Lovehoney

Lovehoney is a British business that sells sex toys, lingerie and erotic gifts on the Internet. Their tagline is “the sexual happiness people”. In 2014 the company was the focus of a television show entitled Frisky Business, which looked at their day to day operations.[1]

Background

Lovehoney was founded in Bath, Somerset in 2002 by Richard Longhurst (former editor of .net magazine and PC Format) and Neal Slateford (former member of DNA). The company employs 180 people in the area, and is an official UK distributor of Durex products.

In 2009–10 Lovehoney had a turnover of £10.4 million and profits of £1.5 million[2] In 2010-11 it had a turnover of £13.4 million, and in 2011-12 it had a turnover of £16 million.

Retail

Lovehoney has over 400 own brand products, including the Lovehoney Sqweel Oral Sex Simulator (the first winner of Lovehoney's Design A Sex Toy competition). Sub-brands owned by Lovehoney include BASIC Sex Toys, Bondage Boutique, Death By Orgasm, Pin Ups, Shag Factory, Swoon, VibraExciter and a range of sex toys developed with Tracey Cox.

Lovehoney Ltd holds the official license to design, manufacture and sell adult pleasure products based on the Fifty Shades of Grey trilogy by E. L. James. This includes the Fifty Shades of Grey Official Pleasure Collection and Fifty Shades of Grey Sensual Care Collection. Lovehoney also hold the official license to design, manufacture and sell adult pleasure products inspired by Bettie Page.

History

Awards

Notes and references

  1. ↑ "Frozen vibrators and gold-plated sex toys – the UK's naughtiest office hits our screens". Western Daily Press. Retrieved 19 October 2014.
  2. 1 2 "Another good year for Lovehoney". The Bath Chronicle. The Bath Chronicle. 10 March 2011. Retrieved 16 March 2011.
  3. ↑ "More Sex Please, We're British". Channel 4. Channel 4. 28 April 2012. Retrieved 28 April 2012.
  4. ↑ "Rise in demand boosts Lovehoney". Insider Media. Insider Media. 7 January 2013. Retrieved 7 January 2013.
  5. ↑ 'Happy Talk' Lovehoney's Ground-Breaking TV Ad Campaign, retrieved 2015-11-18
  6. ↑ Goldfingle, Gemma. "Lovehoney to turn on viewers with new TV series Frisky Business". RetailWeek. EMAP Publishing Limited. Retrieved 11 November 2015.
  7. ↑ Organised by the DTI and InterForum, an organisation that helps British businesses trade electronically.
  8. ↑ "2004 Regional Winners". The 2005 E-commerce Awards. Interforum. 2005. Retrieved 21 February 2008.
  9. ↑ "2010 AVN 'O' Award Winners". AVN. AVN. 2010. Retrieved 24 February 2011.
  10. ↑ "eCommerce Awards for Excellence 2011". eCommerce Awards Winners 2011. eCommerce Expo. 2011. Retrieved 12 October 2011.
  11. ↑ XBIZ Award Winners 2013, XBIZ, January, 2013
  12. 1 2 Dan Miller (2014-01-24). "2014 XBIZ Award Winners Announced". XBIZ. Retrieved 2014-01-25.
  13. 1 2 XBIZ Award Winners, XBIZ, January, 2015

External links

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