MTV Force India The Fast and The Gorgeous
| MTV Force India The Fast and The Gorgeous | |
|---|---|
| Also known as | The Fast and The Gorgeous |
| Genre | Reality show |
| Presented by | Rannvijay Singh |
| Country of origin | India |
| Original language(s) | Hindi |
| Production | |
| Location(s) | India |
| Release | |
| Original network | MTV India |
| First shown in | 2009 |
| External links | |
| Website | |
MTV Force India The Fast and The Gorgeous is the latest reality show from the stable of MTV India. The show is produced in association with the Indian Formula 1 team - Force India. The show is about 20 gorgeous girls fighting it out for the ultimate reward - to be the face of Force India F1 in the 2009 season.[1] The winners of The Fast and the Gorgeous will get to travel the world with the team, host the after-parties and appear in the F1 calendar, to be shot by Atul Kasbekar, the photographer for the Kingfisher calendar series.
The show would be hosted by the VJ Rannvijay Singh.
The Idea
In recent years, India has been creating waves in the Formula 1 circuit. Starting off with Narain Karthikeyan, the fastest Indian, Vijay Mallya now owns a team himself. With Delhi being fixed as the venue for the next Inter-City racing track - only the 2nd to be so in the history of the sport - Formula 1 has been growing by leaps and bounds in the country.[2] The only thing that was lacking was the glitz and glamour from India's point of view. Formula 1 is not only fast cars and a lot of money, it is also about the glamour, the hot babes and the parties.
Through a series of auditions, 20 girls will get shortlisted to take part in this reality series - at the end of which the winners will be chosen as the speed divas for the Force India team.
Partners
Apart from the major partners, MTV and Force India, the show has various partners also to increase its brand reach and create awareness about the show and Force India across the country. The major partners[3] are:
- Associate Partners: Ceat, Gitanjali
- Good Times Partner: Kingfisher Goodtimes
- Travel Partner: Kingfisher Airlines
- News Partner: IBN 7
- Radio Partner: Radio One
- Style Partner: MAXIM
- Multiplex Partner: PVR Cinemas
- Knowledge Partner: Chequred Flag
- Magazine Partner: Overdrive
- Happy Hours Partner: TGI Fridays
- Ground Partner: Cookie Man
- Mobile Partner: Tagg.in
- Gaming Partner: Zapak.com