Lion's Choice
 | |
| Corporation | |
| Industry | Restaurants |
| Founded | 1967 |
| Headquarters | Saint Louis, Missouri, USA |
Area served | USA |
Key people |
Mark Disper, CEO Linda Stille, CFO Joe Buttice, Director of Marketing |
| Products |
Fast casual restaurants, including: Roast beef · sandwiches |
| Slogan | Famous Roast Beef Sandwiches |
| Website | www.lionschoice.com |
Lion's Choice is a Saint Louis-based fast casual restaurant chain specializing in roast beef sandwiches. The company is owned by a small St. Louis-based private equity firm. The first store opened in Ballwin, Missouri in 1967, under the name Brittany Beef, for a short while, and then Red Lion Beef House. There are 23 locations in Missouri, all of which are in or near Greater Saint Louis. [1]
Lion's Choice's marketing specialization is serving "lean beef that is slow-roasted in the restaurant and is sliced fresh for each sandwich ordered."[2]
Valley Beef, Choice Foods LLC and Lionhearts Inc are all franchisees of Lion's Choice.
The restaurant has sponsored a number of charities and teams, such as Shamrocks Against Dystrophy,[3] the St. Louis County Library Reading Club,[4] the MS 150 Bike Tour,[5] and Trailnet.[6] It was the Missouri state winner for the National Restaurant Association's Restaurant Neighbor Award in 2006.[7] and was named Best Fast Food by the Riverfront Times.[8]
Because of its specialization in roast beef, Arby's is considered Lion's Choice's direct competition. The company has developed a cult-like following from some customers in the St. Louis market. Since the purchase of the chain by a small private-equity firm from the original founders, it has been involved in much litigation with its largest franchisee that has been reported by the St. Louis media.
References
- ↑ Locations
- ↑ "Lion's Choice Opens Its First Franchise inCantera; Quick-Serve Restaurant in Cantera Meets...". Business Wire. 2000-06-21. Retrieved 2008-11-29.
- ↑ "Lion's Choice Presents Check To Morgan Fritz, MDA's 2005 National Goodwill Ambassador". Lion's Choice. 2006. Retrieved 2008-11-29.
- ↑ "Lion's Choice Supports St. Louis County Library Reading Club". Lion's Choice. 2006. Retrieved 2008-11-29.
- ↑ "Team Lion's Choice Ready for 2006 MS 150 Bike Tour". Lion's Choice. 2006. Retrieved 2008-11-29.
- ↑ "Lion's Choice Sponsors Trailnet in 2007". Lion's Choice. 2006. Retrieved 2008-11-29.
- ↑ "Lion's Choice Restaurant Corporation Selected as Missouri State Winner for the National Restaurant Association's 2006 Restaurant Neighbor Award". Lion's Choice. 2006. Retrieved 2008-11-29.
- ↑ "Best Fast Food". Riverfront Times. 2008. Retrieved 2008-11-29.