Love and Glamour

Love and Glamour
Fragrance by Jennifer Lopez
Type Eau de toilette
Top notes
Heart notes
Base notes
Released September 2010
Label Coty, Inc.
Tagline Lights * Camera * Passion
Flanker(s) Love and Light

Love and Glamour is a women's eau de toilette fragrance endorsed by American entertainer Jennifer Lopez.

Background and conception

Lopez released her first signature perfume, Glow by JLo, in 2002; it went on to become the second-highest-selling fragrance in the United States.[1] With this, she became a pioneer for the celebrity endorsement of perfume, and influenced various other celebrities to follow the trend. By the time of Love and Glamour's release in October 2010, Lopez's fragrances had taken in over $1 billion worldwide.[2]

In an interview with Women's Wear Daily, Lopez explained the inspiration behind the perfume:

What I always like to do is look at where I am in my life at the moment. [Here] it was right after the babies and was when I was getting back to work and getting back to what I do again. It just felt like a time of a lot of love and that seemed very romantic to me — I said it seems like love and glamour.[3]

Development

Lopez worked side-by-side with Coty, Inc. to create the signature fragrance blend of Love and Glamour,[4] and was heavily involved in the creation process.[5]

I drive [Coty] a little bit crazy, because it's always not signature enough. I go back and say things like, 'Can we push the sandalwood a little bit more, can we make a tiny bit more sexy?' To translate that into actual chemistry is a difficult thing. Then they go back and say, 'What does she mean by sexy?' And I'm like, 'You know if you [take] that little piece that smells a little bit like wood but has a little bit of musk? But I just want you to add a little bit of sweetness. Can you do that for me?' And then I think we are in the right direction. And then they come with one or two variations and I say, 'No, that's not it.' It's a long process.[6]

According to Lopez, creating the scent was the most difficult part of the process, as compared to putting together the packaging and the marketing campaign.[7]

Scent and bottle

Love and Glamour has top notes of Italian mandarin, guava and peach flesh; heart notes of coconut, orange blossom and jasmine petals; and base notes of sandalwood, musk and amber.[8] Lopez hoped to create "a combination that people have never smelled before".[7]

Love and Glamour's bottle was designed by Lopez with the aid of designer Jon DiNapoli.[9] It is shaped to resemble "a woman wearing an elegant gown",[8] and was described by Alessandra Greco of Vogue as curvy, sexy and seductive.[8]

Marketing and reception

Love and Glamour made its debut at a Macy's department store in New York City on September 11, 2010.[10][11] A promotional website was launched that allowed online viewers to unlock an exclusive behind-the-scenes film noir style video clip of Lopez.[12] The campaign for the scent was shot by photographer Craig McDean on a movie set, with Lopez's hair and make up styled to match a classic film star.[3][12]

Seventeen magazine was positive about Love and Glamour, writing: "it's definitely a scent that's going to have everyone asking what you're wearing".[13]

Products

List of Love and Glamour products:[9]

Love and Glamour was also made available in a gift set that included a body lotion and shower gel.[14]

See also

References

  1. ↑ Jones, Geoffrey (2010). Beauty Imagined:A History of the Global Beauty Industry. Oxford University Press. ISBN 9780191609619.
  2. ↑ "Jennifer Lopez to Launch New Fragrance, Love and Glamour". Total Beauty. Total Beauty Media. June 4, 2010. Retrieved July 30, 2013.
  3. 1 2 "New Fragrance Alert: Jennifer Lopez to Launch Love and Glamour". People. June 4, 2010. Retrieved July 29, 2013.
  4. ↑ Soo Hoo, Fawnia. "J. Lo to Launch Aptly Named Love and Glamour Fragrance This Fall". Racked NY. Retrieved July 29, 2013.
  5. ↑ "Jennifer Lopez Talks Fragrance Empire". DailyFill. June 4, 2010. Retrieved July 30, 2013.
  6. ↑ "Jennifer and Halle Announce Yet More Fragrances". BellaSugar. Allure Media. June 5, 2010. Retrieved July 28, 2013.
  7. 1 2 "Jennifer Lopez wants her perfumes to be 'sexy'". India Today. Living Media. June 7, 2010. Retrieved July 29, 2013.
  8. 1 2 3 "Love and Glamour by JLO". Vogue. Vogue Italia. June 16, 2010. Retrieved July 29, 2013.
  9. 1 2 "Un poco de 'Love and Glamour', el nuevo perfume de Jennifer Lopez". Terra.com. June 8, 2010. Retrieved July 29, 2013.
  10. ↑ "Leggy Lopez". The Sun. News Group Newspapers Ltd. September 12, 2010. Retrieved July 28, 2013.
  11. ↑ Emmrich, Stuart (September 11, 2010). "On Fashion’s Night Out, Normal Hits the Streets". The New York Times. Retrieved July 29, 2013.
  12. 1 2 Lavinthal, Andrea (September 9, 2010). "Jennifer Lopez Love and Glamour Fragrance (Plus, Exclusive Content and a Fab Contest!)". Real Beauty. Hearst Communications. Retrieved July 28, 2013.
  13. ↑ "JLo releases new fragrance: Love & Glamour!". Seventeen. September 29, 2010. Retrieved July 28, 2013.
  14. ↑ Dee, Melanie (January 2, 2011). "Review of Love and Glamour Body Lotion, by Jennifer Lopez". Yahoo! Inc. Retrieved July 28, 2013.
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