Liliana Gil Valletta

Liliana Gil Valletta
Born Bogota, Colombia
Education MBA
Alma mater Southwestern Adventist University, University of Colorado, The John F. Kennedy School of Government at Harvard University
Occupation Co-founder and managing partner of XL Alliance, Business and politics media contributor for various networks
Spouse(s) Chris Valletta
Website lilianagil.com

Liliana "Lili" Gil Valletta is the co-founder and managing partner of XL Alliance.

Education and career

Originally from Bogota, Colombia, Lilliana Gil immigrated to the United States as a teenager. She attended Southwestern Adventist University, earning a Bachelor’s in Business, as well as an MBA from the University of Colorado.[1] In 2000, she became the youngest female executive at Johnson & Johnson. There she held positions including the company's global marketing services director, co-founder of the company's chapter of the Hispanic Organization for Leadership and Achievement (HOLA), and as head of “Proyecto MAS2”, an initiative to bring increased visibility to the Hispanic segment of the company's customer base.[2][3]

In 2009, Valletta founded XL Alliance with Armando Martin, Manny Fields and Enrique Arbelaez. The company is a cross-channel and cross-cultural marketing and strategy agency and is 100 percent minority owned.[4][5] The company currently has offices in New York, Denver, Los Angeles and Bogota.[6][7]

Media appearances and public speaking

Valletta has appeared in the media to the Hispanic markets, including on FOX News, MSNBC and CNN.[8][9][10][11] She has appeared in Spanish-speaking media for networks including Univision, Telemundo47, Television Dominicana, Telemicro Internacional, Caracol Television and NTN24 Noticias.[12][13][14][15] She is also an independent contributor for the Huffington Post and Fox News Latino.[16][17]

Valletta has hosted the Miss Dominican Republic U.S. pageant, and is the host of the YouTube channel Moments to CultuRise with multicultural news and commentary.[18][19] Valletta has also spoken before organizations and universities.[20][21][22] Valletta has frequently mentioned the idea of the "Brown Elephant" in the room, which represents a Latino market that is currently being ignored, despite the fact that it's growing in size and income.[23]

Awards

In 2008, Valletta was named in PODER Magazine's Top 20 Under 40.[24] In 2009, she was named Business Woman of the Year Award by Latin Pride Awards, an Outstanding Business Woman by the National Association of Professional Women, and received the Latina Leadership Award from the League of United Latin American Citizens (LULAC).[25][26] In 2011, she won a Latino Trendsetter Award.[27] In 2013, she was named one of New York's 25 Top Rising Latinos by Latino Leaders Magazine.[26]

Affiliations

In 2011, Valletta was selected by the World Economic Forum as a Young Global Leader.[28] She is a board member of the Women’s Leadership Board of Harvard’s Kennedy School.[29] She is a member of The Global Diversity and Inclusion Foundation, and a member of the National Society of Hispanic MBAs.[6][30] In 2010 she served as co-chair of St. Jude Children’s Research Hospital's Gala por la Vida NY.[31][32]

Personal life

Valletta resides in New York City and is married to former NFL player Chris Valletta.[24]

References

  1. ↑ Angélica Pérez-Litwin (May 4, 2011). "New Latina: Liliana Gil". New Latina. ELLA LEADERSHIP INSTITUTE. Retrieved 29 October 2013.
  2. ↑ "Alumni | Business Department". Business.site.swau.edu. Retrieved 2013-10-30.
  3. ↑ "LatinVision". LatinVision. Retrieved 2013-10-30.
  4. ↑ admin Visited 25 times , 5 Visits today (2011-11-11). "Meet the Trendsetters: Liliana Gil! | LatinTrends.com. New York Latin Events, Activities & Things To Do". Latintrends.com. Retrieved 2013-10-30.
  5. ↑ "XL Alliance". Multicultural.com. Retrieved 2013-10-30.
  6. 1 2 Laura Rivas (Spring 2012). "CultuRise: Liliana Gil Takes on the Business and Media Stereotypes of Latinos". NSHMBA. NSHMBA. Retrieved 29 October 2013.
  7. ↑ "World Champion and Television Personality Laila Ali Joins Artist & Former Miss Universe Amelia Vega at the Miss Republica Dominicana US� 2011 Pageant". HispanicBusiness.com. 2011-08-19. Retrieved 2013-10-30.
  8. ↑ Hal Boedeker (2013-05-15). "Sean Hannity marks milestone". Orlando Sentinel. Retrieved 2013-10-30.
  9. ↑ "Romney’s ‘diva moment’ at Hispanic forum - Video on NBCNews.com". Video.msnbc.msn.com. 2012-09-24. Retrieved 2013-10-30.
  10. ↑ "How to Make Money from Social Media and Browsing Online | CNN with Lili Gil". YouTube. Retrieved 2013-10-30.
  11. ↑ "Corn on MSNBC: Romney's Super PAC Ski Trip". Mother Jones. Retrieved 2013-10-30.
  12. ↑ "Acceso Total Telemundo47-bellezabandida launch: Hispanic Marketing with Lili Gil". YouTube. 2010-07-13. Retrieved 2013-10-30.
  13. ↑ "TV Special- Latin Pride National Awards (Liliana Gil and Carlos Anaya) on Telemicro- Segmento 4". YouTube. 2009-09-24. Retrieved 2013-10-30.
  14. ↑ "Residente de Manhattan narra en NTN24 cómo se vivió el paso del huracán "Sandy"". YouTube. Retrieved 2013-10-30.
  15. ↑ "Lili Gil". Cencom.org. Retrieved 2013-10-30.
  16. ↑ "Lili Gil: The Future of American Academics and Leadership". Huffingtonpost.com. Retrieved 2013-10-30.
  17. ↑ "Lili Gil - Archive - Fox News Latino". Latino.foxnews.com. Retrieved 2013-11-04.
  18. ↑ "Moments to CultuRise". YouTube. Retrieved 2013-10-30.
  19. ↑ Merit Designs. "Presentan candidatas al certamen Miss República Dominicana 2011". Elnuevodiario.com.do. Retrieved 2013-10-30.
  20. ↑ "Panel: The Role of Technology in Building Brands | Lubin School of Business | Pace University". Pace.edu. Retrieved 2013-10-30.
  21. ↑ "LatinVision". LatinVision. Retrieved 2013-10-30.
  22. ↑ "Network News Websites: Reaching Niche Audiences". Cencom.org. 2011-03-01. Retrieved 2013-10-30.
  23. ↑ "Five Reasons Why Upscale Latinos Represent the Next Market Boom | Fox News Latino". Latino.foxnews.com. 2013-06-11. Retrieved 2013-10-30.
  24. 1 2 "Speaker Bios - 16th Annual Harvard Latino Law, Policy and Business Conference". Latinoconferenceatharvard.com. Retrieved 2013-10-30.
  25. ↑ "Lili Gil". Huffingtonpost.com. Retrieved 2013-10-30.
  26. 1 2 "Liliana Gil Valletta | World Economic Forum - Liliana Gil Valletta". Weforum.org. Retrieved 2013-10-30.
  27. ↑ "2011 Trendsetters | Latino Trendsetter Awards". Latinotrendsetter.com. Retrieved 2013-10-30.
  28. ↑ "List of 2011 Young Global Leaders Honourees" (PDF). World Economic Forum. March 9, 2011. Retrieved 29 October 2013.
  29. ↑ "Harvard Kennedy School - Women and Public Policy Program :: Women's Leadership Board :: Member Directory". Hks.harvard.edu. 1967-05-01. Retrieved 2013-10-30.
  30. ↑ "Liliana Gil". Globaldif.org. Retrieved 2013-10-30.
  31. ↑ "Liliana Gil". La Cosmopolatina. Retrieved 2013-10-30.
  32. ↑ "4th annual St. Jude Gala por la Vida". Stjude.org. 2013-05-09. Retrieved 2013-10-30.

External links

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