Magnon\TBWA
 | |
| Private company | |
| Industry | Interactive digital media, digital media agency |
| Founded | 2000 |
| Founder | Vineet Bajpai |
| Headquarters | New Delhi, India |
Area served | Worldwide |
Key people | Vineet Bajpai, CEO |
| Website |
www |
Magnon\TBWA is one of India’s largest full-spectrum digital agencies,[1] offering services including web technology, social marketing, media planning,[2] search marketing and mobile & app solutions. Spearheaded by Vineet Bajpai, Group CEO - TBWA India,[3] the agency employs over 200 digital professionals across offices in New Delhi,[4] Mumbai and Bangalore.
Overview
In January 2013,[5] Magnon\TBWA (previously known as Magnon Solutions)[6] was acquired by TBWA, and consequently became a part of the Fortune 200 Omnicom Group Inc. (NYSE: OMC). TBWA is an Omnicom company and the fifth-largest advertising corporation globally, with 307 offices in 99 countries and over 11,110 employees.
Magnon Solutions (now Magnon\TBWA) was founded by Vineet Bajpai[7] in 2000, as an interactive web design and digital agency catering to the domestic market in India. 2007 marked the establishment of Magnon\TBWA’s sister company, Magnon eg+ (formerly known as Magnon Interactive), part of eg+ Worldwide, for offshore web development and design services. The Magnon Group, including Magnon\TBWA and Magnon eg+, is one of the largest digital media agencies in India. Magnon\TBWA is a member of NASSCOM and Magnon eg+ is a member of the Electronics and Software Export Promotion Council of India (ESC).[8]
The digital briny’s think-tank comprises online marketing subject-matter-experts, researchers and analysts, technology and domain specialists, creative visualizers and social media pundits among others.
Services and clients
Magnon\TBWA has been the fastest-growing digital media agency in the last decade, and is now one of the Asia's largest full-spectrum digital agencies offering services including:
1. Interactive web design
2. SEO search and marketing
3. Social media optimization
4. eCommerce solutions
5. Mobile sites and apps
6. Online reputation management[9]
7. Customised application
8. Online media planning
9. Web hosting[10]
Over the past 14 years, the agency has partnered with some of the largest brands in the world including Haier, Hilton, Hyundai, Michelin, Nissan, Datsun, Philips, Panasonic, Schneider, Sony, Daikin, JK Paper, Jindal Panther, HCL Avitas, CARE India, Standard Chartered Bank, Suzuki, Johnson & Johnson, and UNICEF.
Having built award-winning campaigns and rendered successful brand stories, disruption lies at the core of Magnon\TBWA’s capabilities, culture and services. Largely, TBWA Worldwide upholds a policy called Disruption and Media Arts created by Jean Marie Dru in 1992.
References
- ↑ "www.magnontbwa.com".
- ↑ "www.afaqs.com/Care India to Change India".
- ↑ "www.tbwaindia.com/leadership/vineet-bajpai".
- ↑ "resources.afaqs.com/Digital and Interactive agencies".
- ↑ "www.afaqs.com/TBWA acquires Magnon group".
- ↑ "timesofindia.indiatimes.com/business/india-business/Spinning-a-web".
- ↑ "www.exchange4media.com/tbwa-revamp-vineet-bajpai-made-ceo-of-the-group-new-leadership-team-announced".
- ↑ "www.escindia.in".
- ↑ "Web reputation service for business". Economic Times. Retrieved 2012-08-27.
- ↑ "www.linkedin.com/company/magnon-tbwa".