Kalyan Silks

Kalyan Silks

Type	Private
Industry	Textiles
Successor	T.S. Pattabhiraman
Founded	1909
Founder	T S Kalyanrama Iyer
Headquarters	Thrissur, Kerala
Area served	South India, Dubai
Key people	T.S. Pattabhiraman
Products	Textiles
Revenue	Rs 600 crore
Owner	Kalyan Group
Number of employees	3,000
Website	http://www.kalyansilks.com/

Kalyan Silks was founded in Thrissur in 1909 as a store specializing in silk. Today, it has 21 showrooms in India and the UAE, making it India’s largest silk saree showroom network. Mr. T. S. Pattabhiraman is the Chairman and Managing Director of the group. Under his leadership Kalyan Silks has been able to add at least one new showroom to their network every year. He is also credited for redefining silk trade through innovative concepts that include introducing India’s first branded bridal silk saree, “Saugandhika” and being the first textile retailer to create in-house brands. These innovations coupled with inventive retail practices is what has shaped Kalyan Silks’ success. With a turnover of 1100 crores, 1000 weaving centers, 300 design centers, 100 production units and 4000 employees, the Kalyan Silks is a formidable force in textile retail. Malayalam superstar Prithviraj Sukumaran has been the brand’s ambassador since 2011.^{[1][2][3][4][5][6][7]}

Activities

Kalyan Silks started its first showroom in 1909 in Thrissur. Later on it expanded to South India and now has 21 showrooms. It also owns India’s largest wholesale textile showroom situated at Thrissur. According to media reports, the advertising and marketing budget of Kalyan Silks is around Rs 25 crore and is handled by DDB Mudra Max.The company has 4,000 employees and turnover of about Rs 1100 crore per annum.^{[8][9][10][11][12][13][14]}

1909	Inception in Thrissur
1992	First showroom opens in Thrissur
1998	Wholesale division opens at Thrissur
2001	Flag ship showroom opens at Palace Road, Thrissur
2006	Largest silk saree showroom opens in Cochin
2007	Expands to Palakkad
2010	First showroom in North Kerala, Kozhikode opens
2011	Expands to Kannur
	Kottayam is added to the growing network in Kerala
	UAE’s first showroom opens in Karama, Dubai
2012	Opens first world class showroom in Bengaluru, beginning the expansion in South India
	Seventh showroom in Kerala opens in Thiruvalla
	UAE’s second showroom opens in Sharjah
2013	Tamil Nadu’s first showroom opens in Erode
	UAE’s third showroom opens in Abu Dhabi
	Launches in Thiruvananthapuram
2014	UAE’s fourth showroom opens at Meena Bazaar, Dubai
2015	Launched at Thodupuzha, Kunnamakulam & Attingal in Kerala
	Tamil Nadu's second showroom opens in Salem
	Launched new showroom at Vadakara

References

1. "Kalyan Silks to open in Palakkad today". The Hindu. Retrieved 2012-08-21.
2. "Kalyan Silks to foray into global market". The Hindu. Retrieved 2012-08-21.
3. "Kalyan Silks’ Aadi sale". The Hindu. Retrieved 2012-08-21.
4. "Kalyan Silks' shopping carnival". The Hindu. Retrieved 2012-08-21.
5. "Kalyan Silks to open on April 7". The Hindu. Retrieved 2012-08-21.
6. "Kalyan launches online shopping". The Hindu. Retrieved 2012-08-21.
7. "Kalyan Silks bridal collections". The Hindu BusinessLine. Retrieved 2012-08-21.
8. "Prithviraj, Dhanush Inaugurate Kalyan Silks At Abu Dhabi". Retrieved 11 April 2014.
9. "Kalyan Silks, the global Kerala brand". Retrieved 11 April 2014.
10. "Kalyan Silks showroom on Commercial Street". Retrieved 11 April 2014.
11. "Kalyan Silks awards media duties to DDB MudraMax". Indiantelevision.com. Retrieved 2012-08-21.
12. "DDB MudraMax wins media mandate for Kalyan Silks". Network2media.com. Retrieved 2012-08-21.
13. "DDB Mudra Max wins Kalyan Silks account". afaqs.com. Retrieved 2012-08-21.
14. "DDB Mudra Max bags media mandate for Kalyan Silks". Campaign India. Retrieved 2012-08-21.

Gallery

Kalyan Silks, Kannur