Lucy Tammam

Lucy Tammam is a British fashion designer working with haute couture techniques and Fair trade practices. Known for her innovative flattering cuts as well as sustainable ethical supply chains.^[1][2][3][4] Tammam is the first British designer to have launched an ethical ready to wear bridal collection.^[5][6]

Personal life

Born in Poole, Dorset, Tammam grew up in the coastal town before moving to London in 2000 to study Fashion Design with Marketing at Central Saint Martins.^[7]

Fashion

Before graduating from Central Saint Martins Tammam started a fashion label called Tam & Rob, with an old school friend, Lucy Robinson. The label lasted 2 years.^[8][9]

Tammam started the Tammam fashion label in 2007. The wholesale collections were stocked in the UK, Australia, Japan and the USA.^[10] During this period the label showcased at London,^[11][12] Paris and New York Fashion weeks.

In 2009 the label launched the first ethical ready to wear bridal collection in the UK.^[13][14]

In 2012 Atelier Tammam opened in Bloomsbury, London. Among the offerings of the Tammam Atelier and label are bespoke laces^[15][16] and peace silks, including Eri silk.^[17][18][19]

Eleanor Tomlinson is one of the label's fans wearing Tammam to events such as the BAFTA TV awards, Esquire summer party and Empire awards.^[20][21][22] Tammam has also created gowns for Alicia Silverstone,^[23] Justine Glenton and been worn by a diverse celebrity following including BAFTA nominee Nat Luurtsema, Jenny Agutter,^[24] Olivia Williams.

Tammam has worked on and supplied pieces for films including Amanda Eliasch's The Gun, The Cake and The Butterfly^[25] and Gods Behaving Badly^[26][27] starring Alicia Silverstone.

Tammam label was cited as one of the labels in the running to create the wedding dress for Kate Middleton.^[28]

Tammam has worked for a range of couture and traditional design ateliers, most notably Catherine Walker of London^[29] and Claudio Cavalcanti in Rome.^[30]

Tammam has showcased on catwalks globally,^[31] including Berlin Fashion Week (Lavera), Istanbul (Fashion is Great Britain), New York^[32] and St Pancras International,^[33] as well as collaborative shows with other eco designers as part of the Conscious Designers Collective.

Tammam is an expert in Eco Cotton for the New Luxury expert initiative.^[34]

A graduate of School for Creative Startups, Tammam was invited to be a guest speaker on the challenges facing an eco trade at a social entrepreneurship and eco business event hosted by BITCH, How to be an Eco Warrior(ess).^[35][36]

Tammam starred in a short film on green-washing in the fashion industry, which was released during London Fashion Week SS15 and featured House of Tammam designs.^[37]

Business Accomplishments

• 2014 Finalist Sustainable City Awards, Sustainable Fashion category. Awarded by the Lord Mayor of the City of London in recognition of outstanding effort in working towards a sustainable future.

• 2014 Awarded a Certificate of Completion by the British Library Innovating for Growth programme^[38][39]

• 2013 On behalf of the Tammam label, Lucy Tammam received a Future 50 Award for demonstrating outstanding entrepreneurial flair and innovation in their pursuit to improve the economy, environment and society (awarded by Striding Out)^[40]

• 2013 First Designer Label to achieve Vegetarian Society certification^[41]

• 2012 Winner Archant's Local Business Accelerator Award^[42][43]

• 2009 Received a Rising Star Award presented by Greater London Enterprise on behalf of Central London Enterprise Consortium.

References

1. Lewy, Alison (2012). Design Create Sell. Brightword. pp. 13–15. ISBN 978-1908003348.
2. Gwilt, Alison (2014). A Practical Guide to Sustainable Fashion. Bloomsbury. p. 48. ISBN 978-2-940496-14-3.
3. "Atelier Tammam on Celebrities, Powerful Women & Fashion Week". British Mode Magazine. Retrieved 22 September 2014.
4. "Fairtrade, Sustainable Bridalwear : Tammam". The Wedding Secret. Retrieved 22 September 2014.
5. Malik Chua, Jasmin. "House of Tammam Debuts U.K.’s Only Ethical Ready-to-Wear Bridal Gowns". Ecouterre. Retrieved 23 September 2014.
6. "House of Tammam Eco-Couture & Bridal Collection". Boho Bride. Retrieved 23 September 2014.
7. "Fairtrade, Sustainable Bridalwear : Tammam". The Wedding Secret. Retrieved 22 September 2014.
8. "Tam + Rob". TreeHugger. Retrieved 22 September 2014.
9. "House of Tammam Debuts U.K.". Ecouterre. Retrieved 22 September 2014.
10. "House Of Tammam - An Ethical Fairtrade Bridal Collection". Whimsical Wonderland Weddings. Retrieved 23 September 2014.
11. Siegle, Lucy. "London Fashion Week: 2009's best in eco-fashion". theguardian.com. Retrieved 23 September 2014.
12. "Estethica" (PDF). London Fashion Week. Retrieved 23 September 2014.
13. Malik Chua, Jasmin. "House of Tammam Debuts U.K.’s Only Ethical Ready-to-Wear Bridal Gowns". Ecouterre. Retrieved 23 September 2014.
14. "House of Tammam Eco-Couture & Bridal Collection". Boho Bride. Retrieved 23 September 2014.
15. "Atelier Tammam on Celebrities, Powerful Women & Fashion Week". British Mode Magazine. Retrieved 23 September 2014.
16. "Eco Bridal Week - Tammam Bridal Gowns". London Bride. Retrieved 23 September 2014.
17. Jones, Liz. "You can't have a bridal gown without silk - but it's hideously cruel, so what should Kate wear?". Dailymail.co.uk. Retrieved 23 September 2014.
18. Basswara, Valentino. "Peace Silk: A Gentler, Humane Way for Obtaining Silk". Wellnessway. Retrieved 23 September 2014.
19. "Comfortable Cruelty-Free Wedding Gowns". Green Bride Guide. Retrieved 23 September 2014.
20. "Carnaby Quarter EH Fashion Revolution Popup Flat Planet London". Ethical Hedonist Magazine. Retrieved 23 September 2014.
21. "Ecofashion hits the red carpet at the Esquire Summer Party". Magnifeco. Retrieved 23 September 2014.
22. Reid, Alison Jane. "Dressing the screen queens". The Lady. Retrieved 23 September 2014.
23. "Atelier Tammam on Celebrities, Powerful Women & Fashion Week". British Mode Magazine. Retrieved 23 September 2014.
24. Reid, Alison Jane. "Dressing the screen queens". The Lady. Retrieved 23 September 2014.
25. "The Gun, the Cake & the Butterfly". IMDb. Retrieved 23 September 2014.
26. "Gods Behaving Badly". IMDb. Retrieved 23 September 2014.
27. Silverstone, Alicia. "Peace Silk: What Is It?". The Kind Life. Retrieved 23 September 2014.
28. "Fairtrade, Sustainable Bridalwear: Tammam". The Wedding Secret. Retrieved 23 September 2014.
29. "Lucy Tammam, Cotton New Luxury Expert". New Luxury Experts. Retrieved 23 September 2014.
30. "Ethical Fashion Reaches New High - Tammam Label". Fashion Capital. Retrieved 23 September 2014.
31. Spagnoli Garbardi, Chiara. "Vegan Couture: Tammam". Eluxe Magazine. Retrieved 23 September 2014.
32. Carter, Kate. "New York fashion week live blog". theguardian.com. Retrieved 23 September 2014.
33. "Tammam roving eco couture catwalk st Pancras International". YouTube. Retrieved 23 September 2014.
34. "Lucy Tammam, Cotton New Luxury Expert". New Luxury Experts. Retrieved 23 September 2014.
35. Richards, Kate. "Bitches Unite! It’s in fashion". Style With Heart. Retrieved 9 October 2014.
36. "How to be an Eco Warrior(ess)". bit.ch-online.co.uk. Retrieved 9 October 2014.
37. "Ms Tammam Comments on: Green-Washing in the Fashion Industry". YouTube. Retrieved 9 October 2014.
38. "Made with British Library - Lucy Tammam, Designer". British Library. Retrieved 9 October 2014.
39. "Fashion Innovation". British Library. Retrieved 9 October 2014.
40. "Winners A-Z". future50.co.uk. 2014. Retrieved 7 October 2014.
41. Spagnoli Garbardi, Chiara. "Vegan Couture: Tammam". Eluxe Magazine. Retrieved 9 October 2014.
42. Kebble, Mark (May 2012). "Quick on the Draw". Angel Magazine (176): 43–44.
43. Kebble, Mark. "At home with fashion designer Lucy Tammam". EDP24. Retrieved 9 October 2014.