Liu·Jo
| Industry | Consumer Goods |
|---|---|
| Founded | 1995 |
| Headquarters | Carpi (Modena), Italy |
Key people | Marco Marchi, Vannis Marchi |
| Products | Clothing, watches, jewelry, Shoes |
| Website | liujo.it |
Liu Jo S.p.A. (stylized as LIU•JO) is an Italian fashion company founded by Marchi brothers in 1995 in Carpi (Modena), Italy.
History
Liu Jo was born as a small textile industry, and developed during the mid-1990s into a major Italian brand of pret-a-porter fashion.
The company has now 130 boutiques in Italy and 110 stores worldwide in Europe and Asia where the brand is distributed by the Liu Jo Asia Pacific company.
In the next five years Liu Jo expanded its productions and brand portfolio launching an Accessories collection, a Luxury collection of jewels and watches, a Baby collection for little girls, an Underwear and Beachwear collection as well as Homewear. Since 2008 Liu Jo has its own Shoes collection.
The Spring-summer 2011 collection advertising campaign features model Kate Moss
In 2012 Liujo opened a 350 square meters Flagship store in Milan. The shop has been realised by the italian contract company L&S group.
In 2013 Liu Jo signed a licensure agreement with Marchon eyewear to manufacture eyewear.
The Fall-winter 2014 collection advertising campaign features model Dree Hemingway
Bottom Up Collection
A range of denim models designed to boost femininity, reshaping the forms at the level of the pelvis through technical solutions. This collection has been launched thanks to a television advertisement campaign made to catch viewers attention through an innovative and ironic style.
Brands
- Liu Jo
- Liu Jo - Bottom Up Collection
- Liu Jeans
- Liu Jo Accessories
- Liu Jo Shoes
- Liu Jo Home
- Liu Jo Luxury
- Liu Jo Junior Baby Honey
- Liu Jo Underwear
- Liu Jo Beachwear
- Liu Jo Sport
- Rebel Queen
- Les Plumes