Macron (sportswear)

Macron S.p.A.

Type	Private
Industry	Clothing
Founded	1971
Headquarters	Crespellano, Bologna, Italy
Key people	Francesco Bormioli —President Gianluca Pavanello —CEO
Products	Sportswear Sports Goods
Revenue	€64.0 million
Number of employees	135
Website	www.macron.com Macron on Twitter

Macron S.p.A. is an Italian sporting apparel company, based in Crespellano, Bologna. It is considered a European leader in the production of active sportswear.^[1]

Macron operates in three main business areas:

• Teamwear: for football, basketball, volleyball, baseball, handball, five-a-side football and running.
• Merchandising: official kits, free-time apparel and accessories for the supporters of Macron's sponsored clubs.
• Leisurewear: sports-inspired apparel for those wishing to wear Macron off the field.^[1]

History

Macron was founded in 1971 as a distributor of American sportswear brands in Italy.^[1] A major expansion of the organization took place in 1994, coincident with relocation and consolidation to Crespellano.^[1]

Macron began providing teamwear to professional football in 2001, its first contract being with Bologna.^[1] Expansion beyond the domestic Italian market began in 2005.^[1]

In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, resulting in renaming in July 2014 to Macron Stadium.^[2] Macron supplanted Reebok as the stadium namesake, and will provide the club's kit.^[2]

Corporate governance

As of 2014, Macron's chief executive officer (CEO) was Gianluca Pavanello.^[3] As of 2014, the company's president was Francesco Bromioli.^[4]

Sponsorships and customers

Macron sponsors or co-sponsors a variety of organizations, teams and events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship. Following is a partial list of these sponsorship/customer relationships.

Associations

South Australian Futsal League Football League Maltese football Referees Isthmian League

Baseball League

División de Honor

Baseball

Rouen Baseball 76 Club Godo Bbc Grosseto Fortitudo Bologna

Nettuno Parma Rimini

San Marino Baseball Club Corendon Kinheim

Basketball

National teams

Ireland (Since 2013) Malta (Since 2013) Norway (Since 2013) U.A.E. (Since 2014)

Club teams

Borik Puntamika Dubrovnik Zabok Zagreb Stade Clermontois Bamberg Spartaki-Tskhinvali Tbilisi Woonbron Das Hapoel Gilboa Galil Benetton Basket

Recanati Fortitudo Agrigento Sutor Montegranaro Cantù Casale Monferrato Pallacamestro Trapani Famila Schio (Female Basket) Gulbenes Buki Klaipėdos Neptūnas Utenos Juventus WAC de Casablanca KAC Kénitra Académica de Coimbra Oliveirense Basquetebol Vagos Sigal Prishtina

Pitesti CSM Satu Mare BC Triumph Lyubertsy Severstal KK Union Olimpija KK Splošna Plovba Portorož CB Collado Villalba Meridiano Alicante Guadalajara Basket Dnipro Dnipropetrovsk Ferro-ZNTU Grifoni Mavpi Cherkassy

Football

National teams

Albania  Guinea-Bissau

Non-national representative teams

Székely Land (Since June 2014)

Club teams

CA Batna (starting from 2014/15) MC El Eulma (starting from 2014/15) Argentinos Juniors (Since the 2016/2017 season) Chacarita Juniors (Since the 2016/2017 season) Godoy Cruz Antonio Tomba (Since the 2016/2017 season) Lanús (Since the 2016/2017 season) Los Andes (Since the 2016/2017 season) Estrella Adelaide Fusion Futsal Club Sutherland Sharks F.C. Melbourne Knights F.C. Perth Glory F.C (Since 2013/14) Perth S.C. Peninsula Power F.C. Brunswick Zebras Inter Lions F.C. FC Clifton Hill Mount Lilydale Old Collegians S.C. Werribee City F.C. Whittlesea Ranges F.C. Bendigo F.C. Langwarrin S.C. Point Cook S.C. Sandringham S.C Adelaide Fusion Futsal Club Avondale Heights S.C. Keilor Park Wolves F.C. Muharraq Brussels Chernomorets Burgas Ludogorets Razgrad (Starting 2014/15) Missisauga FC Santiago Wanderers (Starting 2016) Cobresal (Starting 2016) Cúcuta Deportivo Real Cartagena (Starting 2014/15) HNK Hajduk Split (Starting 2013/14) NK Karlovac HNK Segesta NK Zagreb (Starting 2014/15) AEZ Zakakiou Apollon Limassol Karmiotissa Polemidion FC Masr (Since 2015/16) Zamalek (Since 2015/16) AFC Portchester AFC Totton Bolton Wanderers (Since 2014/15) Stoke City (Since 2016/17) Daventry Town Colchester United (Since 2015/16) Crystal Palace (Since 2014/15) Droylsden Eastbourne Borough Falmouth Town Glebe Farsley Gloucester City Grays Athletic Hastings United Leek Town Lincoln Ladies Maidstone United Margate Oxford City (Since 2014/15) Redbridge Salisbury City Shepshed Dynamo Stafford Rangers Stoke City (Since the 2016/17 season) Wealdstone Weymouth

Windsor Worcester City King's Lynn Advanced Boys Ajaccio Gazélec Ajaccio (Since the 2014/15 season) AS Poissy 1860 Munich (Since the 2015/2016 season) Union Berlin (Since the 2015/2016 season) Aris F.C. (Since the 2014/15 season) Atromitos (Since the 2014/15 season) PAOK (Since the 2015/16 season) Platanias Vikingur Reykjavik F.C. (Since the 2016/17 season) Perseru Serui Persepolis (Since the 2014/15 season) Cobh Ramblers Salthill Devon Shelbourne Waterford United Napoli Lazio Padova (Since the 2014/15 season) Savona (Since the 2014/15 season) Ternana Trapani (Since the 2013/2014 season) Vicenza Casale Piacenza Tritium C. 1908 Pro Patria Fidelis Andria (Since the 2014/2015 season) Forlì (Since the 2013/2014 season) U.S. Gavorrano A.C. Giacomense Bardolino (Women Football) Chiasiellis (Women Football) ASD Riviera di Romagna (Women Football) Zensky Padova Femminile (Women Football) Al-Arabi SC (since the 2014/2015 season) Jelgava Salam Sour Klaipeda Mazeikiai Siauliai Metalurg Skopje (Since the 2015/16 season) Balzan Youths Naxxar Lions Sliema Wanderers Vittoriosa Stars Den Bosch Dordrecht (Since the 2014/2015 season) Fortuna Sittard (Since the 2014/2015 season) Kozakken Boys SC Overamstel Vitesse Arnhem (Since the 2014/2015 season) Åsane (Since the 2015 season) Haugesund (Since the 2015 season) Sandefjord Fotball (Since the 2015 season) Nest-Sotra Crusaders F.C. Lisburn Distillery F.C. Dhofar Al-Musannah Al-Nasr Al-Shabab RKS Raków Częstochowa

Sporting CP (Since the 2014/2015 season) Sporting de Braga F.C. Arouca Famalicão Gil Vicente F.C. AD Grijó Oliveirense Portimonense Sporting Clube Farense ACS Poli Timişoara FCM Bacău Universitatea Craiova FC Olimpia Satu-Mare FC Arsenal Tula (Since the 2014/2015 season) A.C. Libertas Tre Penne Al Batten Al-Faisaly FC (Harmah) Airdrieonians Camelon Clachnacuddin Fraserburgh Huntly Polmont Motherwell Ross County (Since 2016/17 season) Stirling Albion Novi Pazar (Since the 2015/16 season) Hougang United NK Bela Krajina NK Ljubljana Collado Villalba Cultural Leonesa Sestao River CD Ourense Leganés Gestesa Guadalajara Mallorca Real Betis Salamaca (Since the 2014/15 season) (co-branded Sydnay) Burgos Marfil Santa Coloma SD Noja Villalba Xacobeo 2010 Lobelle SD Formentera CS Hammam-Lif Étoile du Sahel Dibba Al Hisn SC (Since the 2014/15 season) Miami FC (Since the 2015/16 season) Afan Lido Airbus UK Broughton Bangor City (Since 2011/12) Carmarthen Town AFC Colwyn Bay Connah's Quay Nomads Haverfordwest County Holywell Town Llandudno Llanidloes Town Newport County Port Talbot Town Penycae MD FF Köping

Futsal

South Australian Futsal League

Handball

National teams

Algeria  Portugal  United Arab Emirates

Club teams

BHB 64 Billere Handball Pallamano Modena ASK Riga SK Dobele

SK Ludza Belenenses Norwich HC

Liberti San Bernardo Xico De Holanda CB Mar Alicante MMTS Kwidzyn

Rugby Union

National teams

Scotland (2013–2017)

Club teams

Section Paloise Rugby Lyon OU Northampton Saints (From the 2016–17 season) Amatori Rugby Alghero Firenze Rugby 1931

Rugby Rovigo Rugby Roma Olimpic Academica Coimbra

Edinburgh Rugby Glasgow Warriors Les Abelles Neath RFC

Rugby League

Canada Rugby League Featherstone Rovers Sheffield Eagles Wakefield Trinity Wildcats

Weightlifting

Italy

Volleyball

National teams

Tunisia (Men's team) (Since 2014)

Club teams

VC Argex Duvel OK Mladost Falck Parnu VK Paris Cariparma Parma Volley Volley Milano|Monza Pallavolo Modena Pallavolo Impavida Ortona Yoga Volley Forlì Zinella Volley Bologna M.Roma Volley Cavriago Volley Pallavolo Donoratico

Robur Tiboni Volley Urbino Sisley Volley Treviso Top Team Volley Mantova Volley Bergamo (Since 2011/2012 season). Busto Arsizio (Since 2014/2015 season). Biolar Ozolnieki VK Ezerzeme Next Volley Budowlani Lodz Associacao Academica de Espinho Ginasio Clube Vilacondense Sporting Espinho Ribeirense Zorkyi

Jurmash Major Leningradka Yaroslavich Yaroslav Lokomotiv Novosibirsk Ugra Samotlor Ufimochka Arona Tenerife Sud Murcia Volley CV Jamper Aguere Espérance de Tunis Étoile du Sahel V.C. Cherkasy VK

Wheelchair Power Hockey

Warriors Viadana (Since 2014–15 season) References Staff (24 Apr 2014). "Macron who? Bolton Wanderers' new stadium sponsor is one of Europe’s top sportswear companies". The Bolton News. "BWFC strike stadium and kit deal with Macron" (Press release). Bolton Wanderers. 25 Apr 2014. "Gianluca Pavanello". Bloomberg. Retrieved 12 Feb 2015. "Francesco Bormioli, Macron SpA". Bloomberg. Retrieved 12 Feb 2015. External links Macron Official Site (English)