Lotus Foods

Lotus Foods
Private
Genre Natural foods; Heirloom rice; SRI Rice
Founded 1995
Founder Ken Lee; Caryl Levine
Headquarters Richmond, U.S.
Slogan Rice is Life®
Website lotusfoods.com

Lotus Foods is a Richmond, California, based company that focuses on importing handcrafted rice from small family farms to the United States. The company was founded in 1995 by Caryl Levine and Kenneth Lee. Their first and most popular product is Forbidden Rice.

History

The company was founded in 1995 by Caryl Levine and Kenneth Lee, two years after they took a marketing research trip to China where they were served a bowl of black rice, something they never heard about before.[1][2]

Products

Since their formation in 1995 the company has added about 12 different kinds of heirloom rice from locations such as China, Bhutan, Bangladesh, Cambodia, Indonesia, and Madagascar to their product line. They also offer Forbidden Rice Flour[3] as well as Kaipen a Laotian snack made of algae and sesame seeds.

Forbidden Rice

Forbidden Rice is Lotus Foods' trademarked name for a strain of Chinese black rice (Chinese: 黑米; pinyin: hēi mǐ) which is considered to be both food and medicine in China.[4] Forbidden Rice has a dark purple color because it is rich in anthocyanins and antioxidants.

Awards and recognition

Lotus Foods has won multiple awards for their products as well as for their involvement in SRI rice.[5] In 2008 they were invited as panelists to discuss Food Security and Poverty at the Clinton Global Initiative alongside Madeleine Albright and representatives for the Bill & Melinda Gates Foundation.[6][7] In 2009 they were awarded Nutrition Business Journal's Environment and Sustainability Award for their SRI related work done in conjunction with Cornell University's SRI Global Marketing Partnership.[8] Lotus Foods' Forbidden Rice won the prestigious National Association for the Specialty Food Trade awards for "Outstanding Product Line" and "Outstanding Food Service Product".

References

  1. ↑ http://www.lotusfoods.com/FarmersTerroir/OurMission.aspx
  2. ↑ El Cerrito Focus "For the Love of Rice".
  3. ↑ NY Times Fabricant, Florence (2001-01-10). "Rice Flour: A Versatile Rainbow". The New York Times. Retrieved 2010-05-11.
  4. ↑ "Black Forbidden Rice". http://www.cooksinfo.com/black-forbidden-rice. External link in |website= (help);
  5. ↑ Lotus Foods "Awards & Recognition".
  6. ↑ Clinton Global Initiative "Poverty Alleviation: Food Security and Poverty".
  7. ↑ Video of Clinton Global Initiative Panel "Poverty Alleviation: Food Security and Poverty".
  8. ↑ Nutrition Business Journal "2009 Environment and Sustainability Award: Lotus Foods".
This article is issued from Wikipedia - version of the Monday, January 25, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.