Livery

Yeoman of the Guard wearing tunics in the Royal Livery colours of scarlet and black processing to St George's Chapel, Windsor for the annual service of the Order of the Garter in 2006.

A livery /ˈlɪvəri/ is a uniform, insignia or symbol adorning, in a non-military context, a person, an object or a vehicle that denotes a relationship between the wearer of the livery and an individual or corporate body. Often, elements of the heraldry relating to the individual or corporate body feature in the livery. Alternatively, some kind of a personal emblem or badge, or a distinctive colour, is featured.

The word itself derives from the French livrée, meaning dispensed, handed over. Most often it would indicate that the wearer of the livery was a servant, dependant, follower or friend of the owner of the livery, or, in the case of objects, that the object belonged to them.

In the late medieval phenomenon of bastard feudalism, livery badges worn by the "retainers" of great lords, sometimes in effect private armies, became a great political concern in England.

Etymology

In the 14th century, "livery" referred to an allowance of any kind, but especially clothes provided to servants and members of the household. Such things might be kept in a "livery cupboard".

During the 14th century, specific colours denoting a great person began to be used for both his soldiers and his civilian followers (often the two overlapped considerably), and the modern sense of the term began to form. Usually two different colours were used together (and often with a device or badge sewn on), but the ways in which they were combined varied with rank. Often the colours used were different each year. As well as embroidered badges, metal ones were sewn on to clothing, or hung on neck-chains or (by far the most prestigious) livery collars. From the 16th century onwards, only the lower-status followers tended to receive clothes in livery colours (whilst the higher status ones received cash) and the term "servant", previously much wider, also began to be restricted to describing the same people. Municipalities and corporations copied the behaviour of the great households.^[1]

The term is also used to describe badges, buttons^[2][3] and grander pieces of jewellery containing the heraldic signs of an individual, which were given by that person to friends, followers and distinguished visitors, as well as (in more modest forms) servants. The grandest of these is the livery collar. William, Lord Hastings the favourite of King Edward IV of England had a "Coller of gold of K. Edward's lyverys" valued at the enormous sum of £40 in an inventory of 1489. This would have been similar to the collars worn by Hastings' sister and her husband Sir John Donne in the Donne Triptych by Hans Memling (described in Sir John Donne).^[4] Lords gave their servants lead or pewter badges to sew onto their clothes.^[5] In the 15th century European royalty sometimes distributed uniform suits of clothes to courtiers, as the House of Fugger, the leading bankers, did to all employees.^[6]

Footman c.1780 in braided livery.

This practice later contracted to the provision of standardized clothing to male servants, often in a colour-scheme distinctive to a particular family. The term most notably referred to the embroidered coats, waistcoats, knee breeches and stockings in 18th-century style, worn by footmen on formal occasions in grand houses. Plainer clothing in dark colours and without braiding was worn by footmen, chauffeurs and other employees for ordinary duties. For reasons of economy the employment of such servants, and their expensive dress, died out after World War I except in royal households.^[7]

Livery at European courts

State livery at the Dutch court

The Belgian court.

Most European royal courts still use their impressive state liveries on formal occasions. These are generally in traditional national colours, and are based on 18th century clothing with fine gold embroidery. Only male royal servants normally wear livery. Knee breeches are worn, normally with white silk stockings; one exception being the Spanish court which prescribes red.^[8]

United Kingdom

At the British royal court pages, footmen, coachmen and other attendants still wear red state livery on formal occasions.^[9] The state livery worn by coachmen includes foils. The scarlet coats are handmade, and embroidered in gold braid with the royal cypher of the Queen. Gold buttons and other trimmings are of designs and patterns which date from the 18th century. Unlike the tailor-made uniform clothing issued to full-time royal staff, the seldom-worn full-state dress reserved for court pages is not bespoke. The usual practice is to select pages whose height fits the existing old ceremonial coats.^[10]

Belgium

At the Belgian court liveries in traditional colours are still used at state occasions. The coats are red, and have black cuffs with golden lace. Royal cyphers are embroidered on the shoulders. The breeches are of yellow fabric. The semi-state livery worn for less formal occasions has black breeches.^[11]

The Netherlands

At the Dutch court the full state livery is blue (nassaublauw). The breeches are yellow, and cuffs are red.

Sue one's livery

The phrase "to sue one's livery" refers to the formal recognition of a noble's majority, in exchange of payment, for conferring the powers attached to his title, and thereby freeing him from dependence as a ward.^[12]

Modern usage

New York City taxi cabs in mandated yellow taxi cab livery.

Transilien rolling stock livery in Paris, design by the French agency RCP Design Global

From this core meaning, multiple extended or specialist meanings have derived. Examples include:

• A livery company is the name used for a guild in the City of London; members of the company were allowed to dress their servants in the distinctive uniform of their trade, and the company's charters enabled them to prevent others from embarking upon the trades within the company's jurisdiction.
• Following on from the decoration of horse-drawn carriages, a livery is the common design and paint scheme a company will use on its vehicles, often using specific colors and logo placement. In this sense, the term is applied to railway locomotives and rolling stock, ships, aircraft, and road vehicles. For example, United Parcel Service has trucks with a well-known brown livery. Another example is the British Airways ethnic liveries. The term has become extended to the logos, colors and other distinctive styles of companies in general. See also trade dress.
• "Vehicle Livery" can be used to promote a brand or for unrelated advertising compared to the goods contained in the vehicle. This can enable companies to become iconic as a result of their livery. An example is Eddie Stobart trucks which have a deal with Corgi to sell replicas of their trucks with livery.^[13] The practice is very common with few brands not taking advantage of putting livery on their fleet.^[14]
• A livery is the specific paint scheme and sticker design used in motorsport, on vehicles, in order to attract sponsorship and to advertise sponsors. See Formula One sponsorship liveries.
• Aircraft livery is also the term describing the paint scheme of an aircraft. Most airlines have a standard paint scheme for their aircraft fleet, usually prominently displaying the airline logo or name. From time to time special liveries are introduced, for example prior to big events.
• A "livery vehicle" remains a legal term of art in the U.S. and Canada for a vehicle for hire, such as a taxicab or chauffeured limousine, but excluding a rented vehicle driven by the renter. In some jurisdictions a "livery vehicle" covers vehicles that carry up to fifteen passengers, but not more, thus including a jitney but excluding an omnibus or motorcoach. This usage stems from the hackney cabs or coaches that could be provided by a livery stable. By extension, there are boat livery companies for the hire of watercraft. Canada has many businesses offering canoe livery.
• A livery stable (from 1705, derived from the obsolete sense of "provender for horses" found in the mid-15th century)^[15] looks after the care, feeding, stabling, etc., of horses for pay.

Historical military usage

The livery of Garde du Corps, 4th company, in 1786.

The term "livery" is now rarely applied in a military context, so it would be unusual for it to refer to a military uniform or the painting design of a military vehicle. The modern military equivalent for "livery" is the term "standard issue", which is used when referring to the colors and regulations required in respect of any military clothing or equipment.

Early uniforms were however regarded as a form of livery ("the King's coat") in the late 17th and early 18th centuries. During this period, officers of the French Garde du Corps (the Royal Bodyguard) petitioned successfully that they not be required to wear uniform while on duty at Versailles, since this livery suggested that they were servants rather than aristocrats.

References

1. Françoise Piponnier and Perrine Mane; Dress in the Middle Ages; pp. 133-5, Yale UP, 1997; ISBN 0-300-06906-5.
2. Tin-glazed earthenware livery-button, ca 1651, Victoria & Albert museum jewellery collection
3. Close, Lesley (2009). "Button gallery: livery". Hammond Turner & Sons Birmingham button makers. Hammond Turner & Sons. Retrieved 18 March 2010.
4. National Gallery Catalogues: The Fifteenth Century Netherlandish Paintings by Lorne Campbell, 1998, ISBN 1-85709-171-X - Hastings' collar p389 n88
5. Jonathan Alexander & Paul Binski (eds), Age of Chivalry, Art in Plantagenet England, 1200-1400, Royal Academy/Weidenfeld & Nicholson, London 1987, Cat 448; see also Steane, John, The Archaeology of the Medieval English Monarchy, Routledge, 1999, ISBN 0-415-19788-0, ISBN 978-0-415-19788-5
6. Georges Duby ed., A History of Private Life, Vol 2 Revelations of the Medieval World, 1988 (English translation), p. 578, Belknap Press, Harvard University
7. "Except at public functions, the last time I saw a footman in livery was in 1921": George Orwell writing in the Tribune of 3 March 1944
8. http://www.panoramio.com/photo/44560628
9. http://www.gettyimages.be/detail/nieuwsfoto's/coachmen-in-state-livery-by-the-glass-coach-at-the-royal-nieuwsfotos/52102582
10. http://www.permanentstyle.co.uk/2011/01/livery-at-henry-poole.html
11. http://www.mariaassumptalyceum.be/in_de_kijker/Herfstconcert/9.jpg
12. Alan H. Nelson, Monstrous Adversary: The Life of Edward de Vere, 17th Earl of Oxford, Liverpool University Press, 2003 p.71
13. CORGI Eddie Stobart Curtainside Truck. Image of die-cast, 1:64 scale model of Stobart including authentic livery.
14. Examples of the diverse range of vehicle livery
15. Harper, Douglas. "livery". Online Etymology Dictionary. Retrieved 2015-01-03.