&TV
| &TV | |
|---|---|
 Channel's logo | |
| Launched | 2 March 2015[1][2] |
| Owned by | Zee Entertainment Enterprises[3] |
| Audience share |
UK: 37% (July 2015, BARC) |
| Slogan | WE ARE ONE |
| Country | India |
| Language | Hindi |
| Headquarters | Mumbai |
| Sister channel(s) |
&Pictures (For full list see list of channels owned by ZEEL) |
| Website |
www |
Availability | |
| Terrestrial | |
| DVB-T2 (India) | Check local frequencies |
| Satellite | |
| Airtel Digital TV (India) |
Channel 114 (SD) Channel 115 (HD) |
| Dish TV (India) |
Channel 107 (SD) Channel 3 (HD) |
| Sky (UK & Ireland) |
Channel 795 (SD/HD) Channel 853 (SD) |
| Tata Sky (India) |
Channel 116 (SD) Channel 115 (HD) |
| Videocon d2h (India) | Channel 115 (SD) |
| Reliance Digital TV (India) | Channel 215 (SD) |
| Cable | |
| Sim TV (Nepal) | Channel 207 (SD) |
| Starhub TV (Singapore) | Channel 165 |
&TV (And TV) is a Hindi language entertainment channel owned by Zee Entertainment Enterprises. It started broadcasting from March 2, 2015. A GEC from ZEEL group from its "&" bouquet.[4]
High Octane Launch
&TV was launched with a good advertising strategy and proper distribution to all cable operatore/MSO and DTH players.
The shows offered by the new GEC was well researched keeping in mind of providing different content to the masses which other channels don't offer.
Social Media, Outdoor Media and regular promos were run on all sister channels of the ZEE network.
The channel received great response from advertisers who promoted their brands by Presenting Sponsors and Powered by sponsors to almost all shows of the channel.
Success
The channel's efforts paid off. The channel garnered 90,612 GVTs from only five and a half days of its telecast. It overshadowed the success Colors TV got when it was launched in 2008 which clocked around 81,000 GVTs.
Their main reason for success was a good mix of shows. Where Gangaa spoke about a young child widow, Begusarai was a story set in the village of Bihar which shows a society where money has more value than man, historical serial Razia Sultan was a story of the India's lone women emperor, a treat of comedy was given by Bhabi Ji Ghar Par Hai!. Three non fiction reality shows offered by the channel was India Poochega Sabse Shaana Kaun (hosted by King Khan), Killer Karaoke and Tujhse Naaraz Nahi Zindagi.
Programming
References
- ↑ SRK's new show to go live with &TV March 2. ABP News. January 20, 2015. Accessed 2015-01-28. Archived 2015-03-25.
- ↑ &TV to go on air on March 2. Bestmediainfo Portal. January 27, 2015
- ↑ ZEE Entertainment launches new Hindi General Entertainment Channel ‘&TV’. Times of India. January 22, 2015.
- ↑ &TV success story in first year of its launch --- http://awordtotheworld.com/tv-more-than-what-wiki-says-about-tv
See also
List of Hindi language television channels