Louder (Parade song)

"Louder"
Single by Parade
from the album Parade
Released 7 March 2011 (2011-03-07)
Format Digital Download, CD
Recorded 2010
Genre Dance-pop
Length 3:32
Label Asylum
Writer(s) Alan Sampson, Kuk Harrell, George Hannides, Anthony Hannides
Producer(s) The Fairground
Parade singles chronology
"Louder"
(2011)		 "Perfume" (2011)

"Louder" is the debut single by British girlband Parade, which was released on 13 March 2011. It debuted at number ten in the UK Singles Chart, It also peaked forty-one in Ireland. The music video was filmed in an old house, with a girly house party, which went on in to the street with fireworks, it was directed by Emli Nava. The song was used in a Rimmel make up advert.

Critical Reception

The song received mixed to positive reviews from the music critics. Lewis Corner of Digital Spy said about Louder: 'A winning mix of insistent beats, pinches of piano and choppy synths, all topped off with a nursery rhyme-style chant of "Turn it up boy, boy, turn it up boy…", 'Louder' bubbles with modern pop fun, but does it offer anything we haven't heard before? Put it this way - The Saturdays needn't worry about eBaying off their Mulberry handbags just yet.' He awarded the song three stars.[1]

Music Video

The music video shows the members of Parade having fun at a girly house party, and in the end they take the party to the streets where they are accompanied by some fireworks.[2] The video was directed by Emil Nava.

Live Performances

While Parade are touring, Louder was part of a set list of songs including a cover of Cee Lo Green's Forget You, a song called Rollercoaster, and an original acoustic song called Rokstar performed by the group, as well as their song Perfume, which has been confirmed as their second single.

Their first T.V. performance of Louder was on the National Lottery. Their second major T.V. performance was at the launch of the Nintendo 3DS alongside other performers including Russell Kane and Plan B.

The group debuted the track while there were supporting a number of celebrities including Alexandra Burke, Shakira, Ellie Goulding and Shayne Ward

Track listing

iTunes EP Tracklist:[3]

  1. Louder (2:53)
  2. Louder (Wideboys Cut Up Remix Edit) (3:24)
  3. Louder (Wideboys Remix) (6:54)
  4. Louder (Steve Smart & Westfunk Remix) (5:24)

Charts

Chart (2011) Peak
position
UK Singles (Official Charts Company)[4] 10
Scotland (Official Charts Company)[5] 7
Irish Singles Chart 41

Release History

Region Date Format
Ireland 7 March 2011 Digital Download
United Kingdom 13 March 2011 Digital Download, CD

References

  1. ↑ http://www.digitalspy.co.uk/music/singlesreviews/a305745/parade-louder.html
  2. ↑ http://www.directlyrics.com/parade--louder-music-video-news.html
  3. ↑ https://itunes.apple.com/gb/album/louder/id418354349
  4. ↑ "Archive Chart: 2011-03-26" UK Singles Chart.
  5. ↑ "Archive Chart: 2011-03-26". Scottish Singles Top 40.


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