MTV Artists Platform

MTV Artists
Web address http://www.mtv.com/artists/
Commercial? Yes
Owner Viacom Media Networks
Launched August 15, 2012 (2012-08-15)

MTV Artists is an online music portal owned by Viacom Media Networks to generate traffic to the large amount of the web and video content owned by Viacom. Launched on August 15, 2015, the MTV Artists platform was launched to give more opportunity to artists. With the Artists platform any musician (indie to arena) could connect with fans through MTV, VH1, and CMT, both online and on-air .[1]

History

In 2008 MTV Networks had launched their first online music hub, meant for sharing music videos and generating ad revenue, MTV Music (also known as MTVM). MTV Music offered a large collection of music videos that dated back to the early 1980s. The library included more than 16,000 videos.[2] According to Alexa as of October 30, 2008, in the two days from launch the site had over 75,000 hits.

MTV Music was merged with MTV Hive in January 2012. MTV Hive was an editorial website for coverage of indie music genres. It also provided music news, interviews, and other videos from MTV Networks along with on-demand access to the MTV music video catalogue. MTV had later quit their editorial music blogs (MTV Hive and MTV Buzzworthy) to focus on bringing more content to the online MTV News blog. On October 31, 2013, MTV Hive tweeted that it was transforming into @MTVArtists, a Twitter feed.

Today MTV Artists hub houses the music videos from Warner Music Group and third-party content from Vevo. Anybody can search any artist and browse through the MTV collection of live performances, artists interviews, and other music related content created by MTV, VH1, and CMT. The application also relies on The Echo Nest and Gracenote for its extensive music knowledge.[3][4]

According to the Mashable website, the MTV Artists Platform was developed to allow artists who did not have an MTV profile to generate their own content.[5]

CMT Artists

Viacom had released a special version of the mobile app branded by CMT, it features curated country music news, music, and artists.

Artists Connect

Artists can claim their own MTV artists page by signing up. Artists can connect using Facebook and Twitter. They can also post their own music videos, MP3s, photos, and other video content. Fans can donate money to artists through tip jars. Artists can also enter their music videos online for a chance for it to air on one of MTV/VH1/CMT's channels.

References

  1. ↑ "MTV, VH1 and CMT Launch Artist Hub" Peoples, Glenn (April 18, 2013) http://www.billboard.com/biz/articles/news/branding/1558795/mtv-vh1-and-cmt-launch-artist-hub
  2. ↑ http://arstechnica.com/uncategorized/2008/10/mtv-smacks-youtube-posts-almost-every-music-video-ever/
  3. ↑ http://the.echonest.com
  4. ↑ http://musically.com/2013/11/01/mtv-taking-on-shazam-with-gracenote-powered-mtv-artists-app/
  5. ↑ Olmstead, Todd (August 15, 2012). "With Artists.MTV, Viacom Hopes to Reinvent the Music Platform". Mashable. Retrieved 25 October 2015.
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