3 94.1 94.7 95.1 96.1 96.9 97.9 98.3 99.1 99.9 101.3 101.7 102.1 103.3 104.7 105.5 106.3 106.7 107.9

By AM frequency	550 810 920 1070 1150 1230 1330 1360 1400 1510

NOAA Weather Radio frequency	162.400 162.475

By callsign	K269FG KACD-LP KACT KACT-FM KBAT KBMM KCHX KCKM KCRS KCRS-FM KERB-FM KFLB KFRI KFZX KHKX KIUN KLPF KLVW KMCM KMMZ KMND KMRK-FM KNFM KODM KOZA KPTX KQLM KQRX KTXC KTXO KVDG KWEL KXOI KXWT KZBT WXK32 WXK37

Defunct stations	KPBJ (90.1 FM) KRIL (1410 AM) KWTR (104.1 FM) KERB (600 AM)

Nearby radio markets Big Spring–Snyder Carlsbad Fort Stockton–Alpine Lubbock Roswell San Angelo See also List of radio stations in Texas

Coordinates: 32°03′11″N 102°17′42″W / 32.053°N 102.295°W / 32.053; -102.295

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