Leadbolt
| Private | |
| Industry | Mobile Advertising |
| Founded | Sydney, Australia |
Area served | Worldwide |
| Website | Leadbolt.com |
Leadbolt (as in the verb lead) is a mobile advertising network. The company was founded in 2010[1] in Sydney, Australia by Dale Carr.[2] Originally founded as a web focused CPA Network in the niche area of Content Locking, in 2011 it launched its mobile advertising platform.[3] As of May 2015, Leadbolt claims to serve 10 billion ads a month, across 65,000 apps in 165 countries.
Types of ads available
Leadbolt is positioned as a provider of premium performance ad types[4] contrasting itself with traditional banner ad networks like AdMob. Leadbolt's ad types include Full-Screen Interstitials, In-App Alerts, Video Ads, Floating Ads, Overlays, Banners, Native ad customization options, and Re-Engagement Tool. In December 2011, they launched an advanced ad format, App Wall, which needs no SDK and can be implemented within minutes. In November 2012, they launched their newest ad type, Audio Ads, which allow advertisers to advertise during app usage with minimum interruptions, similar to how radio commercials work.[5]
Advertisers
Advertisers include Liquid Wireless, Hungama, NQ Mobile, Ngmoco, Trademob, Pepsi, Walmart, Groupon and more.[6]
People
Dale Carr: Founder and CEO. Before establishing Leadbolt, Dale founded the technology company, Mobile Data Group, with his brother Marc Carr. The company was ranked #1 in the Deloitte Technology Fast 50 in 2007 with 3 year growth of 10,237%[7] and Deloitte Technology Fast 500 Asia Pacific in the same year.[8]
Recognition
- “Technology Company of the Year – Australia” - Gold Asia-Pacific Stevie® Award (May 2013)
- “Best Mobile Ad Network 2013” - Mobile Excellence Awards (October 2013)
- Leadbolt honored with 51st Australian Export Award for Information and Communication Technology (December 2013)
- Leadbolt wins Premier’s NSW Export Award for Information & Technology, by Export Council of Australia (December 2013)
- "Best Publishing Platform" - Mobile Media Summit's Mobile Mafia Awards (September 2013)
- Leadbolt founder Dale Carr named EY's "Entrepreneur Of the Year for Technology - Australia" - Ernst & Young (September 2013)
- Top 50 “Cool Companies” by Anthill Magazine[9]
- Finalist 2011 Premier’s Export Awards – Innovation[10]
- Finalist ActionCOACH My Business Awards – Best StartUp[11]
- Top 25 “Classy” Mobile Ad Networks by Web Developer Juice[12]
- Winner Anthill’s SMART 100 Readers’ Choice Award[13]
References
- ↑ Kovalesky, Brian. "StartUp Beat". Retrieved 10 June 2013.
- ↑ "Business Insider".
- ↑ "Ad Delivery and Content Monetization Leader, ‘Leadbolt,’ Launches ‘Thunder.Bolt UDK’". Yahoo News. 23 August 2011.
- ↑ "LeadBolt Releases Innovative New Visitor Match Tracking Feature for Advertisers". Yahoo News. 22 November 2011. Archived from the original on 1 December 2011.
- ↑ "LeadBolt Blog".
- ↑ BARRACATO, JOSEPH (11 September 2011). "NFL teams giving tryout to e-playbook". NY Post.
- ↑ "Next generation emerges in Deloitte Tech’ Fast 50" (PDF). Deloitte. Retrieved 16 November 2007.
- ↑ "Australian and Chinese ventures dominate Deloitte Technology Fast 500 Asia Pacific 2007 Awards". Deliotte. Retrieved 14 December 2008.
- ↑ "Australia’s ‘coolest’ companies celebrate a remarkable year at 6th Annual Cool Company Awards". Anhill Magazine.
- ↑ McAuley, Lisa. "2011 Premier's NSW Export Awards- Finalists announced". AIEX.
- ↑ "Finalists in the 2011 ActionCOACH My Business Awards". mybusiness.
- ↑ "25+ Classy Mobile ad Networks For Your Mobile Site". web developer juice.
|first1=missing|last1=in Authors list (help) - ↑ "Anthill’s SMART 100: Readers’ Choice Revealed". Anthill Magazine. 31 May 2011.