Leaf International

Leaf International BV
Industry Sugar confectionery
Successor Cloetta
Founded 1940
Headquarters Oosterhout, the Netherlands and Stockholm, Sweden
Products Candy, Gum, Pastilles
Owner CVC Capital Partners, Nordic Capital
Number of employees
 2,500
Website www.leaf.eu
Not to be confused with Leaf Brands.

Leaf International BV was a confectionery company.

History and acquisitions

The original Leaf Candy Company was founded in the 1920s. On after several mergers and acquisitions Leaf merged with the Swedish confectionery company Cloetta, dropping the Leaf name.[1]

Products

LEAF products include sugared and sugar-free gum, pastilles, candy, liquorices, peppermints, chocolate, nougat, sweeteners, and chews.

Employees and factories

LEAF had sales of approximately €527m (2010) and 2,400 employees. It has 11 factories in seven countries. LEAF is owned by CVC Capital Partners, Nordic Capital, and management. Bengt Baron is the CEO of LEAF.

Current brands

Company history

The company was originally founded by Sol S. Leaf in Chicago, Illinois in the 1920s. This and other companies he founded were merged to create Leaf Brands in 1947. Its history includes a number of mergers, acquisitions, and divisions, as well as several name changes.

In 1940 the Leaf Confectionery Company introduced Rainblo Bubble Gum. In 1947 the Overland Candy Company (makers of Whoppers brand malted milk candy) merged with the Chicago Biscuit Company, Leaf Confectionary Company, and Leaf Machinery to form Leaf Brands. In 1948 Leaf issued its first set of baseball cards, the first post-World War II, color set.[2] In 1949 Leaf Brands reintroduced Whoppers Malted Milk Balls.

In the 1960, Whoppers Malted Milk Balls brand, along with other products manufactured by Leaf Brands were purchased by W. R. Grace and Company, who sold them back in 1976.

In 1983 Leaf acquired Jolly Rancher.[3] Also in 1983, the Leaf Candy Company in Illinois was purchased by Huhtamäki Oyj of Helsinki, Finland, and merged it with Phoenix Candy (the maker of Now and Later) and another candy company it had acquired, all under the Leaf name.[4][5] Huhtamäki Oyj acquired the Donruss trading card division of General Mills at about the same time and merged it into Leaf.[6][7]

In 1986 Leaf purchased some confectionery brands from Beatrice Foods, maker of Milk Duds. Also in 1986, Leaf, Inc. sold Phoenix Candy to Kouri Capital, a Finnish investment firm, changing its name to Phoenix Confections.[4]

In 1988 Hollywood Brands, maker of Payday and Zero, was purchased from Sara Lee by Huhtamäki Oyj and became part of Leaf, Inc.[7][8] In 1989, the Heath bar was purchased by Leaf.[7]

In the 1990 Leaf became one of the world's top-10 confectionery companies; it was especially strong in non-chocolate products such as pastilles and chewing gum.[5] By 1993 Leaf was the fourth largest candy producer in North America.[7]

In 1996 he Hershey Foods Corporation acquired the Leaf North American confectionery operations from Huhtamäki Oyj. Over the next few years, Leaf manufacturing and sales became integrated into existing Hershey manufacturing and sales operations, effectively ending Leaf's existence as a separate operating unit in the US.[3][5][9]

In 1999 Leaf's European and Asian business, with brands such as Läkerol, Jenkki, and Sportlife, was sold to the Dutch company CSM, which added the brands to their confectionery unit, which already included Malaco, Red Band, and Venco. In 200, CSM acquired Continental Sweets with market positions in France, Belgium, the Netherlands, and the UK. In 2001 CSM acquired Socalbe, based in Italy, along with brands such as Dietorelle and Dietor.

In 2005 CSM sold its confectionery unit to two private equity firms, CVC Capital Partners and Nordic Capital, that restored the LEAF name and continue to own the company today. In 2007 LEAF acquired Cadbury Italy, including the brand Saila.

On February 15, 2012 Leaf merged with the Swedish confectionery company Cloetta.[1] The new company is called Cloetta.

References

  1. 1 2 "LEAF and Cloetta merger completed". Retrieved 2012-02-26.
  2. ↑ "Steve's Type Set webpage". Retrieved 2012-03-20.
  3. 1 2 "Hershey's Official Jolly Rancher webpage". Retrieved 2006-03-05.
  4. 1 2 "Farley and Sather's official site".
  5. 1 2 3 "Our Journey". Huhtamäki Oyj. Retrieved 2006-03-08.
  6. ↑ "About Donruss". Donruss Company. Retrieved 2006-03-08.
  7. 1 2 3 4 Dyslin, John (July 1993). "LEAF branches out". Prepared Foods.
  8. ↑ "Hershey's Official Zero webpage".
  9. ↑ "Summary". Annual Report. Hershey Foods Corporation. 1998.

External links

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