Larry Potterfield

Larry Potterfield
Born Larry W Potterfield
(1949-01-16) January 16, 1949
Ely, Missouri, US
Residence Columbia, Missouri, US
Occupation CEO, MidwayUSA
Spouse(s) Brenda Potterfield (1970–present)
Awards E and Y Entrepreneur Of The Year Central Midwest Award
NRA Life of Liberty Leadership Award
Outdoor Channel Lifetime Achievement Award
Beretta Conservation Leadership Award
Association of Fish & Wildlife Agencies John L. Morris Award

Larry Potterfield (born January 16, 1949) is the founder and CEO of MidwayUSA, an internet retailer of shooting, hunting and outdoor products.[1] During his tenure as the CEO, MidwayUSA received the Malcolm Baldrige National Quality Award in 2009[2] and 2015;[3] MidwayUSA also received the Missouri Quality Award from the Excellence in Missouri Foundation in 2008[4] and 2015.[5] Potterfield, who has delivered keynote addresses on Leadership and Management topics,[6][7] is known to be a supporter of the National Rifle Association,[8] Boy Scouts of America,[9] the Key Conservation Groups[10] and other organizations related to youth shooting sports activities. The National Rifle Association honored him, in 2014, with the Life of Liberty Leadership Award.[11] In 2015 Larry, along with his wife Brenda, received the Beretta and SCI Foundation Conservation Leadership Award from Beretta and SCI,[12] and the John L. Morris Award from the Association of Fish & Wildlife Agencies.[13] These awards were presented in recognition of the Potterfields’ exemplary leadership in conservation and lifetime commitment to fish and wildlife stewardship, and education though volunteer service and philanthropy.

Early life, education and marriage

Potterfield was born on 16 January 1949 in the rural town of Ely, Missouri, Marion County, in a middle-class family, as the third of six children and grew up in the Missouri countryside. Growing an interest in shooting from childhood, he received his first gun, a Stevens 16 gauge single shot, as a Christmas gift from his elder brother when he was thirteen.[14] Potterfield attended rural elementary schools and completed his schooling from Palmyra and Monroe City High Schools (alumnus of 1967). He then enrolled in Hannibal-LaGrange College, and later at the University of Missouri, Columbia from where he received a bachelor's degree (BS) in Business Administration, with a major in Accounting[15] (1971). It was during his college days, Potterfield developed an interest in the sport of skeet shooting.

Potterfield met his wife Brenda while at Hannibal-LaGrange College, and the couple has two adult children.[16] He is known to enjoy hunting, fishing, shooting and spending time outdoors.

Military Service

After graduating from College, Potterfield enlisted himself in the Air Force in 1971. Initial training was at Lackland AFB, TX, after which his first duty station was Blytheville AFB, Arkansas, serving in the Accounting and Finance office. While at Blytheville, he led a project to establish the base's Rod and Gun Club and helped develop a modest trap range.[17][18] He also continued his studies through the on-base graduate school program and received an MS in Management from the University of Arkansas, Fayetteville, in 1974.[19][20] Later, he received a direct commission into the Medical Service Corps and was promoted as a Second Lieutenant. After a few months training at Sheppard Air Force Base, Texas, he was assigned to Ellsworth Air Force Base, South Dakota, near Rapid City, as an Assistant Hospital Administrator. Potterfield completed his commitment to the Air Force in 1977 and retired from service as a First Lieutenant.

Social career and philanthropy

In 2011, Larry Potterfield, his wife, Brenda, and Dick Leeper, the Executive Director of the MidwayUSA Foundation, developed the Youth Wildlife Conservation Experience (YWCE), a program designed to provide an opportunity for high school students across the United States to learn about conservation, ethical hunting practices and wildlife management.[21] The Potterfields are reported to have donated several million dollars to help provide YWCE programs to organizations such as Dallas Safari Club,[22] Wild Sheep Foundation,[23] Wild Turkey Federation,[24] Rocky Mountain Elk Foundation,[25] Kansas City Safari Club,[26] Houston Safari Club,[27] Mule Deer Foundation,[28] Pheasants Forever[29] and Quality Deer Management.[30]

The MidwayUSA Foundation, founded by Larry and Brenda Potterfield in 2007, is involved in helping communities and organizations raise money for education and youth shooting activities. As of 30 September 2015, the MidwayUSA Foundation is known to have US$ 81 million in assets, have paid US$ 8.4 million in grants and assisted 2,294 teams with endowments.[31]

Potterfield, who is credited with conceptualizing the Friends of NRA Fundraising banquets, organized the first such banquet in Columbia, Missouri in October 1992.[32] The concept has since been expanded to cover the other parts of the country and as per claims by the NRA, the banquets have been held at over 16,000 events, reaching over 2.8 million attendees, and raising over US$ 230 million through its fundraising programs for The NRA Foundation,[33] the charitable arm of the organization.[34] On 2 January 1992, Potterfield requested MidwayUSA customers to round up their bills to the next higher dollar and the money raised through the initiative is known to have been donated to the National Endowment for the Protection of the 2nd Amendment. A part of the endowment is utilized by the NRA to affect legislation of firearms in the United States. MidwayUSA is reported to have raised over US$ 11.5 million for the NRA/ILA National Endowment for the Protection of the 2nd Amendment since the inception of the NRA Round-Up initiative.[35]

Awards and recognition

Larry Potterfield received the Entrepreneur Of The Year Central Midwest Award from Ernst and Young in 2012.[36] Under his leadership, MidwayUSA received the Missouri Quality Award from the Excellence in Missouri Foundation in 2008,[37] 2015[38] and the Malcolm Baldrige National Quality Award in 2009[39] and 2015.[40] The National Rifle Association honored Potterfield's contributions in 2014, with their Life of Liberty Leadership Award.[41] The same year, in 2014, the Outdoor Channel conferred on him the Honorary Lifetime Achievement Award for his contributions and activism in the outdoor community.[42] In 2015, Larry and his wife Brenda were presented with the Beretta Conservation Leadership Award at the inaugural Beretta and SCI Foundation Conservation Leadership Award Gala.[43] That same year they were also presented with the John L. Morris Award, by the Association of Fish & Wildlife Agencies, for their extensive contributions to wildlife conservation.[44]

See also

References

  1. ↑ "MidwayUSA Mission Statement" (PDF). MidwayUSA. Retrieved 16 April 2014.
  2. ↑ Staff, CBT. "MidwayUSA wins prestigious Baldrige Award". Columbia Business Times. Retrieved 16 April 2014.
  3. ↑ "Announces Four Recipients of 2015 Baldrige Award". Office of Public Affairs. Department of Commerce. 17 November 2015. Retrieved 30 November 2015.
  4. ↑ . Excellence In Missouri Foundation http://excellenceinmo.org/award-recipient-listing/. Retrieved 2015-10-14. Missing or empty |title= (help)
  5. ↑ "CONGRATULATIONS TO OUR 2015 RECIPIENTS!". Excellence In Missouri. Excellence In Missouri Foundation. Retrieved 30 November 2015.
  6. ↑ "Excellence in Tennessee Conference & Awards Banquet". Tennessee Center for Performance Excellence. Retrieved 22 July 2014.
  7. ↑ "2011 Baldrige Regional Conference" (PDF). NIST. Retrieved 22 July 2014.
  8. ↑ "Supporting the NRA". MidwayUSA. Retrieved 16 April 2014.
  9. ↑ "Potterfield Family Announces New Shooting Sports Program". MidwayUSA. Retrieved 16 April 2014.
  10. ↑ Potterfield, Larry. "Conservation Support".
  11. ↑ "Onward & Upward". Columbia Tribune. Retrieved 29 July 2014.
  12. ↑ "Larry & Brenda Potterfield Win Prestigious 2015 Beretta and SCI Foundation Conservation Leadership Award". SCI Foundation. SCI Foundation. Retrieved 30 November 2015.
  13. ↑ "2015 Annual Awards Recipients". Association of Fish & Wildlife Agencies. Retrieved 30 November 2015.
  14. ↑ Buchanan, Leigh. "We Will Be the Best-Run Business in America". Inc. Retrieved 16 April 2014.
  15. ↑ "Larry Potterfield". LinkedIn. Retrieved 29 July 2014.
  16. ↑ Potterfield, Larry. "How It All Got Started". Retrieved 16 April 2014.
  17. ↑ Potterfield, Larry. "How It All Got Started". Retrieved 23 July 2014.
  18. ↑ McEowen, Bob. "A superstore for shooters". Retrieved 23 July 2014.
  19. ↑ Potterfield, Larry. "LinkedIn Profile". Retrieved 23 July 2014.
  20. ↑ McEowen, Bob. "A superstore for shooters". Retrieved 23 July 2014.
  21. ↑ "YWCE". Wild Sheep Foundation. Retrieved 13 December 2014.
  22. ↑ "Top 10 Reasons to Attend the 2013 Dallas Safari Club Journeys Convention". Outdoor Hub. Retrieved 29 July 2014.
  23. ↑ "MidwayUSA Attends the 2012 Wild Sheep Foundation Convention as the Official Sponsor". Outdoor Hub. Retrieved 29 July 2014.
  24. ↑ "MidwayUSA and the NWTF". Turkey Country. Retrieved 23 July 2014.
  25. ↑ "MidwayUSA Patronage Helps Las Vegas Students Discover "Elk Camp"". AmmoLand. Retrieved 29 July 2014.
  26. ↑ "The Hunter's Journal" (PDF). Kansas City Safari Club International. Retrieved 29 July 2014.
  27. ↑ "YWCE Youth Wildlife Conservation Experience". Houston Safari Club. Retrieved 29 July 2014.
  28. ↑ "Potterfields Donate $400,000 to Mule Deer Foundation". Mule Deer Foundation. Retrieved 23 July 2014.
  29. ↑ "Potterfield's Donation Helps PF Create FOREVER Shooting Sports and Wildlife Conservation Fund". Pheasants Forever. Retrieved 29 July 2014.
  30. ↑ "QDMA Announces $550,000 Donation from MidwayUSA for its Youth Program". QDMA. Retrieved 23 July 2014.
  31. ↑ "Public Charity Transparency". MidwayUSA Foundation. Retrieved 14 December 2015.
  32. ↑ Jillson, Kyle. "Friends of NRA's 20th anniversary wraps up where it began - Missouri". NRAblog. Retrieved 16 April 2014.
  33. ↑ Foundation, NRA. "NRA Foundation". NRAblog. Retrieved 13 December 2014.
  34. ↑ "The NRA Foundation Grants & Funding". Friends of NRA. Retrieved 16 April 2014.
  35. ↑ "NRA Round-Up Program". MidwayUSA. Retrieved 14 October 2015.
  36. ↑ "MidwayUSA Founder and CEO Wins Ernst & Young Master Entrepreneur Award". AmmoLand. Retrieved 29 July 2014.
  37. ↑ "Missouri Quality Award Recipient" (PDF). Excellence in Missouri Foundation. Retrieved 29 July 2014.
  38. ↑ "CONGRATULATIONS TO OUR 2015 RECIPIENTS!". Excellence In Missouri. Excellence In Missouri Foundation. Retrieved 30 November 2015.
  39. ↑ "MidwayUSA wins prestigious Baldrige Award". Columbia Business Times. Retrieved 29 July 2014.
  40. ↑ "Announces Four Recipients of 2015 Baldrige Award". Office of Public Affairs. Department of Commerce. 17 November 2015. Retrieved 30 November 2015.
  41. ↑ "Onward & Upward". Columbia Tribune. Retrieved 29 July 2014.
  42. ↑ "A Lifetime with Brenda". Outdoor Channel. Retrieved 29 July 2014.
  43. ↑ Phillips, Karen. "MidwayUSA's Larry & Brenda Potterfield Win Beretta Conservation Leadership Award". American Hunter. American Hunter. Retrieved 2015-10-14.
  44. ↑ "The Association of Fish & Wildlife Agencies (AFWA) recognized 9 individuals for their dedication to advancing fish and wildlife conservation at the Association's Annual Awards Ceremony held on September 15, 2015 in Tucson, Arizona.". fishwildlife.org. Association of Fish and Wildlife Agencies. Retrieved 2015-10-14.
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