MJR Theatres

MJR Digital Cinemas is a movie theater chain headquartered in Bloomfield Hills, Michigan.[1] MJR Digital Cinemas serves the Metro Detroit area. Currently MJR owns and operates nine movie theaters with 148 screens under the MJR banner. It also operates a five-screen movie theater, the Allen Park Digital Cinemas, which shows second-run movies.

History

MJR Theatres began in the early 1980s with the acquisition of the Main Theater in Royal Oak, Michigan. In 1990, they would purchase a drive-in in Monroe and a theater in Waterford, Michigan. In June 1990 the MJR Adrian Cinema Six opened. It became the MJR Adrian Cinema 10 in 1997. The chain took its name from its original slogan, "Movies Just Right."[2] MJR's current slogan is "It's More Fun at MJR," as heard on its advertising jingle which appears in the chain's policy trailer.[3]

During the 1990s MJR would begin building more Multiplex cinemas, including one 11-(now 16-)screen theater in Waterford which replaced the Waterford Twin and Summit Place 3 Cinema (which MJR owned in the late-1990s) in 1998 and a 16-screen theater in Chesterfield Township, Michigan. In order to help finance the new cinemas, MJR sold some of its existing theaters, including the Main, the Livonia Mall Cinemas and the drive-in in Monroe. Also during this time Luna Enterprises purchased an interest in the chain.[4] The Southgate 20 was the chain's first megaplex, followed by the Brighton 20, which had opened with 16 screens, and the Marketplace 20 in Sterling Heights, Michigan.

More recent theaters to be built by MJR include the 14-screen Partridge Creek 14 in Clinton Township, Michigan which opened in 2007, and the 16-screen Westland Grand Cinemas, opened in 2011.[5] The 16-screen Troy Grand Digital Cinema opened on June 20, 2014.[6]

References

  1. ↑ MJR Theatres at Luna Enterprises website
  2. ↑ Rivest's Ultimate List of Movie Theatres: Detroit Suburban Theatres
  3. ↑ MJR Theatres Policy Trailer jingle
  4. ↑ MJR Theatres at Luna Enterprises website
  5. ↑ Rivest's Ultimate List of Movie Theatres: Detroit Suburban Theatres
  6. ↑ City of Troy and MJR Digital Cinemas announce $16 million deal

External links

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