Lizanne Falsetto

Lizanne Falsetto
Lizanne Falsetto
Residence Los Angeles, California
Ethnicity Italian American
Citizenship United States
Occupation Board Member of TSG Consumer Partners
Employer TSG Consumer Partners
Successor Michele Kessler
Awards Indian Telly Awards National Association of Women Business Owners

Lizanne Falsetto is an American business entrepreneur, wellness expert, model, and public speaker.[1] Falsetto is the founder and former CEO of thinkThin,[2] a natural food and nutrition bar company based in Los Angeles.

Early life and career

Falsetto was born in Seattle, WA to an Italian family. After graduating from John F. Kennedy Catholic High School in Burien, Washington she was offered a full college basketball scholarship but chose instead to pursue a career as a fashion model. Falsetto became successful in international runway and print modeling, working for Ralph Lauren, Donna Karan, and Giorgio Armani throughout the 1990s.[3][4]

Career

Falsetto, who is gluten intolerant, developed snack and meal-replacement recipes that became popular among fashion models. In 1999, she launched thinkProducts to bring high protein, high fiber and low carb and low sugar bars to market.

In 2012, sales of thinkProducts, particularly thinkThin, grew by 50% in the meal-replacement bar category, outselling weight loss market competitors Slim Fast in the meal-replacement bar category.[5] That same year, Forbes estimated that the brand exceeded more than $70 million in revenue.[6] Falsetto played an active role on the Board of Directors for thinkProducts under TSG Consumer Partners, LLC.[7]

In November 2015, Falsetto and TSG announced the sale of thinkThin to global performance nutrition and ingredients group Glanbia plc for $217 million.

Honors and awards

Falsetto is a three-time Telly Award winner for producing and directing in the Best Documentary and Short Film category for films on female entrepreneurship, wellness, and nutrition.[8] Falsetto was recognized with a Leadership Award from the National Association of Women Business Owners and the award of Entrepreneur of the Year for 2014 from Entrepreneur Magazine.

Falsetto raised $350,000.00 for women's cancer research and the Susan G. Komen for the Cure foundation and hosted 2014 and 2015 benefits for Whole Planet Foundation micro-lending programs for women in developing countries.[8]

Falsetto is a member of the Young Presidents' Organization, the World Presidents' Organization, and a founding member of the YPO/WPO Health & Wellness Group a global network dedicated to teaching CEOs best practices in healthy living.[9][10]

Media personality

Falsetto became an active public speaker in 2014, discussing her professional journey, the role of intuition in business, and female executive leadership. She launched Think Like a Woman, LLC.

Falsetto is the co-host of a weekly radio series on SIRIUS XM Radio, titled, Business Rock Stars Women. The program features female CEOs and entrepreneurs who cover topics ranging from financing, marketing, scaling, and networking for women.[11]

References

  1. ↑ Weiss, Lori. "Former Model Turns Her Need For "On The Go" Food Into A 70 Million Dollar Empire". Huffington Post. HuffingtonPost. Retrieved 29 July 2015.
  2. ↑ Casserly, Meghan (2013-01-24). "To Sell Skinny, ThinkThin's Model Founder Gambles On Good-For-You Candy". FORBES. Retrieved 28 July 2015.
  3. ↑ Fontana, Christine (January 2, 2015). "Lizanne Falsetto: No Holds Barred". Living New Orleans Magazine. Living New Orleans. Retrieved 29 July 2015.
  4. ↑ Zepps, Josh. "C-SUITE: ThinkThin CEO Lizanne Falsetto". Huffington Post Live. HuffingtonPost. Retrieved 29 July 2015.
  5. ↑ Schultz, E.J. "Former Fashion Model Takes on Snack Titans With thinkThin Bar". AdAge.com. Crain Communications. Retrieved 29 July 2015.
  6. ↑ Casserly, Meghan. "To Sell Skinny, ThinkThin's Model Founder Gambles On Good-For-You Candy". FORBES. FORBES. Retrieved 29 July 2015.
  7. ↑ "Kessler Appointed thinkThin CEO, Will Expand Business". Candy & Snack Today. National Confectioners Association. Retrieved 29 July 2015.
  8. 1 2 Zarczynski, Andrea. "Lizanne Falsetto: Empowering Female Entrepreneurs". C-Suite Quarterly. C-Suite Quarterly. Retrieved 29 July 2015.
  9. ↑ Falsetto, Lizanne. "Philanthropy". Lizanne Falsetto. Lizanne Falsetto.
  10. ↑ "Lizanne Falsetto Founded ThinkThin Products And Sold It For $200 Million. Now What?". Forbes. Retrieved 2016-02-08.
  11. ↑ Lizanne, Falsetto. "Hosts Lizanne Falsetto and Ken Rutkowski interview CEO Deanna Kangas of Strategic Growth Consulting.". Lizanne Falsetto. Lizanne Falsetto. Retrieved 29 July 2015.
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