LifeStyles Condoms

LifeStyles Condoms is a brand of condom made by the Australian company Ansell Limited, previously known as Pacific Dunlop Limited.

Advertising and marketing

In 1987 in their advert a woman says: "I'll do a lot for love, but I'm not ready to die for it,", to directly confront the AIDS epidemic.[1]

In 1996, the company began advertising on television in the United States, where broadcasters had previously been unwilling to air the commercials.[2]

In 2008 the company sought to recruit musician Miley Cyrus as an advertising spokesperson.[3]

Product line

References

  1. "Condom Makers Change Approach". New York Times. August 8, 1988. Retrieved 2011-09-27. Nineteen months ago, Ansell-Americas, a maker of health-care products, ushered in a new era in condom marketing with an advertising campaign that was as scary as it was straightforward. I'll do a lot for love, but I'm not ready to die for it, a sober woman said in the ads for the company's Lifestyles condoms. ...
  2. Associated Press (October 18, 1996). "4 TV stations begin running advertisements for condoms". Austin American-Statesman (Austin, Texas). p. D8. Retrieved 12 February 2010.
  3. "Miley Cyrus offered $1 million to be LifeStyles Condoms face". Sunday Times (Perth, Australia). July 29, 2008. Retrieved 12 February 2010.

External links

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