Love Again (Cedric Gervais song)

"Love Again" is a song by French producer and recording artist Cedric Gervais. It was written and recorded by American singer-songwriter Ali Tamposi and was co-produced by Gervais himself, Jared Shelton, Tommy Dingwall and Alexa Dedlow. The song first received a radio airplay premiere on Sirius XM's BPM on 9 October 2014. The song was later released on 13 October 2014 to digital retailers in Canada and the next day on 14 October 2014 in the United States via Interscope Records and an audio video supporting the song was released the same day.

This is Gervais' first song since his success with Lana Del Rey's Summertime Sadness Remix and is also his first song under his Interscope contract. The music video supporting the song, premiered on vevo on 24 November 2014 and was directed by ENDS and the team of the music video included the production company More Media, director of photography, Dannel Escallon, Editor, Anthony Chirco, Executive Producer, Jared Shelton and the commissioner, Alexa Dedlow whom also produced the song.

"Love Again" was well received by most music critics who have mostly praised Gervais' production and Tamposi's vocals. According to Ali Tamposi, the song is about having a corrupted relationship with a lover and that maybe an heartbreak can pull the relationship back together.

Background and release

After the mega-success of Summertime Sadness recorded by American singer Lana Del Rey, Gervais signed to Interscope Records and its front-line sister label Polydor (UK), whom both also released "Summertime Sadness".^[2]^[3] Written and recorded by Ali Tamposi, the song was co-produced by Gervais, Jared Shelton, Tommy Dingwall and Alexa Dedlow.^[4] The song was released on worldwide digital retailers on 14 October 2014.^[5] Promoting the song, an audio video uploaded by Interscope was released on 15 October 2014.^[6] On 24 November 2014, an extended version of the song was exclusively released on Beatport via Polydor (UK).^[7] On 9 October 2014, the song premiered on Sirius XM's BPM which was solicited by Interscope.^[8] In an interview with Y100 Miami, Gervais announced that he would perform "Love Again" live at the Electric Daisy Carnival in Miami, Florida June 15, 2014. It is also were he premiered "Summertime Sadness".^[9] Also during an interview with Y100 Miami, Gervais explained about his first single "This is the first single off of my deal with Interscope Records which I'm very excited about [...] to be part of the team, [i]t's a great label and [...] it's featuring Ali Tamposi which is [uh] she's an amazing song-writer."^[10]

	'Love Again' A 44-second sample of "Love Again".
Problems playing this file? See media help.

On the set of the music video, Tamposi and Gervais explained the background and meaning of the song, "I wrote this song in [...] one of those dark moments in a relationship with someone with somebody that I felt that would [...] bring us, jolt us back together, its a sensitive subject." Tamposi explained. Tamposi explained the concept of the video in the "Making of" video uploaded by Interscope Records, saying that she had the dream of the music video, seeing herself as a little child. With Tamposi on the set of the music video, Gervais also explained the background of the song “When I produce a song, the first thing that I look for is obviously the lyrics and meaning of the song, but what I was taken by was Ali’s voice in the song,” he explains. “I felt the song the first time I heard it… the lyrics, her voice, everything was just on point.” Gervais explained.^[11] On 1 January 2015, the song was released in various countries worldwide via Polydor, however in Australia, the song will be released on 23 January 2015.^[12] In Italy, the song was sent to Mainstream radio on 14 November 2014.^[13]

Critical reception

"Love Again" received acclaim from music critics. Andrew Spada of Dancing Astronaut was positive upon the song and also praising Tamposi's vocal's, Spada says " A triumphant return to original production duties, “Love Again” sees Gervais firing on all production cylinders, delivering a rousing peak time effort that will quickly leave its mark on the global nightlife scene."^[14] Chris Caruso of djtimes.com gave a positive review, praising Tamposi's vocals and the music video saying "Ali Tamposi delivers huge vocals and emotive lyrics for the radio-ready track, and the video—directed by ENDS—aims to convey the track’s drama with black-and-white visuals paired with striking visual effects."^[15]

Lucas Villa for axs.com also gave an positive report, "She finds her footing in the EDM rush, delivering a riveting vocal performance filled with hope. Gervais and Tamposi sound primed to mend broken hearts on the dancefloor with this progressive house gem."^[16] Bradley Stern of muumuse.com gave an extremely positive review also praising Tamposi's vocals, "The track is, naturally, an arena-sized floor-filler. It’s also fairly by-the-numbers: A slow piano lead, a surging build-up, a powerfully crooned and perfectly catchy chorus courtesy of Miss Tamposi and then, boom: The drop. That’s festival-ready EDM in 2014 for ya!"^[17] Emily Hall of edm.com gave a comment upon Gervais production "This power-driving club mix employs Gervais’ quintessential style flawlessly, and proves that Gervais still has his magic touch in the house scene." Hall praised Tamposi's vocals saying that her "incredible vocals offer an upbeat and positive vibe to “Love Again.”".^[18]

Music video

Tamposi as she appears in the still of the music video.

A music video provided for the song premiered exclusively on Vevo on 24 November 2014 by Interscope Geffen A&M. The music video itself was directed by Ends and was filmed entirely in black and white.^[19] Upon the music video, Gervais explained, “We wanted to create something a little different, with a story for the video inspired by Ali’s lyrics and I think we’ve created a truly stunning visual piece.”^[20] Also Tamposi explained, “The concept was driven by, as strange as it sounds, a dream that I had about a year ago of just seeing myself as a little child at a beauty pageant,” Ali reveals. “And so I … really brought it to life by just bringing the pain and throwing the objects and just really building upon the original concept.”^[21]

Content and synopsis

The video begins with both Tamposi and Gervais sitting down without moving, both are seen to be in different rooms, one white and one black. In two of the rooms, there are two kids in the both of the rooms playing with paint and smashing it on the wall. Later seen dancing randomly, In the middle of the Music video are people dancing to the song and at the same time throwing paint at each other. At the end of the video, Gervais and Tamposi are seen walking towards each other ending the video.^[22]

Credits

Label . Interscope, Polydor
Production Company . More Media
Director of Photography . Dannel Escallon
Editor . Anthony Chirco
Executive Producer . Jared Shelton
Commissioner . Alexa Dedlow

Source:^[23]

Track listing

Digital download^[24]

"Love Again" – 3:47

Beatport exclusive^[25]

"Love Again" (Extended Version) - 6:31

Eat More Cake & Sharam After Hours Remixes^[26]

"Love Again" (Eat More Cake Remix) - 6:21
"Love Again" (Sharam Acid House Remix) - 7:38

Digital download - Acoustic^[27]

"Love Again" (Acoustic) - 3:42

Credits and personnel

Cedric Gervais – composer, production, mixing
Ali Tamposi - songwriting, lead vocals
Jared Shelton - mixing, production
Tommy Dingwall - mixing, production
Alexa Dedlow - mixing, production

Release history

Country/Region	Date	Format	Label	Catalogue no.
North America	9 October 2014	Radio airplay (premiere)	Interscope	None
Canada	13 October 2014^[28]	Digital download		None
United States	14 October 2014	Digital download		B00O6YZ6JQ (ASIN)^[29]
North America	24 November 2014^[30]	Digital download (Beatport exclusive mix)	Polydor	00602547103789
Austria^[31]	1 January 2015	Digital download	Polydor, Interscope, UMG Recordings	None
Belgium^[32]				None
Czech Republic^[33]				None
Germany^[34]				None
Italy^[35]	11 November 2014	Mainstream radio	Interscope	None
Japan^[36]	1 January 2015	Digital download	Polydor, Interscope, UMG Recordings	None
Netherlands^[37]				None
Philippines^[38]				None
Russia^[39]				None
Switzerland^[40]				None
South Africa^[41]				None
Spain^[42]				None
Sweden^[43]			Polydor, Interscope, Universal Music Sweden	None
Thailand^[44]			Interscope, Universal Music Thailand	None
Venezuela^[45]			Polydor, Interscope, UMG Recordings	None
Australia	23 January 2015^[46]		Hussle Recordings, Polydor, Interscope	None

References

External links

This article is issued from Wikipedia - version of the Wednesday, September 30, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.