Keter Plastic
 | |
| Industry | Plastic Manufacturing |
|---|---|
| Founded | 1948 |
| Headquarters | Herzliya, Israel |
| Products | Household and Garden consumer goods |
Number of employees | Over 1500 |
| Website | www.keter.com |
Keter Plastic Ltd. (Hebrew: כתר פלסטיק) is an Israeli manufacturer and marketer of resin-based household and garden consumer products. The company, established in 1948, has a chain of retail stores throughout Israel and operates 29 plants in Israel, Europe and the United States. Keter products are marketed worldwide.
History
The Keter brand evolved from a small workshop established in Jaffa in 1948, specializing in the production of plastic combs, toys and housewares. In 1971, Joseph Sagol bought out his partners' shares in the workshop, and the Sagol family has owned Keter ever since.[1] Sagol later handed the management of the company over to his sons, Sami and Itzhak.
Since 1978, Keter Plastic has expanded its home product lines to include garden sheds, toolboxes, bathroom cabinets, backyard playhouses for children, and more – all made of resin.
In 1991, Keter acquired competitor L.M. Lipski.[1]
In 2011, Keter won Red Dot Design Award for its RealBarrow, a heavy-duty wheelbarrow with an L-shape "bulldozer" shovel.[2]
Products
Keter manufactures a wide range of household and garden resin-based products, plastic storage solutions, and outdoor furniture: outdoor furniture, lifestyle and gardening, outdoor storage products, tool storage, kids, indoor storage, home organization and bath. It is one of Israel's largest manufacturers of plastic outdoor and garden furniture.[3]
Boycott
Due to Keter's past activities within Israeli settlements in Palestine, the United Church of Canada launched a campaign to boycott Keter's products on June 2013.[4][5][6]
Awards
- Israeli Industrial Design Award (2009)
- Red Dot Design Award, Product Design (2010)
- ID Annual Design Review (2010)
- DIY Product of the Year (2010)
- Red Dot Design Award, Product Design (2011)[2]
See also
References
- 1 2 The Israel economist, Volumes 45-47, 1991, p.40
- 1 2 "Second Year In A Row - Red Dot Award For Keter Plastic Products" (Press release). TheStreet.com/PR Newswire, HERZLIYA, Israel. March 23, 2011. Retrieved March 25, 2013.
- ↑ Israel business, Issues 426-439, p.38
- ↑ http://www.huffingtonpost.ca/2013/05/30/united-church-israel-boycott_n_3361534.html
- ↑ http://www.united-church.ca/files/getinvolved/unsettling-goods/factsheet_keter.pdf Keter Plastic Ltd. Fact Sheet
- ↑ http://news.nationalpost.com/2013/12/05/united-church-of-canadas-israeli-boycott-campaign-an-assault-on-the-jewish-people-toronto-group-says/ United Church of Canada’s Israeli boycott campaign an ‘assault on the Jewish people,’ Toronto group says