Lego Ideas

Lego Ideas (formerly known as Lego Cuusoo) is a website started by Cuusoo and The Lego Group in 2008 which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties.[1]

Background

Lego Ideas was first introduced as an offshoot of the Japanese website Cuusoo, produced as a collaboration between that company and The Lego Group. Titled Lego Cuusoo, the site was labeled a beta site and remained so until the unveiling of Lego Ideas as a finished product.[2]

Process

Users express their idea by combining a written description of the idea and a sample Lego model that demonstrates the concept into a project page. Once the page is published it is viewable to other users. The goal of every project is to be supported by 10,000 different users, which will then make the project eligible for production. The eligible projects are collectively reviewed in the order of whichever projects hit 10,000 supporters within any of the three tri-annual deadlines. If the product is cleared for production, it will be developed and later released as an official set under the "Lego Ideas" banner. Users that have their projects produced receive five copies of the final set, as well as a 1% royalty of the product's net sales.[2]

Sets

Currently twelve sets have been produced and fifteen sets have been announced:

     Set based on an original idea
     Set based on an existing theme/license or intellectual property
Bold line indicates when branding changed from Cuusoo to Ideas

Cuusoo/Ideas # Set # Project Title Set Name Released Creator Project Notes
#001 21100 Shinkai Expedition Shinkai 6500 Submarine February 17, 2011 (Japan) At_guy Link Only released in Japan.
#002 21101 Asteroid Exploration Spacecraft Hayabusa Hayabusa March 1, 2012 (Japan)
July 11, 2012 (international)		 Daisuke Okubo[3] Link First announced Cuusoo set to be internationally available.
#003 21102 Lego Minecraft Minecraft Micro World June 1, 2012 Mojang Link Based on the video game Minecraft.[4] First set to be start a new Lego theme Lego Minecraft.
#004 21103 Back to the Future DeLorean Time Machine The DeLorean Time Machine August 1, 2013 m.togami and Sakuretsu Link Based on the Back to the Future DeLorean time machine.[5]
#005 21104 Mars Science Laboratory Curiosity Rover NASA Mars Science Laboratory Curiosity Rover January 1, 2014 Stephen Pakbaz (under alias Perijove) Link Based on the NASA Mars Curiosity Rover.
#006 21108 Ghostbusters 30th Anniversary Ghostbusters Ecto-1 June 1, 2014 Brent Waller Link Based on the Ecto-1 from the Ghostbusters franchise.
#007 21109 Exo Suit August 1, 2014 Peter Reid Link
#008 21110 Female Minifigure Set Research Institute August 1, 2014 Ellen Kooijman (under alias Alatariel) Link
#009 21301 LEGO Bird Project Birds January 1, 2015 DeTomaso Link
#010 21302 The Big Bang Theory August 1, 2015 Ellen Kooijman (under alias Alatariel) Link Based on the TV series The Big Bang Theory.
#012*[6] 21303 WALL-E September 1, 2015 Angus MacLane Link Based on the Pixar film WALL-E.
*Announced as Ideas #011 but released as Ideas #012. Was released before Ideas #011 (Doctor Who set) as it was under review prior to WALL-E but took longer gain approval.
#011[6] 21304 Doctor Who and Companions Doctor Who December 1, 2015[7] Andrew Clark Link Based on the BBC TV series Doctor Who.
#013[8] 21305 Labyrinth Marble Maze Maze April 1, 2016[9] Jason Allemann (under alias JKBrickworks) Link
[10] Caterham Super Seven Carl Greatrix Link Based on the classic British sports car.
[10] Adventure Time aBetterMonkey Link Based on the animated series Adventure Time.

Rejected sets

A number of sets based on specific intellectual properties have been rejected due to the content matter presented. Anything which contains alcohol, sex, drugs, religious references, post-WWII warfare or based on a first person shooter is deemed inappropriate for younger Lego fans.[1] IPs rejected so far have been Firefly[11] and Shaun of the Dead.[12]

Other projects which have been rejected include ones based on My Little Pony: Friendship Is Magic due to the property being owned by rival toy manufacturer Hasbro,[13] certain sets based on The Legend of Zelda due to the need to create too many original molds, although Lego did not completely rule out other projects based on the franchise,[14] and the UCS Sandcrawler set due to The Lego Group's ongoing collaboration with Lucasfilm on Lego Star Wars.[15]

References

  1. 1 2 "Project Guidelines and House Rules". LEGO Ideas.
  2. 1 2 Schlagwein, Daniel; Bjørn-Andersen, Niels (2014), "Organizational Learning with Crowdsourcing: The Revelatory Case of LEGO" (PDF), Journal of the Association for Information Systems 15 (11)
  3. ↑ Pearlman, Robert Z. (2012-03-03). "LEGO launches spacecraft model chosen by fans". MSNBC.
  4. ↑ Totilo, Stephen (2012-01-24). "There Will Be Official Minecraft Lego Sets". Kotaku.
  5. ↑ Rundle, Michael. "Lego To Make Official Back To The Future DeLorean After Fans' Vote". Huffpost Tech. Retrieved December 21, 2012.
  6. 1 2 "LEGO Ideas Second 2014 Review Results: Announcing LEGO Ideas #011 and #012". LEGO Ideas.
  7. ↑ "Introducing LEGO® Ideas 21304 Doctor Who". LEGO Ideas. October 5, 2015.
  8. ↑ "Third 2014 LEGO Review Results: Announcing LEGO Ideas #013". Lego Ideas. May 28, 2015.
  9. ↑ "LEGO Systems Unveils Hundreds of New Building Sets to Spark Creative Play for Builders of All Ages and Interests". PR Newswire. February 11, 2016.
  10. 1 2 "LEGO Ideas Second 2015 Review Results". Lego Ideas. March 11, 2016.
  11. ↑ "Congratulations to the Firefly Serenity playset reaching 10,000 supporters! Here's our decision on fit with the LEGO brand.". Lego Cuusoo (archived at the Internet Archive). 2012-05-07. Archived from the original on May 10, 2012.
  12. ↑ "LEGO CUUSOO: The Winchester – Shaun Of The Dead Rejected". smashing-bricks.com. 2012-04-27.
  13. ↑ "Lego Cuusoo Pony Project Canned". equestriadaily.com. 2012-06-04. |first1= missing |last1= in Authors list (help)
  14. ↑ Towell, Justin (December 21, 2012). "Legend of Zelda LEGO rejected at final stage". Games Radar. Retrieved 28 July 2013.
  15. ↑ Courtney, Tim (June 14, 2013). "Results of the Fall 2012 LEGO® Review". The Official LEGO CUUSOO Blog. LEGO CUUSOO. Retrieved 27 July 2013.

External links

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