New York & Company
 | |
| Public | |
| Traded as | NYSE: NWY |
| Industry | Retail |
| Founded | 1918 |
| Headquarters |
330 West 34th Street New York, New York |
Number of locations | 553 (2011)[1] |
Key people | Greg Scott, CEO |
| Products | Women's Apparel & Accessories |
| Revenue | $1.14 billion |
| Website |
www |
New York & Company, Inc., is a wear-to-work retailer for women. New York & Company apparel and accessories are sold through a nationwide network of retail stores, New York & Company Outlet Stores and through its ecommerce site.
NY&C headquarters are in New York City as is the flagship store located on 58th Street and Lexington Avenue. Greg Scott has been the company’s CEO since 2011.
New York & Company was founded in 1918 as Lerner Shops by Samuel A. Lerner and Harold M. Lane in New York City. Samuel Lerner was the uncle of renowned lyricist Alan Jay Lerner. In 1992, the company changed its name to Lerner New York and in 1995 to New York & Company. They have been publicly traded since 2004.
NY&C history
- 1918 - The Lerner brothers, blouse manufacturers, open the first Lerner Shops store in NYC. 18 more shops opened later that year.
- 1930 – The first West Coast Lerner Shops location opens in Los Angeles, CA.
- 1985 - Limited Brands purchases the company.
- 1992 - The company changes its name to Lerner New York.
- 1995 - The New York & Company brand, one of several labels Lerner New York carries, is introduced.
- 2002 - Lerner New York and New York & Company become an independent company when it’s purchased from Limited Brands.
- 2005 - Flagship store opens in NYC – 58th Street & Lexington Avenue
- 2006 - Ecommerce site nyandcompany.com is launched.
- 2010 – The New York & Company Outlet division is launched.
- 2011 - Greg Scott is appointed CEO.
- 2012 - NY&C Beauty, including fragrance, lip & nail, is launched.
- 2013 – The Eva Mendes Collection,[2] an exclusive collection designed in collaboration with actress Eva Mendes, is launched nationwide.
Merchandise, sub-brands and exclusive collections
Soho
This includes leggings, yoga pants, velour, outerwear, tees, knit tops, skirts, sweaters, and pants.
7th Avenue Suiting Collection
includes pants, jackets, dresses, skirts and shorts.
The Crosby Street Suiting Collection
Is no longer available but has been replaced by several other new fits all under the 7th Ave logo
SuperStretch Fabric
Available in Bootcut, Modern fit, Runway fit, Slim fit, Legging fit
Sizing
New York & Company offers petite, average & tall sizing from 00-20.
Eva Mendes
Wear-to-work styles including dresses, pants, skirts, bodysuits, jackets, outerwear and jewelry.
Celebrity partnerships
Numerous celebrities have appeared in marketing initiatives for New York & Company including; Eva Longoria,[3] Brooke Shields,[4] Iman, Cindy Crawford, Eva Jeanbart-Lorenzotti,[5] Maria Menounos, Ellen Pompeo ahd Patrick Dempsey.[6]
References
- ↑ New York & Company, Inc. Announces First Quarter 2011 Results
- ↑ "Eva Mendes Gives Peek at New Line, Shares Beauty Tips". http://abcnews.go.com/ (ABC News; Good Morning America). Retrieved 4 April 2014. External link in
|website=(help) - ↑ Lockwood, Lisa. "New York & Co. Signs Eva Longoria" (08/11/2005). WWD.
- ↑ "Brooke Shields, Print Ad". http://www.imdb.com. External link in
|website=(help) - ↑ Miller, Linda. "Eva Jeanbart-Lorenzotti to debut collection at New York & Company". News OK. Retrieved 9 August 2012.
- ↑ Marsi, Steve. "Ellen Pompeo and Patrick Dempsey For New York & Company: Holiday Style". Retrieved 6 November 2006.
External links
| ||||||||||