List of Hudson's Bay Company brands

The Hudson's Bay Company, like most large retail and grocery chains, offers store brands, commonly referred to as "generic brands," which are lower cost alternatives to name brand products. The company has numerous store brands, each catering to a different consumer need or desire. Many products offered under the company's brands are private label products, which can be found in many different categories at most of the company's family of stores (The Bay, Home Outfitters, Designer Depot, and Fields). This is a list of the Hudson's Bay Company's brands.

In order to differentiate the company's stores from other retailers, in 2002 HBC signed a deal with Federated Department Stores' Federated Merchandising Group (FMG) division in which FMG would supply private brand merchandise to The Bay stores. Due to this deal some of the company's brands are actually FMG store brands that are found in Macy's stores in the United States but are sold exclusively at HBC stores in Canada. All of these brands are only sold in the company's The Bay stores, except for Très You, which is sold at Zellers.

Brands sold in Hudson's Bay Company stores

Softlines

Hardlines

See also

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