Kebab Turki Baba Rafi

PT. Baba Rafi Indonesia
Subsidiary
Industry Middle Eastern food chain
Founded 2003 (original)
2005 (franchise)
Founder Hendy Setiono
Headquarters Pondok Labu, Cilandak, South Jakarta, Indonesia
Number of locations
 1001 (2012)
Key people
 Nilam Sari (Marketing Director)
Products Kebabs, hamburgers, sandwiches, canai breads, drinks, kripiks, frozen foods
Parent Baba Rafi Enterprise
Website www.babarafi.com

Kebab Turki Baba Rafi is the world's largest chain of kebab, which operates more than 1000 outlets in Indonesia, Malaysia, and Philippines. Headquartered in Indonesia, the business began in 2003 as a cart operated by young entrepreneur, Hendy Setiono. Beginning in 2005, the business applied the franchise system. It is owned by Baba Rafi Enterprise, the company which also owns Piramizza, Ayam Bakar Mas Mono, Bebek Garang, Cokro Tela Cake, and Voila! Indonesia.

A Kebab Turki Baba Rafi outlet is operated either by a franchisee or by the corporation itself. It is also a pioneer of sharia investing franchise in Indonesia.

Kebab Turki Baba Rafi primarily sells kebabs, hamburgers, sandwiches (such as shawarma and hot dogs), kripiks, canai breads, and frozen foods. The Philippines outlets also serves drinks, such as matcha, lemonade, and tamarind.

History

The business began in 2003, with a cart operated by Hendy Setiono at Nginden Semolo Street in Surabaya, Indonesia. He built the business due to a journey to Qatar, where his father worked. There, he met many kebab sellers. According to Hendy, the most delicious kebab is from Turkey. He uses the "Turki" trademark for interested customers. The "Baba Rafi" name was taken from Arabian word, "baba" meaning father, and "Rafi" is inspired from his first child's name, Rafi Darmawan.

In 2005, the business applied the franchise system for growing the business. It expanded to Malaysia, but the expansion failed. Then, coupling with Wardour and Oxford, the international business consultants, the outlets operate not only in Indonesia, but also in Malaysia and the Philippines.[1] Later, Kebab Turki Baba Rafi has continued its expansion into India, Hong Kong, Netherlands, and other countries around the world.

Headquarters

The Kebab Turki Baba Rafi headquarters complex, Graha Baba Rafi, is located in Pondok Labu Cilandak, South Jakarta. The office from Nginden Semolo, Surabaya and its facility moved to Jakarta, between 2008-2009.

Products

Kebab Turki Baba Rafi predominantly sells kebabs, hamburgers, sandwiches (such as shawarma and hot dogs), canai breads, kripiks, and frozen foods. In the Philippines, some of the outlets expanded the menu into drinks such as matcha, lemonade, and tamarind.

Types of outlets

Kebab Turki Baba Rafi has a variety of outlets, such as food cart, shop, booth, indoor and non-stop 24 hours outlet.

Mascot

The mascot of Kebab Turki Baba Rafi is Kebby.

Achievements

All of the achievements received through its founder, Hendy Setiono, scaled national and international awards. Here are a series of awards won by Kebab Turki Baba Rafi.

References

  1. ↑ Kebab Baba Rafi Rambah Malaysia dan Filipina

External links

This article is issued from Wikipedia - version of the Thursday, April 21, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.