List of Hudson's Bay Company brands

The Hudson's Bay Company, like most large retail and grocery chains, offers store brands, commonly referred to as "generic brands," which are lower cost alternatives to name brand products. The company has numerous store brands, each catering to a different consumer need or desire. Many products offered under the company's brands are private label products, which can be found in many different categories at most of the company's family of stores (The Bay, Home Outfitters, Designer Depot, and Fields). This is a list of the Hudson's Bay Company's brands.

In order to differentiate the company's stores from other retailers, in 2002 HBC signed a deal with Federated Department Stores' Federated Merchandising Group (FMG) division in which FMG would supply private brand merchandise to The Bay stores. Due to this deal some of the company's brands are actually FMG store brands that are found in Macy's stores in the United States but are sold exclusively at HBC stores in Canada. All of these brands are only sold in the company's The Bay stores, except for Très You, which is sold at Zellers.

Brands sold in Hudson's Bay Company stores

Softlines

• Alfani is a name used for moderate price point men's and women's apparel and accessories and is found in The Bay stores. This brand is a store brand of FMG.
• Allison Daley is a name used for opening moderate price point women's wear and is sold in The Bay stores.
• Black|Brown 1826 is the company's private label sold exclusively at the Bay and Lord & Taylor stores.
• Bundle of Joy is a name used for opening moderate price point infant's wear and is sold in The Bay stores.
• Carroll Reed is a name used for budget price point women's wear and is found in Zellers stores.
• Cherokee is a brand name used for opening moderate price point men's women's and kid's apparel. While not a private label, it is exclusively sold at Zellers stores in Canada.
• Expression is a name used for moderate price point women's accessories and is found in The Bay stores.
• fair set is a name used for opening moderate price point women's accessories and is sold in The Bay stores.
• first impressions is a name used for moderate price point kids' wear and is found in The Bay stores. This brand is a store brand of FMG.
• greendog is a name used for moderate price point kids' wear and is sold in The Bay stores. This brand is a store brand of FMG.
• Hunt Club is a name used for budget price point men's wear and is found in Zellers and Fields stores.
• Hudson North is a name used for men's fashions and is found in The Bay stores.
• INC is a name used for moderate better price point men's and women's apparel and is sold in The Bay stores. This brand is a store brand of FMG.
• Mantles is a moderate price point name sold at The Bay. Previously used for a variety of categories, starting in 2006 the brand is focused on men's wear.
• Outline is a moderate price point name found at The Bay. Previously used for a variety of categories, starting in 2006 the brand is focused on men's wear.
• Request is a name used for opening moderate price point men's, women's, and kids' apparel and is sold in Zellers and in Bay stores.
• Sentiments is a name used for opening moderate lingerie fashions and is found in Zellers stores.
• Sportek is a name used for opening moderate and moderate price point apparel and sporting goods and is sold in The Bay, Zellers, and Fields stores.
• Stuff by Hilary Duff is a name used for opening moderate price point fashions for preteens and is sold in The Bay and Zellers stores. While not a private label, it is exclusively sold at Zellers stores in Canada (in the United States it's sold in Target stores).
• Togo is an opening moderate to moderate price point name sold at The Bay. Previously used for a variety of clothing, in 2007 the brand was discontinued.
• Transitions is a name used for opening moderate maternity fashions and is sold in Zellers and The Bay stores.
• Très You is a name used for opening moderate price point women's and men's wear and is sold in Zellers stores. This brand is a store brand of FMG.
• Vibrations is a name used for opening moderate price point kids' wear and is sold in The Bay stores.

Hardlines

• Alfred Sung Home is a name used for opening moderate price point home décor products and is sold in Zellers stores.
• Beaumark is a name used for moderately priced kitchen products and appliances and is sold in The Bay, Zellers, and Home Outfitters stores.
• Fitness Club is a name used for opening moderate and moderately priced personal and major fitness equipment and is sold in The Bay and Zellers stores.
• GlucksteinHome is a name used for moderately priced home décor products and is sold in The Bay, and Home Outfitters stores.
• Homestyles is a name used for opening moderate price point home décor products and furniture and is sold in Zellers stores.
• House&Home is a name used for moderately priced home décor products and is sold in The Bay, Zellers, and Home Outfitters stores.
• MarketSquare is a name used for opening moderate price point home fashions for bed, bath, kitchen, and dining rooms, and is sold in The Bay and Zellers stores.
• Misakai is a name used for budget priced home entertainment electronics and is sold in Zellers stores.
• Tools of the Trade is a name used for moderately priced kitchenware and is sold in The Bay stores. This brand is a store brand of Federated Merchandising Group.
• Truly is a name used for moderate price point items in various departments including grocery, health and beauty, pharmacy and electronics. Truly is found in Zellers and Fields stores.
• Victory Garden is a name used for opening moderate price point patio furniture, patio décor, garden tools, and accessories and is sold in The Bay, Zellers, and Home Outfitters stores.
• Work Centre is a name used for budget to opening moderate price point tools, accessories, workwear, and work boots and is found in Zellers stores.

See also

• HBC Brands