Kraken Rum

Kraken Rum
Type Rum
Manufacturer Proximo Spirits
Country of origin Trinidad and Tobago
Introduced 2010
Alcohol by volume 40-47%
Proof (US) 94
Color Black
Related products List of rum producers
Website krakenrum.com

Kraken Black Spiced Rum is a Caribbean black spiced rum.[1] It is distributed in the United States by Proximo Spirits, and named after the kraken, a mythical giant squid-like sea monster.[2]

Product description and packaging

Kraken Rum was introduced in 2010.[3] The base rum is from Barbados , distilled from naturally sweet molasses made from locally-grown sugar cane. The rum is aged 1–2 years and then blended with a mix of 11 spices, including cinnamon, ginger and clove.[1][4][5] The liquid is black, revealing hints of brown when held up to the light.[6]

The bottle is styled after a Victorian rum bottle, with two hoop handles based on the tradition of hanging a bottle to prevent breakages. The bottle also has a black and white label featuring a drawing of a Kraken sea creature.[2]

Marketing

In 2013, two outdoor 3D billboards went up in Chicago, with a kraken sea creature's giant tentacle pulling a consumer out of an apartment window in an advertisement for Kraken Rum.[7] The ad was created by New York agency Dead As We Know It,[7] which also produced several animated TV spots for the brand, combining 2D and 3D animations in a 19th-century scientific style, as well as an iPhone and Android app, The Kraken: The Simulation Application for Nautical Maneuvering, a game in which players steer a ship through kraken-infested waters.[3][8][9] Later that year, Blur Studio created animated spots featuring a kraken destroying a ship to the tune of Bobby Darin's 1959 version of the song "Beyond the Sea".[10]

Kraken Rum is the sponsor of the Kitschies, a British speculative fiction award.[11]

Honors

Kraken has been named an Impact "Hot Brand" by Impact magazine.[3]

References

  1. 1 2 "The Kraken Rum," darkrum.co. Retrieved February 25, 2014.
  2. 1 2 "The Kraken," The Dieline, October 28, 2009.
  3. 1 2 3 “Proximo Backs The Kraken Rum With New $10 Million Ad Campaign,” Shanken News Daily, November 20, 2013.
  4. KrakenRum.com. "Frequently Asked Questions". krakenrum.com. Retrieved 12 December 2013.
  5. “The Kraken Black Spiced Rum,” Cocktail Hunter. Retrieved January 28, 2014.
  6. “Kraken Rum,” Rum Journey. Retrieved February 25, 2014.
  7. 1 2 Tim Nudd, “Kraken Rum Billboards Will Kidnap You and Squeeze You to Death,” Ad Week, January 25, 2013.
  8. “The Kraken Rum: Existence,” Creativity. Retrieved February 25, 2014.
  9. EDW Lynch, “The Kraken: The Simulation Application for Nautical Maneuvering,” laughingsquid.com, March 3, 2011.
  10. Bryant Frazer, “The Kraken Rum: Black Ink,” Studio Daily, December 2, 2013.
  11. David Barnett, "The Kitschie awards have their Tentacles in the best genre fiction," The Guardian, January 13, 2012.

External links

This article is issued from Wikipedia - version of the Monday, February 15, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.