KPHW

KPHW
City	Kaneohe, Hawaii
Broadcast area	Honolulu, Hawaii
Branding	"Power 104.3"
Slogan	"Hits & Hip-Hop"
Frequency	104.3 (MHz)
First air date	1997
Format	Rhythmic Contemporary
ERP	75,000 watts
HAAT	645 meters
Class	C
Facility ID	27424
Callsign meaning	Power HaWaii
Former callsigns	KXME (1997-2004)
Owner	SummitMedia LLC (SM-KPHW, LLC)
Sister stations	KCCN-FM, KINE-FM, KKNE, KRTR-FM
Webcast	Listen Live
Website	power1043.com

KPHW (104.3 FM) is a Rhythmic Top 40 station licensed to Kaneohe, Hawaii, and serves the Honolulu radio market. The Summit Media outlet known as Power 104.3 (billed as "Hits & Hip Hop"), broadcasts at 104.3 MHz with an ERP of 75 kW. It is also transmitting on Oceanic Time Warner Cable digital channel 858 for the entire state of Hawaii.^[1]

History

The station hit the airwaves at 3 PM on October 23, 1997 as KXME, Xtreme Radio @ 104.3 until 2001, and 104-3 XME Hawaii's #1 Hit Music Station from 2001 to 2004, and offered a Mainstream Top 40 direction that focused on Hip hop and Modern Rock hits. During the early years of the station, it tended to play very unusual music on the station, including one of the first instances of playing a heavily edited version of the Insane Clown Posse's Boogeyman. It proved to be a success at first, but by 1998 it would wear out its welcome, resulting in the station dropping the Modern Rock tracks and shifting to a Rhythmic Top 40 direction. It is currently one of five Rhythmic Top 40 outlets in Hawaii, and one of two Rhythmic Top 40 outlets in the Honolulu market, the competition being KDDB 102.7 Da Bomb.

Programming

In 2004 it changed its call letters to KPHW and adopted the "Power 104.3" handle to reflect its current position and focus on R&B/Hip-Hop product, but by 2010 it began moving more towards Rhythmic Pop tracks, which became more noticeable after the recent departures of Top 40/CHR rival KQMQ and longtime Rhythmic rival KIKI. Like KDDB, KPHW's playlist favors more hit-driven product while retaining the Hip-Hop elements. Notable on-air personalities include "KC and Tantra" in the morning, "Island Boy" in the afternoons, and Micah Banks in the evenings.

In early 2013, Cox Radio, Inc. sold KPHW and 22 other stations to Summit Media LLC for $66.25 million. The sale was consummated on May 3, 2013.

References

↑ Digital Cable Program Guide / Lineups - Oceanic Time Warner Cable (accessed March 20, 2011)

External links

Power 104.3's website

Query the FCC's FM station database for KPHW

Radio-Locator information on KPHW

Query Nielsen Audio's FM station database for KPHW

Radio Stations in the Honolulu, Hawaii Market

By AM frequency	590 650 690 760 830 880 940 990 1040 1080 1130 1210 1270 1370 1420 1460 1500 1540

By FM frequency	88.1 89.3 90.1♠◊ 91.5♦ 92.3 93.1 93.9 94.7 95.5 95.9 95.9 96.3 96.7‡ 97.5 98.5 99.1 99.5 100.3 101.1 101.5♣ 101.9 102.7 103.5 104.3 105.1 105.9 106.7 107.5♣ 107.9

NOAA Weather Radio frequency	162.550

By Digital Cable Audio Channels^*	849 851 852 853 854 855 856 857 858 864 865 866 867 868 869 870 880 881 882 883 884 885 888

Digital radio	88.1-1 89.3-1 90.1-1 92.3-1 92.3-2 93.1-1 93.9-1 93.9-2 94.7-1 95.5-1 96.3-1 97.5-1 98.5-1 98.5-2 99.5-1 100.3-1 101.1-1 101.1-2 101.1-3 101.1-4 101.9-1 101.9-2 102.7-1 103.5-1 103.5-2 104.3-1 105.1-1 105.9-1 107.9-1

By callsign	K210DX◊ K217AA◊ K244EO‡ K256AS K268BE♣ K298BA KAIM-FM KBA99 KCCN-FM KDDB KDNN KGU KGU-FM KHCM KHCM-FM KHJZ KHKA KHNR KHPR KHRA KHVH KIKI KINE-FM KIPO KKEA KKHI KKNE KKOL-FM KLHT KLUU KNAN♦ KNDI KORL-FM KPHI KPHW KPOI-FM KPRP KQMQ-FM KREA KRTR-FM KSSK KSSK-FM KTUH KUCD KUMU-FM KUPA KWAI KXRG-LP KZOO

Defunct radio stations	KORL (1180 AM) KEWA (1320 AM)

♣ KORL-FM translator, simulcasting its HD radio subchannel ‡ KPHI translator ♦ KLHT-FM is a new station that has yet to sign on ♥ Currently silent, but will return to air ♠ Moving to 90.1, pending FCC approval ◊ Both 89.9 and 91.3 are KTUH translators ^* Channels operated by Oceanic Time Warner Cable Hawaii radio markets Honolulu Other Hawaii radio regions Hilo Kauai Maui See also List of radio stations in Hawaii

Rhythmic Contemporary radio stations in the state of Hawaii

By frequency	98.1 98.3 102.7 104.3

By callsign	KDDB KJMD KJMQ KPHW

By city	Kaneohe Lihue Pukalani Waiaphu

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Hawaii See also Contemporary Hit Radio Rhythmic KISS-FM MOVin Radio Disney

Coordinates: 21°19′37″N 157°45′14″W / 21.327°N 157.754°W / 21.327; -157.754

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