Kenshoo

Kenshoo, Ltd.
Industry Advertising, Marketing
Founded 2006
Headquarters Tel Aviv, Israel
Number of locations
27 (2015)
Area served
Worldwide
Key people
Yoav Izhar-Prato CEO
Services Digital marketing, Marketing management
Number of employees
550 (2015)
Website kenshoo.com

Kenshoo is an Israel based online advertising company used by brands and agencies to handle more than $350 billion[1] in annualized client sales revenue from ad spending across the web and mobile devices.[2][3]

History

Kenshoo was founded in 2006 by Yoav Izhar-Prato, Alon Sheafer and Nir Cohen.[4] All three founders are still with the company with Izhar-Prato as CEO and Chairman,[5] Sheafer as CSO, and Cohen as Chief Technology Officer.[6] The company is headquartered at Tel Aviv with 27 locations.[7]

In 2006, Kenshoo made its debut as a search-engine marketing automator and became commercially available in Israel and North America. The company raised their first round of capital in 2007 and until 2015, it has raised a total of $42 million at $400 million valuation from Bain Capital Ventures, Sequoia Capital, Arts Alliance and Tenaya Capital.[8][9][10]

Kenshoo acquired Adquant, an official Facebook PMD to focus on mobile applications and game developers.[11][12]

Major Awards

Competitors

Its major competitors include Socialcode, Nanigans, Adware, Salesforce, Cyfe, Inc, AdParlor, Brand Networks, Adobe, Salesforce.com Inc. and Oracle Corp.[2]

References

  1. "Israeli Kenshoo Launches Infinity Suite To Power Top Brand Agile Marketing". Retrieved 26 December 2015.
  2. 1 2 BEN FOX RUBIN (8 April 2014). "Tel Aviv’s Kenshoo Raises $20M; Valuation $400M to $500M". Wall Street Journal. Retrieved 26 December 2015.
  3. Yaacov Benmeleh and David Wainer (6 October 2014). "Israel’s Kenshoo Mulls New York IPO at $750 Million Value". Bloomberg. Retrieved 26 December 2015.
  4. "Kenshoo picks up fellow Facebook PMD Adquant". Retrieved 26 December 2015.
  5. "Mobile advertising and how the numbers game can be misleading". Retrieved 26 December 2015.
  6. "Management". Retrieved 26 December 2015.
  7. "AWS Case Study: Kenshoo". Retrieved 26 December 2015.
  8. "Yoav Izhar-Prato Raises $20 Million In Series F Funding For Kenshoo". Retrieved 26 December 2015.
  9. "Working with a PPC Agency to Improve your Rankings". Retrieved 26 December 2015.
  10. Anthony Ha (2 November 2012). "Sequoia-Backed Search And Social Marketing Company Kenshoo Raises Another $12M". Techcrunch. Retrieved 26 December 2015.
  11. RICHARD BYRNE REILLY. "Marketing software maker Kenshoo makes a move and buys SaaS provider Adquant". Venturebeat. Retrieved 26 December 2015.
  12. Ginny Marvin (29 September 2014). "Marin Software, Kenshoo Named As Facebook’s Atlas Paid Search Partners". Search Engine Land. Retrieved 26 December 2015.
  13. "Awards & Recognition". Retrieved 26 December 2015.
  14. "How to Win a PMA: Kenshoo - Third Party Innovation 2015". Retrieved 26 December 2015.
  15. "2014 US Search Awards Recap: Fun and Networking With Experts in Our Industry". Retrieved 26 December 2015.
  16. "Winners of PMD Innovation Competition Build new Direct Response Tools". Retrieved 26 December 2015.
  17. "And the ClickZ Marketing Excellence Award Winners Are…". Retrieved 26 December 2015.

External links

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