New York & Company

New York & Company, Inc.
Public
Traded as NYSE: NWY
Industry Retail
Founded 1918
Headquarters 330 West 34th Street
New York, New York
Number of locations
553 (2011)[1]
Key people
Greg Scott, CEO
Products Women's Apparel & Accessories
Revenue $1.14 billion
Website www.nyandcompany.com

New York & Company, Inc., is a wear-to-work retailer for women. New York & Company apparel and accessories are sold through a nationwide network of retail stores, New York & Company Outlet Stores and through its ecommerce site.

NY&C headquarters are in New York City as is the flagship store located on 58th Street and Lexington Avenue. Greg Scott has been the company’s CEO since 2011.

New York & Company was founded in 1918 as Lerner Shops by Samuel A. Lerner and Harold M. Lane in New York City. Samuel Lerner was the uncle of renowned lyricist Alan Jay Lerner. In 1992, the company changed its name to Lerner New York and in 1995 to New York & Company. They have been publicly traded since 2004.

NY&C history

Merchandise, sub-brands and exclusive collections

Soho

This includes leggings, yoga pants, velour, outerwear, tees, knit tops, skirts, sweaters, and pants.

7th Avenue Suiting Collection

includes pants, jackets, dresses, skirts and shorts.

The Crosby Street Suiting Collection

Is no longer available but has been replaced by several other new fits all under the 7th Ave logo

SuperStretch Fabric

Available in Bootcut, Modern fit, Runway fit, Slim fit, Legging fit

Sizing

New York & Company offers petite, average & tall sizing from 00-20.

Eva Mendes

Wear-to-work styles including dresses, pants, skirts, bodysuits, jackets, outerwear and jewelry.

Celebrity partnerships

Numerous celebrities have appeared in marketing initiatives for New York & Company including; Eva Longoria,[3] Brooke Shields,[4] Iman, Cindy Crawford, Eva Jeanbart-Lorenzotti,[5] Maria Menounos, Ellen Pompeo ahd Patrick Dempsey.[6]

References

  1. New York & Company, Inc. Announces First Quarter 2011 Results
  2. "Eva Mendes Gives Peek at New Line, Shares Beauty Tips". http://abcnews.go.com/ (ABC News; Good Morning America). Retrieved 4 April 2014. External link in |website= (help)
  3. Lockwood, Lisa. "New York & Co. Signs Eva Longoria" (08/11/2005). WWD.
  4. "Brooke Shields, Print Ad". http://www.imdb.com. External link in |website= (help)
  5. Miller, Linda. "Eva Jeanbart-Lorenzotti to debut collection at New York & Company". News OK. Retrieved 9 August 2012.
  6. Marsi, Steve. "Ellen Pompeo and Patrick Dempsey For New York & Company: Holiday Style". Retrieved 6 November 2006.

External links

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